It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]
I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will […]
My Confession: I am and will always be a salesman at heart. Having spent 20 years in the retail and wholesale sales trenches, at my core I will forever see myself as a ‘salesman.’ It’s not the adrenaline rush that attracts me. Nor is it the money, but rather, it’s the building of very human relationships […]
If you were to randomly poll company owners about the need for good content to further their digital marketing efforts, you’d find the overwhelming majority would consider it critical. Regardless of your company’s size or industry, the ideal scenario for content creation is to get full buy-in and support from employees. At The Sales […]
How often do you hear about businesses generating plenty of leads, but closing very few – if any – of them? Sadly, this happens more often than B2B marketers and business owners care for. Who is to blame when this happens? The “usual suspects” may include: The marketing department, for failing to qualify leads before […]
Marketing is not what it used to be. How customers find information to influence their purchasing decisions have evolved over the years. As a result, marketers are now required to know a bit more than general marketing tactics and concepts. In this article, you will learn: What companies are looking for in a marketing representative […]
The lights turned off. I saw glow-in-the-dark tape lined up around the train car handle and the steps. “Oh I totally have to take a picture of this,” I thought. Fail. I whipped out my smartphone, touched the button and saw the flash gearing up to blind people around. I forgot to turn it off. […]
Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]
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Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created great content before and found similar results. Don’t be discouraged. It’s not because the content sucks. You may have created one of the best resources in your industry and still not make a […]
One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to solve complex problems by bringing together a handful of moving pieces such as insights and […]
We are witnessing a tectonic shift in marketing. Outbound marketing tactics like cold calling, direct mailing etc. are looking out of place in a world populated by inbound strategies such as SEO, content marketing, and social marketing. Marketing is no longer about hunting for customers; rather, it’s about making the customers come to you. It’s […]
Over the years, I’ve met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn’t understand their target market, the tech industry, the company vibe — or worse, they really didn’t care. There’s no excuse for a half-ass brand, no reason to settle for something that […]