Top 10 Best and Worst Email Marketing Strategies… and Why You Should Care!

Regardless of what you may hear, email marketing is still a very effective technique for most businesses. In fact, it’s probably among the most effective tools in your marketing toolbox. For one thing, since emails are targeted for specific members of your audience, chances are good that the “right” people receive your business’ messages. This […]

How To Create A Content Marketing Plan That Quadruples Your Leads

There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.  Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve other […]

What Are The Differences Between Evil And Effective Pop-ups?

If you were from another planet and were reading some random posts on what people liked and disliked about the Internet, you might assume that pop-up advertisements were the scourge of society: The page loads, much to the expectation of the user, who, naturally decides to browse around. All is well. The user and the site […]

Mapping Quality Content to Different Audiences in Your Funnel

In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn’t have

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4 New Social Media Ads You Should Try In 2015

According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and […]

How To Share Your Content The Right Way

Sharing content is an art, whoever says that all you have to do is write, post and press share is far from being close to mastering the art of content sharing. To be honest I didn’t think I was going to be a content marketer, I love writing and I am fond of sharing content […]

Boost Your Marketing in 2015 With Hootsuite

Thinking of boosting your 2015 social media marketing with Hootsuite? This is the perfect time of year to go from a free user to a Pro Account, and ramp up your brand on social media. To help you decide whether to purchase the Pro account, check out some of the benefits of adding Hootsuite to […]

Will Big Data Resolve Questions of Measurement in Social Research?

The big five personality traits are some of the most well researched concepts in the field of psychology. It is a framework used to understand human personality along five factors; openness, conscientious, extraversion, agreeableness, and neuroticism. Each factor has its own spectrum and an individual may rank anywhere between the points of the two extremes. […]

How To Improve Customer Experience For Your Business

Last year I wrote about one of Australia’s best new brands and how customer experience extends far beyond customer service. Although Customer service is of paramount importance, it is still only one aspect of the overall customer experience. Feelings play a critical role in the way customers are influenced and this week I enjoyed a […]

5 Tips to Engage Your Audience With Visual Content

People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way. Here […]

How To Make Coupon Sites Work For Your Brand

Trying to navigate the world of coupon sites can be challenging as retailers seek to gain exposure and traffic without sacrificing margin or compromising the brand. While much of the focus over the past few years has been about “if” retailers should work with coupon sites, the real focus for many retailers should be on […]

Five Branding Tips Thanks to Reality TV

Previously here on SteamFeed, I presented five branding secrets every business can apply from a popular segment of the American leisure and entertainment industry, theme parks. After more thought about unique places to gain insight to stand apart from the competition, I now present five tips every business can learn about branding from reality TV. […]

How To Justify The Cost Of Your Content Marketing Program

There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study […]

4 Reasons Why You Are Not Developing Strong Sales Leads

One of the fastest ways to get bigger sales results is to get better at developing your sales leads. Instead of taking a scattershot approach and pursuing lots of sales leads, even if many of them are not the right fit, it’s more efficient and more profitable for your company if you can learn how […]

3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy

You live in a world where “content is king” and the digital space is more relevant and powerful than ever before.  Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to whatever it is you are […]

How To Implement An Integrated Marketing Communications Plan As A “Non-Marketer”

Marketing can be a daunting task, especially if marketing falls within your “other duties as assigned” and isn’t your main career focus. I believe that every company, no matter the size, needs an individual dedicated solely to marketing that is in a position to implement change. Marketing initiatives cannot be built from the ground up, […]

Top 6 Content Marketing Mistakes You Should Avoid In 2015

Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy. If properly planned, a marketing strategy can turn out to be a game changer for you. And in […]

Your SEO Insider: “Mobile Friendly” Ranking Factors & Testing Tool, Advanced SEO Tips, Apple Maps

Howdy SteamFeeders! Welcome back to another adventurous week in Search! Don’t miss: Google labels “mobile friendly” websites does your website pass Google’s “mobile friendly” test? updated information about Apple Maps Schema quick guide to Schema advanced on-page targeting Google Mobile The big announcement of the was that Google, after weeks (months, years) of testing finally […]

2 Things You Must Obsess Over To Be A Great Growth Hacker

Growth hackers are unique from other marketers for many reasons; their focus on lean marketing tactics, their love for – and understanding of – the role technology plays in modern marketing, and their ability to influence growth with limited resources and slim budgets. Considered an asset to any startup team, growth hackers are answer seekers […]

5 Things Marketing Students Should Be Learning This Fall

School has begun for college students for the Fall Semester, and here we are again — off to another year of learning and discussion about how marketing works.   As students head back to classrooms, it’s always important that they get a mix of theory and practicality, but most importantly, real world concepts. Often times […]