Creating Great Video Content In today’s world of limited attention spans, great video content helps you stand out from the crowd. Video content also has the added advantage of including visuals and sounds to help introduce and explain more complicated products. While putting together a video can be intimidating, the process behind it is actually [...]
3 Surefire Signs You Aren’t Delivering The Right Message
April 7, 2013 by 7 Comments
We have all felt the frustration that comes from sending out an email, a Tweet, a blog post, etc. and not get any response. This can be due to not having a clear understanding of who your perfect client is. In today’s podcast, we are covering 3 surefire signs you aren’t delivering the right message [...]
Don’t Fall Prey to Idiom Idiocy!
March 4, 2013 by 6 Comments
There’s much more to savvy social design than logos, color schemes and font choice. The words you choose and use play a large role in the perception of your expertise, or lack thereof. Per Merriam-Webster: An idiom is a rendition of a combination of words that have a figurative meaning. The figurative meaning is comprehended [...]
Is There Still Brand Loyalty?
January 15, 2013 by 17 Comments
There once was a time when mom would insist on using only General Electric appliances, dad would only drive a Buick, and kids would insist on riding a Schwinn. Even when it came to things such as insurance, it was nearly impossible to convince Mr. and Mrs. Smith to switch plans even when a better deal was out there. Regardless of age, consumers wanted a Kleenex not a tissue, a Band-Aid not a bandage and it wasn’t that long ago that we “Tivoed” a TV show, not “DVRed” it. Has brand loyalty gone the way of the CD player?
Inbound Marketing and Instant Gratification Don’t MIx
December 31, 2012 by 6 Comments
Having been in the marketing game a long time, I’ve seen a shift from clients being reasonably patient for results to expecting immediate results. A big contributor to this shift is our ability to instantaneously execute marketing campaigns and their associated measurement activities with the push of a button.
The reality today is that even though execution is instantaneous and measurement velocity has vastly improved, it still takes time to fully assess the efficacy of your marketing activities. I don’t run into many people who refute that statement – at least in discussion. Typically, where the manifestations of instant gratification pop up is right after a campaign execution.
10 Branding Lessons from Three 2013 Untraditional Brands
December 31, 2012 by 5 Comments
When we think of brands, we tend to think of consumer products, such as, Tide detergent, Nike sportswear, Apple electronics, Starbucks drinks, or BMW automobiles. But as 2013 dawns, three events draw everyone’s attention, and as a result, these events have become international brands. Even though these three events aren’t brands in the traditional sense, there is no doubt that they can teach all businesses a thing or two about branding.
When Pull Comes To Push: Mobile Marketing Gone Awry
December 5, 2012 by 5 Comments
‘m normally not one to rant. Well, let me re-phrase that – for the sake of honesty and because my daughter reads my blog posts and will dime me out in a heartbeat – I am normally not one to rant ONLINE, where it can be documented for all posterity. However, robots have been shoveling crud into my phone and I have had it. Okay, maybe its not literal lumps of dung, but pretty darn close. Mobile push ads. The scourge of the mobile advertising universe. Even Apple thinks they go too far…and that is saying something when Apple won’t run after an extra dime.
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