10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

Gen Z: It’s Too Damned Early to Start Stereotyping

One thing that I’ve learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Nine Powerful Pay Per Click Conversion Rate Strategies

Too many digital marketers think of increasing conversion rates as a magic trick. They believe they’d need a wand and magician’s hat to pump up the number of people who click on their pay-per-click ads. Of course, that couldn’t be further from the truth. Increasing conversion rates doesn’t depend on magic; it depends on hard […]

16 Ways To Crowdsource Your Way To Success

Crowdsourcing, or soliciting ideas from communities, audiences, or large groups of people, is the boat I feel many marketers are on the dock watching pass by. In a world where the noise is deafening, it’s becoming more and more valuable — and strategic — to throw on your sailor suit and set sail on calmer […]

Building Your Advertising Plan

A marketing team must work together with the entire organization to help build their brand. To build their brand, many goals and key performance indicators (KPIs) must be met. Keeping an organization’s goals and KPIs in line with each other are critical to building a successful advertising campaign. Unfortunately, many organizations are working on their […]

4 Key PPC Elements Businesses Need to Revisit

PPC is a great way of getting your site viable leads. A State of Paid Search Report – Q4 2013 says search spend in the fourth quarter of 2013 was 37.4% more than the previous year. Another study says 72% of marketers plan to increase their PPC spend in 2014. These figures illustrate the fact […]

Weighing Paid Media Risks With BP And The Weather Channel

The difference between paid and owned media is simple. For the former, you buy premium space to position a controlled message; for the latter, you own the space, like a blog, to craft your message. Corporations (often publicly traded) have a lot of money to buy full-page advertisements in national print dailies like the Wall […]

What Is Native Advertising?

The confusion is rampant and getting more so over the discernment of objective journalism versus sponsored content versus marketing messages woven into real platforms previously relegated to protected turf from ad dollars. Confused about that first sentence? Let me help you dissect it with this lawyerly approach to the facts: Journalists used to write content […]

Everything you need to know about #Twitter Advertising

After Twitter finally went public at the beginning on November, the next step for them was to find new ways of getting revenue. So for the first time ever, Twitter recently announced that it will allow small and medium sized enterprises from the UK, Ireland and Canada to buy ad space on the popular micro-blogging […]

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Cracking Christmas Campaigns

Description: Christmas is a time for joy, laughter and lots of festive adverts. We take a look at what goes into a top brand strategy and why the British public love it. Christmas is the biggest marketing campaign there has ever been. It is both a tradition and its own brand created by the people […]

What Truly Differentiates The Most Loved Brands From The Rest

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens…

Why Your Market Needs To Understand Your Value Proposition

What’s in it for me? That’s what you are thinking right now. Is there value in reading this whole blog post? More importantly, that is what your clients and prospects are thinking the whole time that they are considering doing business with you. More often than not your customers will be prepared to pay top […]

9 Naughty & Nasty Newsletter No-Nos

I don’t know about you, but I sign up for LOTS of newsletters. I also find myself unsubscribing from LOTS of newsletters based on failed value, or a rag-tag look, or sloppy spelling and grammar. In my own quest to improve the B2 Social Swag [sign up here, if interested], I thought it might help [...]

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How to Measure People on the Web

I’m not talking about common quantitative metrics, you know: gender age bounce rate page views click through rate conversion rate time on page Yes, these are essential. There’s no question about it. But what about visitor information that goes beyond demographics and user interaction data? I’m talking about: disposition emotion triggers pain points These are [...]

The post How to Measure People on the Web appeared first on Mashbout.

What Facebook’s Addressable TV Offering Means for Brands

Finally it seems like brands have been given the opportunity to do more with Facebook’s 1.15 billion users than simply maintain an “active social media presence.” Facebook recently announced its plans to satisfy marketers’ longtime craving for addressable TV — ads that can be targeted based on demographics, location, and age. Executives at Facebook reported […]

7 Steps to Crafting Crafty Social Media Messages

So you want to harness the power of social media messages. You want to influence social shares, sentiments, and comments. You want to transform followers into brand ambassadors. But you don’t know where to start – or maybe, your content marketing efforts are just not working. Whatever the case may be, it’s time to take [...]

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The Social Side of Traffic: Gaining or Losing importance?

When social media platforms such as Myspace, Facebook, and Twitter first became available, it was a whole new sector for marketers and businesses to learn and to tackle in order to reach customers online. It’s no secret that social media is a good way to reach potential and current customers, or at least to get […]

How To Use Flipboard Magazines To Promote Your Business #FlipboardFriday

Have you heard of Flipboard, but your are not quite sure what it is? Have you wondered how you can use Flipboard to promote your business? Well, keep reading! We are going to show you how to leverage the app named Apple’s iPad App of the Year in 2010 and has only gotten better since. […]