During the earliest stages of a startup, there are many discussions and decisions about how a business will launch and with which bells and whistles to go to market. Marketing needs to be involved in these earliest stages; does public relations?
The very lawyerly answer is, it depends.
When you work with a hybrid public relations professional who brings 30 years of experience to a team, then public relations influences a startup’s business strategy. There is even counsel delivered by public relations that can influence business model. This expertise comes from years of innate knowledge acquired from representing clients across industries.
A public relations professional is a startup’s single-most critical member of the team, especially during pre-launch.
Hire Jayme for blended marketing campaigns, to seamlessly integrate with a marketing team, or to execute strategy with hybrid public relations expertise.