How to Get Back on Track after Getting a Manual Penalty

Links are still SEO’s backbone, despite the fact they can be bought, exchanged, ‘earned’ in return for content and many other techniques that seek to influence search results. Google have had a gripe against falsely-earned links for a long time, but in the last few weeks they’ve really begun cracking the whip on illegitimate backlink […]

4 Hot SEO Blogging Strategies

Your blog is your voice – and your best content marketing tool. By developing, maintaining, and nurturing a blog robust with timely, pertinent, and beneficial content, you are sharing your expertise and building your clout as a thought leader. You are also branding your business, helping to drive recognition and traffic to your company’s website. […]

Page Rank: True Authority or Just Popularity? Cutts Clarifies

Some people have long been a little confused about what Page Rank really measures. Does it measure how popular a site is or does it signify something else? Authority perhaps? Well, one webmaster thought to ask Google Webspam Guru Matt Cutts about it. The question was: Regarding the first portion of the question, It’s not

4 More Unexpected Link Prospecting Tools and How to Use Them

We recently shared 5 link prospecting tools that most people wouldn’t think to use. It’s important to find the link prospects that your lower-tier competitors aren’t finding if you want to have any kind of competitive advantage. We’ve all been in this long enough to realize that content is only half the battle, and that […]

Top 8 SEO Blogs

You’ve probably read that there are more than 200 elements to Google’s search algorithm. On top of that, Matt Cutts reports that Google makes minor changes to search about twice a day. Add in Pandas, Penguins, and Hummingbirds (do I hear an “oh my!”)  and it is easy to see why keeping up with the [...]

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5 Reasons the Pillars of SEO Will Never Fall

As someone even remotely related to the SEO industry, you know that trends come and go. Some ways to effectively drive and boost traffic may work one day and fail the next. Some things that attract search engines under one model might be detrimental in the next. You’ve probably also heard SEO as a whole [...]

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The Power of Personalized Blogger Outreach that (Mostly) Everybody Lacks

Of all the internet marketing chatter that you will hear standing in the corridors of the World Wide Web, it will be difficult not to single out two phrases that just about everybody is discussing, namely blogging and outreach. The world of SEO fell in love with Blogging, specifically Guest Blogging post the Panda and […]

5 Unexpected Link Prospecting Tools, and How to Use Them

It seems that many SEOs have taken to believing that link building is synonymous with guest posting. We’ve already busted the fear that guest posting violates Google’s guidelines, but the fact remains that most SEOs use it as a crutch.

Google Search: Another Algorithm Update in the Pipeline; What is it this Time?

More updates from Google during the Search Marketing Expo West Conference, this one concerns a very old friend of ours: the Google Panda. Photo by: George Lu Despite Google’s statement last year that they’re not likely to announce further Panda updates, Matt Cutts mentioned at the SMX West Conference 2014 that his team is currently working on

Are Spelling and Grammar SEO Ranking Factors?

Bing Late last week, Duane Forrester, a Senior Product Manager with Bing, published “Quality: Do You Have It, or Just Think You Have It?” outlining Bing’s policy towards poor spelling and grammar: “. . . but just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why [...]

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