Moving from DIY to DFY Website Management

from-diy-2-dfy-website-management-wpforte.com

Website management is not a sexy subject and yet it is as crucial to the success of a website as great design or inspiring content. ~ Paul Boag There is little doubt that having a website as a small business is no longer a luxury – it is a necessity in today’s online-focused world. Your website is like a storefront and online visitors are like window shoppers. When people … [Read more...]

The Impact of Google Direct Answers & Voice Search on SEO

Google-Voice

SEO is an ever changing landscape and with so many new developments, it can be hard trying to keep up with what’s happening. Google is known for its frequent algorithm updates, but one of their more recent developments is their plan to develop a voice search function in the same way as Apple devices have Siri. With voice searches likely to be the search option of the future, … [Read more...]

Here’s What “Quality Content” Actually Means

Better Quality Content

Online content comes in many forms. But four times out of five, at least for most startup owners, the most popular type comes in the form of blog posts. Why’s that? Because static pages rarely change and more advanced forms of content (like case studies, infographics or videos) take time and resources that entrepreneurs rarely have. Great content should be generated often. … [Read more...]

Your SEO Insider (No. 46): free tools from Google (why aren’t you using them?), don’t listen to Yext, are you in danger of losing your GMB page?

SEO Insider-2

Welcome back SteamFeeders! I'm happy to be sending this out to you from our new home office in Las Vegas, NV! This week, don't miss "Google My Business" page: Use it or lose it! Yext's reports not necessarily based in reality Updates on the most recent . . . updates? Free tools from Google that you're probably not using (yet!) Local SEO Google says that dormant … [Read more...]

Your SEO Insider (No. 45): Periodic Table of SEO [Infographic], social signals, “Near me” searches

SEO Insider-2

Hi Steamfeeders! Welcome back to another SEO Insider! This week, don't miss: the science of SEO social media signals as SEO ranking factors use search qualifies such as "near me" and "nearby" doubled in the past year SEO and website redesign content ideas are everywhere 1. Search Engine Optimization is said to be part art and part science. The "art" is gained … [Read more...]

The Rising Importance of Social SEO and a Marketer’s Takeaways

bag-and-hands (1)

The gap between social media and SEO is shrinking. The conventional SEO trends and practices are now almost obsolete. SEO firms don’t get bulk link building assignments any more. Nor can they claim success in ranking a site against a particular keyword. The charm of the industry, by and large, seems to be waning. But that’s only if you look at it from a narrow perspective. … [Read more...]

Your SEO Insider (No. 44): Ghost Referrals in Google Analytics, Facebook Reviews, and advanced Long-Tail Keywords

SEO Insider-2

Welcome back SteamFeeders! We've once again sorted through hundreds of blog posts to compile the best articles and most important announcements from the world of search engines and SEO for the week of May 17th - May 23rd, 2015. Don't miss: how to get rid of misleading referral traffic in Google Analytics setting up Facebook for reviews update on Google's "Quality … [Read more...]

Your SEO Insider (No. 43): User Experience as a Ranking Signal, Doorway Pages, Web Design and SEO

SEO Insider-2

Welcome back SteamFeeders! Get caught up on the biggest news and best tips from the world of search engines and SEO for the week of May 10th - May 16th, 2015. Don't miss: Is "User Experience" a search signal? Clarifying what constitutes a "Doorway" Page Why you need to add Video to your Content Calendar How Web Design choices can affect your SEO Google … [Read more...]

Stand Out On Search And Get Ahead of the Competition

Website Schema - Stand out from the competition

Have you ever noticed that some search results on Google stand out more than others? You know what I mean. Some reviews have stars. Some recipes have images. Some events are displayed differently on mobile, and shine compared to the competition. In fact, there are lots of different ways that data can be displayed by search engines that can help you stand out even more on … [Read more...]

Your SEO Insider (No. 42): improve CTR, building links to “About Us”, & Apple wants own Search Engine

SEO Insider-2

Welcome back SteamFeeders! Happy Mother's Day to all of the SEO mom's out there! Don't miss: are you're reviews working? write better Meta Descriptions to improve click-through-rates why you need to be building links to your "About Us" page Apple's plans to build a search engine Local Search Optimization Local Search Marketers: 83% of SEOs Believe Focusing on … [Read more...]