7 Effective Tips to Consistently Come Up With Engaging Content

One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking […]

Gen Z: It’s Too Damned Early to Start Stereotyping

One thing that I’ve learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a […]

The Secret Lives Of Community Managers

Community Managers — the “face” of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand — don’t have it easy. Job duties often include many, or ALL (or MORE), of the following: Effectively communicating the brand message to online communities Excellent writing skills Content creator Content […]

How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It’s not coping with an increasingly technical world, contending with regulations, or finding the right talent. It’s sales. My dad, who was also an entrepreneur, always said to me, “Mike, anyone can build anything, but if you can’t sell it, none of it matters at all.” […]

The Best Kept Secrets to Making Your Emails Great!

Email marketing is alive and well and is a powerful and effective tool for Marketers.  Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email marketing continues to deliver results Email Marketing Isn’t Dead And We Have The Stats To Prove It. If we are going to continue […]

6 Free Marketing Guides You Should See This Week

Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter […]

How To Create Remarkable Content: Being Average Will Get You Nowhere

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4 Ps and the importance of conducting a SWOT analysis before coming up with an idea. From there, they are told to conform to the ideas being put in front of […]

How Can B2B Brands Become Thought Leaders With Content Marketing?

In an article in Forbes Magazine, Thought Leadership is defined as “simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” One way of a company becoming a thought leader is by using content marketing to propel their brand forward. Content marketing […]

5 Stunning Tips That Make You Stand Out on SlideShare

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community? Below are 5 tips on how you can make creative, successful presentations for content marketing. 1) Storytelling Find a theme and flow for […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

Can Co-Creation and Relationship Marketing Improve Your Business?

Your customers want value. So let’ serve it up. One of the best ways to provide value for your customers is to understand and meet their needs. Effective relationship marketing will give you an understanding of their needs. The best way to meet those needs? Business legend Peter Drucker proposes that marketing is to know […]

6 Noteworthy Ways to Drive Shares for Your Content

I hit ‘share’ on my content but no one is clicking, why? What elements within a social media update should be optimized for maximum visibility? The key to getting your content shared is to make sure it’s shareable. If it’s optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways […]

Brand Audit: Grow Your Business With A Strong Brand

You need to have a brand that is different. In today’s aggressive business world, your brand needs to stand out and for that you need to regularly do a brand audit. So what does a brand audit entail? It’s a process that involves a number of things which I will explain in this article. You […]

10 Vital Rules You Need As a Modern Marketer

Marketing has evolved and will continue to evolve at an ever-increasing rate from now till the end of capitalism and consumerism. Every new idea in business leads to a thousand new ideas in marketing. Innovation is products, process, technology, and media all end up causing relative innovations in the field of marketing — which is one […]

Latte vs LinkedIn: Why Paying For Your LinkedIn May Be Worth It

How many coffee or lunch meetings do you have per week for networking or sales related activities? Do you know how much you spend in a given month for those coffees or lunches? How much time do you devote to those activities? Are you part of trade associations or business networks that have membership fees? […]

3 Landing Pages Comparisons To Help You Convert

Ever since commercial websites came into being, maximizing revenue from the website has been the sole aim of marketers worldwide. The last two decades have seen many theories come and go; rise, evolve and evaporate. However, the one constant among all of this is the fact that irrespective of the route we take to achieve […]

Is There a Storm Brewing Between Gen X and Gen Y?

There’s a Storm Brewing Between Gen X and Gen Y If you watched our Millennial Think Tank Hangout last week, you heard members of Gen Y push back hard against the notion that they were ‘entitled,’ or in need of validation more than those that came before them. If you listened closely, you also heard that when […]

Want To Humanize Your Brand? Be Like Jennifer Lawrence.

Jennifer Lawrence – America’s newest sweetheart – was recently on the cover of MarieClaire magazine with a caption that read, “She drinks, curses & totally cracks us up! We love Jennifer Lawrence.” (I’m sure there are some naysayers who are bursting to tell me that they hate Jennifer Lawrence, or that she can’t act, or […]