Do you manage your own website? If so, working on managing your own SEO can be very time consuming. This is not to say that it can’t be done, but sometimes SEO gets tossed to the side with other things going on in your business. To help you, I have 3 simple SEO tips that […]
Most companies investing in digital marketing already know that content is king. However, the growing emphasis on content marketing and organic search means that standing out from the competition is harder than ever before. Nowadays, it’s not smart to start creating content without doing some research beforehand. Blogging just for the sake of it, or […]
Like the year before it, 2013 (and Google) kept us on our toes with its many changes to search and SEO strategies. The evolution towards providing results more attuned to users’ intent and benefit is well on its way, and the drive towards the quality of content and the sense of community is almost palpable. How light […]
Sometimes, the wide and wonderful world of online marketing can make you want to rip your hair out. Everywhere you look, you’ll find the “new rules” to help you keep up with the latest Google and Facebook algorithm changes, shifts in the industry, old strategies you should stop using, new strategies that are the “next […]
Matt Cutts, Head of WebSpam At Google, published an article yesterday that caused an uproar throughout the blogsophere that basically called for an end to guest blogging. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
Image source: Social Media Today “Seeing is believing.” People are more interested in seeing information rather than reading about it. Images and videos are the foundations of the internet’s new language, and they are likely to dominate the digital marketing scene in 2014. What is Visual Content? The main appeal of visual content is its ability […]
“We want to be on page one.” For many small business owners, SEO is like sausage – they crave the final product, but would rather not know how it’s made. They could care less about title tags, are bored by backlinks, and semantic search makes them long for tax discussions with their accountants. However, one [...]
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