Show Me Your Human Side (In Business)

You hear people and marketers talking about it … the “human side” of business … humanizing your business … it’s not B2B or B2C, it’s H2H (human to human). But what exactly does it mean to be human in business? How does a business become human? The Human (Business) Face Think about the makeup of […]

20 Email Marketing Mistakes that Are Costing You Sales

Here’s a sobering thought. You sit down to write an email newsletter or email blast.  You labor over each word making sure it’s just right. You make sure the pictures look pretty and the layout is just perfect and finally schedule the email to go out first thing the next morning. You lay your head […]

How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know… If you’re not on Twitter, you’re thinking, “I’m not on Twitter, why should I care?” If you’re on Twitter, you might be thinking, “Oh, brother…Twitter too?” Google+ made some semi-recent layout changes, LinkedIn is changing the Services section of Company Pages, and Facebook […]

The 3 Major Content Marketing Mistakes to Avoid

Take a look at these three dreadful, yet common, content marking mistakes you need to avoid.

Transparency vs. Terrorism In Media

The March morning after the Harlem/New York City residential complex exploded, there was an image of the chaos in the Wall Street Journal, raising immediate questions about terrorism which turned out to be false. Just below that front-page photo and caption was a different story about how terrorists could sabotage our vulnerable grid by knocking […]

How to Get Back on Track after Getting a Manual Penalty

Links are still SEO’s backbone, despite the fact they can be bought, exchanged, ‘earned’ in return for content and many other techniques that seek to influence search results. Google have had a gripe against falsely-earned links for a long time, but in the last few weeks they’ve really begun cracking the whip on illegitimate backlink […]

The 5 Dumbest Value Proposition Mistakes Hurting Your Brand

No value? No conversion. It’s really that simple. Your visitors will not stick around if they don’t understand why they should. That means they won’t buy, subscribe, signup, download, try out, click, or do whatever it is you want them to do – unless you can instantly hook them with an enticing reason to actually […]

Here’s Why Your Sign Ups Suck

We’ve all been on the quest for sign ups. Whether it’s for our bootcamp, webinar, event, eBook, or just to get readers on our marketing list, we’ve all tried well-planned (and not-so-well planned) launches. Raise your hand if you know marketers who send out a week-before and week-of email blast, along with a smattering of [...]

The post Here’s Why Your Sign Ups Suck appeared first on B Squared Media // B² Blog.

How to Make Your Slideshare Spicy – Even If It’s Your First One.

I’m having a love affair with Slideshare these days, and you should as well. Slideshare is a phenomenal way to repurpose your content which can be used in newsletters, a blog post, presentations or even your strategy page. But content isn’t the only thing it has going for them – it’s the social distribution complement that […]