Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy

As a small business owner, I’ve learned a thing or two about the importance of creating a successful content marketing strategy. One thing I’ve learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should […]

15 Quick Ways To Repurpose Content When You’re Strapped For Time

The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and […]

6 Awesome Content Marketing Lessons From the Talented Zac Brown Band

I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I’ve been a fan for a long time, and in […]

Who Says You Need To Be a Fortune 500 To Have Great Business Blogging?

A recent article in Marketing Land shares some intriguing survey results. UMass Dartmouth (UMD) researchers recently collected data which shows how business blogging among the Fortune 500 has dropped 3% since last year. It’s the first decline in the number of blogs for this group of companies in 7 years. Perhaps even more interesting is […]

7 Effective Tips to Consistently Come Up With Engaging Content

One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking […]

6 Noteworthy Ways to Drive Shares for Your Content

I hit ‘share’ on my content but no one is clicking, why? What elements within a social media update should be optimized for maximum visibility? The key to getting your content shared is to make sure it’s shareable. If it’s optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways […]

Learn How To Generate Leads Exactly Like Lady Gaga

People either love or hate Lady Gaga . She is an intriguing, unique, and creative individual. She sports hairstyles, makeup, and outfits most people would maybe wear on Halloween? No, probably not even then. However, she also possesses a great amount of musical talent and a beautiful voice. Hardly anyone can deny that Ms. Gaga […]

How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions. As we’re right in the middle of the year (can you believe we’re halfway done the year?!) […]

Choosing A Social Strategy That’s Not Obvious To You

I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do […]

Helping You Write Great Content for Real People

What’s your assignment today? I’m sure you’ve got a great angle, an awesome story to tell, and the only thing you are in a rut about is how to make it worthwhile for your audience. It’s a tough task these days, as you clamour to do your job, forces are conspiring against you. I’ve been […]

How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

Real-Time Marketing: Should Humor Be Used In Difficult Times?

I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will […]

How To Leverage Your Creatures of Content

‘Creatures of Content’ is a new term/project I’ve coined (I think I’m the first) to describe the modern consumer’s content creation habits. So, creatures of habit + content = creatures of content. Now that we’re on the same page, our businesses and brands have a really exciting and powerful opportunity that offers a huge reward […]

4 Proven Ways to Engage Employees in Your Content Creation Process

  If you were to randomly poll company owners about the need for good content to further their digital marketing efforts, you’d find the overwhelming majority would consider it critical. Regardless of your company’s size or industry, the ideal scenario for content creation is to get full buy-in and support from employees. At The Sales […]

4 Reasons Your Content Is Yawn-Worthy

Ahhhh, the content monster. Some call it the Google beast. It requires you to pump out good content over and over again if you want to “get found” online. But what’s “good” content? Well, for starters it’s: Unique and/or original Read worthy Valuable Well written Sounds easy, right? Not so fast. Statistics from show […]

It’s Time To Move Beyond Social Media Management

It wasn’t that long ago that businesses were desperately trying to grasp the idea of owned media. Fast forward to now and it’s hard to find a business, big or small, that doesn’t actively manage their social channels, a blog, and sometimes more. It’s no longer a questions of, “Should we use social media?” or […]

Three Research Backed Content Marketing Insights You Should Know

One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to solve complex problems by bringing together a handful of moving pieces such as insights and […]

How to Make A Lasting Impression With Content Marketing

Content marketing is a crucial part of a company’s success. It’s important to create and share content regularly in order to attract new customers to your business. Simply generating content isn’t enough, though. A lot goes into successful content marketing that really goes the distance when it comes to getting the right kind of attention from the […]

Go Fish! How To Bait Your Hook With An Irresistible Call-To-Action

Imagine you’re a fisherman. When you set out to catch yourself a spectacular specimen, you must take all of your tools and tackle – including, of course, your bait (or as we marketers call it, a call-to-action). A good piece of bait says, “EAT ME!” Good fishermen know that bait is often what lures the […]

How to Get Back on Track after Getting a Manual Penalty

Links are still SEO’s backbone, despite the fact they can be bought, exchanged, ‘earned’ in return for content and many other techniques that seek to influence search results. Google have had a gripe against falsely-earned links for a long time, but in the last few weeks they’ve really begun cracking the whip on illegitimate backlink […]

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