In my last post we looked at pulling all the content together for your Kindle book and what was needed to turn blog posts into a cool book. I’ll assume you’ve edited any fluff out of the book and had it proofread. This post is over 2,000 words and quite detailed so I recommend getting [...]
How to Make Your Content Come to Life
June 16, 2013 by 2 Comments
Quality content always wins. But what’s media got to do with it? Think of the media as your stage. And content is your actor. You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance. High-quality content coupled with SEO is [...]
Making the Best of a Reader-less World
June 15, 2013 by 2 Comments
The Internet is packed with information. Whether it’s the headlines you see on your home page, the blogs you follow or the news venues you frequent, almost every online activity is centered on processing and utilizing communication. Now think about the information you read online. How many times a day do you click a link, [...]
Five Fat Phrases Clogging Up Your Content
June 2, 2013 by 13 Comments
A big trend in health and fitness these days is being “lean.” Lean meat, lean muscle, (heck, even Sheryl Sandberg wants us to Lean in.) Getting lean is about narrowing something down to its essence — just the good stuff. It’s a philosophy that makes sense, not just for our bodies, but for our content, [...]
TicTalking Helps Drive In-Brand Conversation
May 26, 2013 by Leave a Comment
At the 2012 edition of Social Media Camp in Victoria, BC, I got introduced to TicTalking. It was in its Alpha release and was a platform for conversation curation. Nothing really new, but interesting none the less. “Tic” stands for Things in Common and the platform allowed the users to create conversations around their favourite [...]
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