4 New Social Media Ads You Should Try In 2015

According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and […]

How To Make Coupon Sites Work For Your Brand

Trying to navigate the world of coupon sites can be challenging as retailers seek to gain exposure and traffic without sacrificing margin or compromising the brand. While much of the focus over the past few years has been about “if” retailers should work with coupon sites, the real focus for many retailers should be on […]

Is Yelp Consumer Or Business Driven? What You Should Know

If you’re a small business owner, you may already understand the importance of Yelp. Yelp allows people to search for and rate local businesses – from restaurants to doctors – and nearly every other business in between. If you haven’t signed your business up on the site, it’s a great idea, especially if you want […]

5 Ingredients For Your Successful Holiday Social Advertising Campaign

Whether or not we want to believe it, the holiday season is upon us. We see turkeys and pumpkin pie everywhere we go. The pre-Black Friday sales are going on. Christmas music is starting to filter through our radio stations. Is your business ready? The holiday season is one time of year that it seems […]

How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

Gen Z: It’s Too Damned Early to Start Stereotyping

One thing that I’ve learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Nine Powerful Pay Per Click Conversion Rate Strategies

Too many digital marketers think of increasing conversion rates as a magic trick. They believe they’d need a wand and magician’s hat to pump up the number of people who click on their pay-per-click ads. Of course, that couldn’t be further from the truth. Increasing conversion rates doesn’t depend on magic; it depends on hard […]

16 Ways To Crowdsource Your Way To Success

Crowdsourcing, or soliciting ideas from communities, audiences, or large groups of people, is the boat I feel many marketers are on the dock watching pass by. In a world where the noise is deafening, it’s becoming more and more valuable — and strategic — to throw on your sailor suit and set sail on calmer […]

Building Your Advertising Plan

A marketing team must work together with the entire organization to help build their brand. To build their brand, many goals and key performance indicators (KPIs) must be met. Keeping an organization’s goals and KPIs in line with each other are critical to building a successful advertising campaign. Unfortunately, many organizations are working on their […]

4 Key PPC Elements Businesses Need to Revisit

PPC is a great way of getting your site viable leads. A State of Paid Search Report – Q4 2013 says search spend in the fourth quarter of 2013 was 37.4% more than the previous year. Another study says 72% of marketers plan to increase their PPC spend in 2014. These figures illustrate the fact […]

Weighing Paid Media Risks With BP And The Weather Channel

The difference between paid and owned media is simple. For the former, you buy premium space to position a controlled message; for the latter, you own the space, like a blog, to craft your message. Corporations (often publicly traded) have a lot of money to buy full-page advertisements in national print dailies like the Wall […]

What Is Native Advertising?

The confusion is rampant and getting more so over the discernment of objective journalism versus sponsored content versus marketing messages woven into real platforms previously relegated to protected turf from ad dollars. Confused about that first sentence? Let me help you dissect it with this lawyerly approach to the facts: Journalists used to write content […]

Everything you need to know about #Twitter Advertising

After Twitter finally went public at the beginning on November, the next step for them was to find new ways of getting revenue. So for the first time ever, Twitter recently announced that it will allow small and medium sized enterprises from the UK, Ireland and Canada to buy ad space on the popular micro-blogging […]

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Cracking Christmas Campaigns

Description: Christmas is a time for joy, laughter and lots of festive adverts. We take a look at what goes into a top brand strategy and why the British public love it. Christmas is the biggest marketing campaign there has ever been. It is both a tradition and its own brand created by the people […]

What Truly Differentiates The Most Loved Brands From The Rest

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens…

Why Your Market Needs To Understand Your Value Proposition

What’s in it for me? That’s what you are thinking right now. Is there value in reading this whole blog post? More importantly, that is what your clients and prospects are thinking the whole time that they are considering doing business with you. More often than not your customers will be prepared to pay top […]

9 Naughty & Nasty Newsletter No-Nos

I don’t know about you, but I sign up for LOTS of newsletters. I also find myself unsubscribing from LOTS of newsletters based on failed value, or a rag-tag look, or sloppy spelling and grammar. In my own quest to improve the B2 Social Swag [sign up here, if interested], I thought it might help [...]

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