It is no longer all fun and games. A few years back it used to be a lot easier to build and manage a social following or maintain a brand’s online presence. A good old portfolio website and a Facebook brand page with a few hundred fans was all you needed. Now, you need a [...]
Give Your Clients and Prospects What They Want
May 15, 2013 by 4 Comments
As a business owner, you understand the importance of attracting new clients. You know that the degree of success you demonstrate in attracting these new clients directly correlates with the level at which your business does (or doesn’t) grow. No matter how many satisfied (past) clients you have, if you are not attracting the number [...]
3 Powerful Marketing Questions and When to Ask Them
May 14, 2013 by Leave a Comment
Let’s face it: a lot of us still guesstimate about our audience. I know I’ve been guilty in the past. But in the business world, that’s a triple whammy mistake that will cost you traffic, conversions, and sales. Simply put, when you take the time to listen to your audience, you end up: speaking their language understanding [...]
Frankly My Dear, You Gotta Give a Damn
May 2, 2013 by 2 Comments
Many companies approach me with the same problem: they produce good content, but no one reads it. And I’m happy to assist those companies in figuring out why and fixing it, because often all they need is a solid strategy, a clear voice or some technical tips. But there is one type of company I [...]
Augmented Reality for Print Using the Layar
April 29, 2013 by 1 Comment
As Social and Digital Media forges ahead with new technology and features, print media continues to work at finding its place in the digital realm. Some newspapers have folded; others have scaled back production or moved to entirely digital format. Some, however, have discovered a technology that has been around since 2009, that helps bridge [...]
4 Examples of Effective Email Campaigns from Restaurant Brands
April 25, 2013 by 6 Comments
If I invite you into my home we most likely have a relationship, that and I must trust you. Trust is a critical factor when building a relationship with your customers through email. Without trust we are just spamming people. While social media gets all the hype (justifiably so) these days as the preferred 1-to-1 [...]
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