Your SEO Insider: “Mobile Friendly” Ranking Factors & Testing Tool, Advanced SEO Tips, Apple Maps

Howdy SteamFeeders! Welcome back to another adventurous week in Search! Don’t miss: Google labels “mobile friendly” websites does your website pass Google’s “mobile friendly” test? updated information about Apple Maps Schema quick guide to Schema advanced on-page targeting Google Mobile The big announcement of the was that Google, after weeks (months, years) of testing finally […]

2 Things You Must Obsess Over To Be A Great Growth Hacker

Growth hackers are unique from other marketers for many reasons; their focus on lean marketing tactics, their love for – and understanding of – the role technology plays in modern marketing, and their ability to influence growth with limited resources and slim budgets. Considered an asset to any startup team, growth hackers are answer seekers […]

5 Things Marketing Students Should Be Learning This Fall

School has begun for college students for the Fall Semester, and here we are again — off to another year of learning and discussion about how marketing works.   As students head back to classrooms, it’s always important that they get a mix of theory and practicality, but most importantly, real world concepts. Often times […]

How To Conduct Qualitative Market Research That Helps You Compete Globally

It’s the old research question (no, not the one about the chicken and the egg) – which is more helpful: quantitative research or qualitative research? Quantitative research is based in hard facts and figures – surveys, analysis of trends, statistical results. Qualitative research, on the other hand, is a much broader field of study that […]

Is Yelp Consumer Or Business Driven? What You Should Know

If you’re a small business owner, you may already understand the importance of Yelp. Yelp allows people to search for and rate local businesses – from restaurants to doctors – and nearly every other business in between. If you haven’t signed your business up on the site, it’s a great idea, especially if you want […]

A Few Nifty Tricks to Connect Your Content With Your Audience

When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve results. There are a few […]

5 Ingredients For Your Successful Holiday Social Advertising Campaign

Whether or not we want to believe it, the holiday season is upon us. We see turkeys and pumpkin pie everywhere we go. The pre-Black Friday sales are going on. Christmas music is starting to filter through our radio stations. Is your business ready? The holiday season is one time of year that it seems […]

Access To Someone’s Personal Network Is A Privilege, Not A Right!

Have you forgotten why you network? Do you focus on what’s in it for me (WIIFM) rather than on how you can help? Have you ever paid attention to the path of introductions you followed and who was responsible? How much of what you do and who you know stems from being in the right place, at […]

5 Areas of Customer Insights You’re Missing

Business leaders can’t get enough of customer data lately. We track everything from web site clicks to where else our customers shop. Big data is the buzz word, but what about small data? Some things you will discover as you look past that big data and begin to discover the painful truth: You are not listening […]

Handling The Algorithm: Social Data Insights You Need To Know

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that lead to increases in revenue for clients. Algorithms are a perplexing problem in my decision making. Devious mediation by algorithms imprint […]

10 Social Media Content Ideas To Make Your Business Pop!

Are you struggling, with finding unique content ideas to stand out from other businesses? You’re not alone! Creating engaging content ideas is a daily battle for many. It can be extremely frustrating when you can’t think of anything creative or engaging to share with your audience. Social media is extremely crowded, and businesses need every […]

3 Ways To Generate Leads For Your Time-Starved Business

When you’re a small business owner, one thing is for certain: your brand must generate leads in order to survive. The more leads, the more potential clients. You know they’re out there, and you know they need your products or solutions. They know they need your products or solutions as well. The problem? They (your […]

4 Tips on How to Boost Engagement By Writing to Your Target Audience

Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed? Here are four tips […]

3 Redesign Tips For Your Business Website

When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that finally happened. As a planner, I outlined the entire process, got the necessary parties on board, and planned for a full site redesign including a […]

The Pundits Have It All Wrong: Millennials Are Generation Savvy

We’ve been running our Millennial Think Tank over at ArCompany for about 3 months now, and we’ve learned a lot. The genesis for #MTT was to get underneath the myths and sweeping generalizations that you’ve heard me rant about on here previously; I don’t think any of us expected it to provide the type of insights […]

Stop Marketing Without An Integrated Marketing Communication Plan

Q: What do your customers want? A: Customers want an integrated seamless customer experience. It might seem like a simple task, but the majority of organizations are either unable or ill equipped to answer the demands of their customers. This is a problem. In a June 2014 article appearing on Forbes.com, Steve Olenski stated, “65% […]

The 4 Building Blocks For Your Inbound Marketing Campaign

If you’re in the marketing space, there’s not a doubt in my mind that you’ve heard the term “inbound marketing” or “inbound marketing campaign.” However, often times when I’m talking to clients, these words are merely jargon leading to glazed looks and a cocking of the head. So while YOU may know the ins and […]

Stop Being Lazy: Take The Time To REALLY Distribute Your Content

The success of your content hinges on more than the time and effort put into creating it. Marketers too often focus all of their attention to content development, and not enough time on distribution. The leaked New York Times innovation report spent two entire chapters talking about the importance of opening new distribution channels. Janine […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

How To Be Successful With Content Marketing Through Your Search Engine Strategy

Find a publicly advertised brand you identify with, from a healthy perspective, and follow their brand online. What do you see? Consistent values? Positive, helpful and resourceful communication? Ways to get in touch with them? If you answer, “yes” to these questions, then that brand shows positive signs of effective content marketing through search engine […]