Community Managers — the “face” of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand — don’t have it easy. Job duties often include many, or ALL (or MORE), of the following: Effectively communicating the brand message to online communities Excellent writing skills Content creator Content […]
Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter […]
There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4 Ps and the importance of conducting a SWOT analysis before coming up with an idea. From there, they are told to conform to the ideas being put in front of […]
Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]
We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing from your recent content marketing efforts. You sit back, watch the traffic roll in and […]
I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will […]
My Confession: I am and will always be a salesman at heart. Having spent 20 years in the retail and wholesale sales trenches, at my core I will forever see myself as a ‘salesman.’ It’s not the adrenaline rush that attracts me. Nor is it the money, but rather, it’s the building of very human relationships […]
If you were to randomly poll company owners about the need for good content to further their digital marketing efforts, you’d find the overwhelming majority would consider it critical. Regardless of your company’s size or industry, the ideal scenario for content creation is to get full buy-in and support from employees. At The Sales […]
How often do you hear about businesses generating plenty of leads, but closing very few – if any – of them? Sadly, this happens more often than B2B marketers and business owners care for. Who is to blame when this happens? The “usual suspects” may include: The marketing department, for failing to qualify leads before […]
Marketing is not what it used to be. How customers find information to influence their purchasing decisions have evolved over the years. As a result, marketers are now required to know a bit more than general marketing tactics and concepts. In this article, you will learn: What companies are looking for in a marketing representative […]
The lights turned off. I saw glow-in-the-dark tape lined up around the train car handle and the steps. “Oh I totally have to take a picture of this,” I thought. Fail. I whipped out my smartphone, touched the button and saw the flash gearing up to blind people around. I forgot to turn it off. […]
Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]
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