Top 6 Content Marketing Mistakes You Should Avoid In 2015

Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy. If properly planned, a marketing strategy can turn out to be a game changer for you. And in […]

A Few Nifty Tricks to Connect Your Content With Your Audience

When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve results. There are a few […]

4 Tips on How to Boost Engagement By Writing to Your Target Audience

Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed? Here are four tips […]

The 4 Building Blocks For Your Inbound Marketing Campaign

If you’re in the marketing space, there’s not a doubt in my mind that you’ve heard the term “inbound marketing” or “inbound marketing campaign.” However, often times when I’m talking to clients, these words are merely jargon leading to glazed looks and a cocking of the head. So while YOU may know the ins and […]

You Need to Create Awesome Content for Real People

Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve. As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection

The post You Need to Create Awesome Content for Real People appeared first on Atomic Reach Blog :: Content Marketing & Scoring Engine.

3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content

There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on […]

Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy

As a small business owner, I’ve learned a thing or two about the importance of creating a successful content marketing strategy. One thing I’ve learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should […]

15 Quick Ways To Repurpose Content When You’re Strapped For Time

The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and […]

6 Awesome Content Marketing Lessons From the Talented Zac Brown Band

I took in one of two sold out Zac Brown Band concerts last week here in Toronto, and it got me thinking a lot about all the lessons they could teach as a band, and as a business organization when it comes to content marketing. I’ve been a fan for a long time, and in […]

Who Says You Need To Be a Fortune 500 To Have Great Business Blogging?

A recent article in Marketing Land shares some intriguing survey results. UMass Dartmouth (UMD) researchers recently collected data which shows how business blogging among the Fortune 500 has dropped 3% since last year. It’s the first decline in the number of blogs for this group of companies in 7 years. Perhaps even more interesting is […]

7 Effective Tips to Consistently Come Up With Engaging Content

One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking […]

6 Noteworthy Ways to Drive Shares for Your Content

I hit ‘share’ on my content but no one is clicking, why? What elements within a social media update should be optimized for maximum visibility? The key to getting your content shared is to make sure it’s shareable. If it’s optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways […]

Learn How To Generate Leads Exactly Like Lady Gaga

People either love or hate Lady Gaga . She is an intriguing, unique, and creative individual. She sports hairstyles, makeup, and outfits most people would maybe wear on Halloween? No, probably not even then. However, she also possesses a great amount of musical talent and a beautiful voice. Hardly anyone can deny that Ms. Gaga […]

How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions. As we’re right in the middle of the year (can you believe we’re halfway done the year?!) […]

Choosing A Social Strategy That’s Not Obvious To You

I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do […]

Helping You Write Great Content for Real People

What’s your assignment today? I’m sure you’ve got a great angle, an awesome story to tell, and the only thing you are in a rut about is how to make it worthwhile for your audience. It’s a tough task these days, as you clamour to do your job, forces are conspiring against you. I’ve been […]

How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

Real-Time Marketing: Should Humor Be Used In Difficult Times?

I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will […]

How To Leverage Your Creatures of Content

‘Creatures of Content’ is a new term/project I’ve coined (I think I’m the first) to describe the modern consumer’s content creation habits. So, creatures of habit + content = creatures of content. Now that we’re on the same page, our businesses and brands have a really exciting and powerful opportunity that offers a huge reward […]

4 Proven Ways to Engage Employees in Your Content Creation Process

  If you were to randomly poll company owners about the need for good content to further their digital marketing efforts, you’d find the overwhelming majority would consider it critical. Regardless of your company’s size or industry, the ideal scenario for content creation is to get full buy-in and support from employees. At The Sales […]