If you are a busy designer like me, you are always trying to find ways to be more efficient. I recently tweeted Rafal Tomal, lead designer at Copyblogger and asked him if he had a tool he used to create guides and grids for his designs. He explained he used a clean standard PSD template with [...]
Kindle: Getting published by Amazon
June 18, 2013 by Leave a Comment
In my last post we looked at pulling all the content together for your Kindle book and what was needed to turn blog posts into a cool book. I’ll assume you’ve edited any fluff out of the book and had it proofread. This post is over 2,000 words and quite detailed so I recommend getting [...]
How to Make Your Content Come to Life
June 16, 2013 by 2 Comments
Quality content always wins. But what’s media got to do with it? Think of the media as your stage. And content is your actor. You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance. High-quality content coupled with SEO is [...]
Making the Best of a Reader-less World
June 15, 2013 by 2 Comments
The Internet is packed with information. Whether it’s the headlines you see on your home page, the blogs you follow or the news venues you frequent, almost every online activity is centered on processing and utilizing communication. Now think about the information you read online. How many times a day do you click a link, [...]
The Future Of PR Is A Marketing Smoothie
June 15, 2013 by 4 Comments
Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing. Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed [...]
How to Position Your Brand (Even If Your Competition Is Better)
June 14, 2013 by 2 Comments
“Yauch was a gifted MC. It was his flow on things, rather than specific lyrics, that first blew Adam [Horovitz] and I away. Early on, we were in the studio, amazed by how Yauch made it seem so effortless. Horovitz and I were maybe a little jealous. And Rick [Rubin] said to me, “No, this [...]
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