The Secret Lives Of Community Managers

Community Managers — the “face” of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand — don’t have it easy. Job duties often include many, or ALL (or MORE), of the following: Effectively communicating the brand message to online communities Excellent writing skills Content creator Content […]

6 Free Marketing Guides You Should See This Week

Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter […]

How To Create Remarkable Content: Being Average Will Get You Nowhere

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4 Ps and the importance of conducting a SWOT analysis before coming up with an idea. From there, they are told to conform to the ideas being put in front of […]

Can Co-Creation and Relationship Marketing Improve Your Business?

Your customers want value. So let’ serve it up. One of the best ways to provide value for your customers is to understand and meet their needs. Effective relationship marketing will give you an understanding of their needs. The best way to meet those needs? Business legend Peter Drucker proposes that marketing is to know […]

10 Vital Rules You Need As a Modern Marketer

Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]

Is There a Storm Brewing Between Gen X and Gen Y?

There’s a Storm Brewing Between Gen X and Gen Y If you watched our Millennial Think Tank Hangout last week, you heard members of Gen Y push back hard against the notion that they were ‘entitled,’ or in need of validation more than those that came before them. If you listened closely, you also heard that when […]

Your Business is Doomed if Marketing, PR, and Sales Are Siloed

In May of 2013 I read a post by my friend and PR expert, Jayme Soulati, entitled The Blending of PR with Marketing is its Death, and I disagreed with it on many levels. So much so that it spawned my post,  Silo-d PR is Business Suicide. It caused a lengthy discussion in the comment section. Because […]

The Best Way To Get Your Content Marketing Groove Back

We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing from your recent content marketing efforts. You sit back, watch the traffic roll in and […]

Choosing A Social Strategy That’s Not Obvious To You

I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Real-Time Marketing: Should Humor Be Used In Difficult Times?

I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will […]

How To Leverage Your Creatures of Content

‘Creatures of Content’ is a new term/project I’ve coined (I think I’m the first) to describe the modern consumer’s content creation habits. So, creatures of habit + content = creatures of content. Now that we’re on the same page, our businesses and brands have a really exciting and powerful opportunity that offers a huge reward […]

Hashtag Strategies for Dummies

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging. #Don’ts Don’t […]

Marketing Serves Sales. Period.

My Confession: I am and will always be a salesman at heart. Having spent 20 years in the retail and wholesale sales trenches, at my core I will forever see myself as a ‘salesman.’ It’s not the adrenaline rush that attracts me. Nor is it the money, but rather, it’s the building of very human relationships […]

4 Proven Ways to Engage Employees in Your Content Creation Process

  If you were to randomly poll company owners about the need for good content to further their digital marketing efforts, you’d find the overwhelming majority would consider it critical. Regardless of your company’s size or industry, the ideal scenario for content creation is to get full buy-in and support from employees. At The Sales […]

Why Lead Nurturing Makes Sense for B2B Companies

How often do you hear about businesses generating plenty of leads, but closing very few – if any – of them? Sadly, this happens more often than B2B marketers and business owners care for. Who is to blame when this happens? The “usual suspects” may include: The marketing department, for failing to qualify leads before […]

You Need More Than a Marketing Degree to Thrive

Marketing is not what it used to be. How customers find information to influence their purchasing decisions have evolved over the years. As a result, marketers are now required to know a bit more than general marketing tactics and concepts. In this article, you will learn: What companies are looking for in a marketing representative […]

Exceeding Customer Expectations Can Be Shockingly Simple

The lights turned off. I saw glow-in-the-dark tape lined up around the train car handle and the steps. “Oh I totally have to take a picture of this,” I thought. Fail. I whipped out my smartphone, touched the button and saw the flash gearing up to blind people around. I forgot to turn it off. […]

The Customer is NOT Always Right!

Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]

Mobile Stats and Proximity Tips for Your Next Marketing Campaign

Get up to date with current mobile marketing stats and learn effective proximity marketing tactics.

The post Mobile Stats and Proximity Tips for Your Next Marketing Campaign appeared first on Mashbout.