The Best B2B Marketing Leads Aren’t Always for Sale

Many B2B organizations face a common challenge: their sales and marketing teams fail to jive. One major area of disdain between the two groups stems from their disagreement about who the “perfect” B2B marketing leads are. Sales blames marketing for providing them with “lousy” leads lists, while marketing blames sales for not providing them with […]

Creating More Than “Pretty” Graphics For Your IMC Campaign

One of the biggest lessons I learned as a new professional was that even though my department was the graphics and marketing department, not everyone felt they wanted to use us. Many departments wanted to do their graphics projects in-house and didn’t understand the benefit working collaboratively. I work in higher education, but many of […]

3 Reasons Why “Above the Fold” Isn’t Ideal for Online Content

There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“. Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling “Extra! Extra!” on […]

10 Top-Notch Approaches to Demand Generation & Brand Awareness

Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, … Continue reading

5 Tips to Not Be Like U2 With Your Marketing

Whether you’re first in line to buy the iPhone 6, or you’re still using a dumb phone, the future is here. And U2 didn’t get the memo. By the end of this post, you’ll learn how to not be like U2 with your marketing. You’ll also understand the importance of modern marketing with these concepts: […]

Are You Tracking the Right Metrics on Social Media?

Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers. Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic […]

Not Getting the Blog Attention You Want? Here’s Why

Are you writing a ton of blog articles but not getting the attention you want? I know. It’s frustrating when you pour countless hours into your posts, but whatever you’re writing, it just doesn’t seem to work. If only there was something that could tell you exactly what you’re doing wrong…. (jump to the end […]

How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. […]

3 Tips To Turn Your Email Marketing Into SEO Opportunity

For many companies, email is seen as either a polar opposite from search engine optimization efforts, or simply a completely separate activity. However, if you’re looking to enhance your search engine optimization (SEO), email can also be a valuable medium to promote your marketing message. Before we get too deep, note that Google spiders aren’t […]

4 Great Ways to Make Your Brand the Best Online

Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your […]

The Truth About Social Selling: Why Old-School Selling Is Still Critical

There is a cottage industry of social selling authorities, experts, and gurus proclaiming that the old ways of selling are dead. This social media mafia insists that cold calling is dead and that only social media works to create new opportunities. They tell salespeople, business owners, and entrepreneurs that the deals they need can only […]

Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy

As a small business owner, I’ve learned a thing or two about the importance of creating a successful content marketing strategy. One thing I’ve learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should […]

15 Quick Ways To Repurpose Content When You’re Strapped For Time

The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we’re all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don’t always have time to create creative and […]

3 Content Marketing Tactics That Drive Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving conversion. It’s easy to get caught up in the frenzy surrounding content marketing and fall […]

10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

3 Reasons You Should Implement Behavior Tagging On Your Website

First impressions can make or break a relationship. And when it comes to your company’s website, a poor experience can mean the difference between a lifelong customer and a lost sale. Most consumers don’t have the time or patience to figure out your website. Tailoring it to their needs is crucial for keeping them engaged […]

What The ALS Ice Bucket Challenge Can Teach Us About NPO Fundraising Campaigns

Have You Done Your ALS #icebucketchallenge Yet? We are about a month into the ALS #icebucketchallenge and no one can dispute its absolute success. Well, they can but no one should. In the same time period that the ALS Association raised 3 million dollars last year, they are now closing in on a cool 100 […]

10 Great Examples of Brands as Publisher

Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.  At the time I thought they were crazy and I was wrong since they were actually ahead of their time. […]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]

On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark’s list that was posted this summer on 70 Rising Social Media Stars. “This is probably going to sound weird but probably my best moment is right now. The reason is I’ve never heard people talking […]

13 Great Tools for Social Selling, Productivity, and More

If you are looking: to reduce email for social insights to be more productive for new social selling tools for ways to connect and stay connected to manage your sales process and funnel better then one or more of the following may be just what you need. A few months ago I wrote a post […]