How to Bootstrap Your Brand Name in 5 Steps

Over the years, I’ve met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn’t understand their target market, the tech industry, the company vibe — or worse, they really didn’t care. There’s no excuse for a half-ass brand, no reason to settle for something that […]

Show Me Your Human Side (In Business)

You hear people and marketers talking about it … the “human side” of business … humanizing your business … it’s not B2B or B2C, it’s H2H (human to human). But what exactly does it mean to be human in business? How does a business become human? The Human (Business) Face Think about the makeup of […]

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know… If you’re not on Twitter, you’re thinking, “I’m not on Twitter, why should I care?” If you’re on Twitter, you might be thinking, “Oh, brother…Twitter too?” Google+ made some semi-recent layout changes, LinkedIn is changing the Services section of Company Pages, and Facebook […]

The People’s Guide to Small Business Social Media Mastery [Infographic]

I don’t think there is a small business owner in the US that hasn’t at least considered using social media to help get more customers. And if you’re in business, getting new customers is most likely the #1 challenge you have to face as an SMB. Luckily, we’re surrounded by awesome examples everywhere we turn, from winemakers […]

16 Ways To Crowdsource Your Way To Success

Crowdsourcing, or soliciting ideas from communities, audiences, or large groups of people, is the boat I feel many marketers are on the dock watching pass by. In a world where the noise is deafening, it’s becoming more and more valuable — and strategic — to throw on your sailor suit and set sail on calmer […]

The Best Way to Get Content Buy-In

With all that’s been written about the successes generated from content marketing, you would think that it would be an easy task to get buy-in for it.  Unfortunately, in my day-to-day dealings with a wide variety of clients, I am constantly reminded that it still remains a difficult challenge for marketers to get authentic and […]

Two Very Harsh Truths That Will Make You A Better Marketer

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110% at everything I did, but at that age, I rarely took that advice. I remember […]

33 More Compelling Statistics That Will Power Your Marketing Strategy

Can you ever have too much of a good thing? Not when it comes to your marketing strategy!

5 Reasons the Pillars of SEO Will Never Fall

As someone even remotely related to the SEO industry, you know that trends come and go. Some ways to effectively drive and boost traffic may work one day and fail the next. Some things that attract search engines under one model might be detrimental in the next. You’ve probably also heard SEO as a whole [...]

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My Experiment with Conversion Rate Optimization

I recently decided to do a marketing experiment with pay-per-click (PPC) advertising. I work for a factoring company; that wants to increase the size of its portfolio and thought that PPC would work well for us. In case you don’t know what factoring is; it helps small companies by financing slow paying invoices. As you [...]