Take Control Of Your Inbox With Mail Pilot [Product Review]

If you are anything like me, filtering through emails to find the most important ones and going back and reading the not-so important ones later is a real chore. It can be an endless struggle. I have setup different business and personal emails to help, but then I am still managing multiple email accounts. This […]

How to Bootstrap Your Brand Name in 5 Steps

Over the years, I’ve met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn’t understand their target market, the tech industry, the company vibe — or worse, they really didn’t care. There’s no excuse for a half-ass brand, no reason to settle for something that […]

5 Online Best Practices Every Business Should Follow

We live in a noisy online world. From social media to the blogosphere, consumers know they have the power to choose when, how, and why they connect with businesses online. Just as the effectiveness of telephone and door-to-door sales faded over time, so has online marketing. This makes it essential to create a credible online […]

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC […]

Show Me Your Human Side (In Business)

You hear people and marketers talking about it … the “human side” of business … humanizing your business … it’s not B2B or B2C, it’s H2H (human to human). But what exactly does it mean to be human in business? How does a business become human? The Human (Business) Face Think about the makeup of […]

20 Email Marketing Mistakes that Are Costing You Sales

Here’s a sobering thought. You sit down to write an email newsletter or email blast.  You labor over each word making sure it’s just right. You make sure the pictures look pretty and the layout is just perfect and finally schedule the email to go out first thing the next morning. You lay your head […]

How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know… If you’re not on Twitter, you’re thinking, “I’m not on Twitter, why should I care?” If you’re on Twitter, you might be thinking, “Oh, brother…Twitter too?” Google+ made some semi-recent layout changes, LinkedIn is changing the Services section of Company Pages, and Facebook […]

The 3 Major Content Marketing Mistakes to Avoid

Take a look at these three dreadful, yet common, content marking mistakes you need to avoid.

Transparency vs. Terrorism In Media

The March morning after the Harlem/New York City residential complex exploded, there was an image of the chaos in the Wall Street Journal, raising immediate questions about terrorism which turned out to be false. Just below that front-page photo and caption was a different story about how terrorists could sabotage our vulnerable grid by knocking […]