SEO Insider: Ranking Too High, Google’s Pigeon Update, and the New Foursquare

Good morning, afternoon, or evening depending where you are and when you’re reading this! Big week in search this week, so pull up a chair, grab a cup of coffee, glass of wine, or can of RedBull (my personal choice), settle in and catch up on all the latest from the world of Search Engines […]

SEO Insider: Dealing with Penguin, Twitter’s Impact on Search, and Link Building

Get out and enjoy your summer! No need to spend your days scouring the blogosphere to keep up on changes in the world of search – I’ve done it for you! Following are the best articles and most important updates related to search and SEO for the week of July 11th – 18th, 2014. Don’t […]

10 SEO Methods That Will Complement Your Conversion Rate Optimization (CRO) Efforts

(image: quickmeme.com) “Why are you doing this? Why? Isn’t the universe big enough for both of us? What is wrong with you people? We could work together. Why be enemies? Because we’re different? Is that why? Think of the things that we could do. Think how strong we would be… together. There is nothing that […]

SEO Insider: Organic Traffic, Online Reviews, and Yelp Influence

What important SEO updates and articles did you miss this week? No need to worry – I’ve read them all so you don’t have too :-) Don’t miss: Organic search accounts for more traffic than you think Watch out for Competitor Sabotage on Google Maps Online Reviews are as trusted as much as Personal Recommendations […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

This Week in Search (June 28th – July 4th, 2014)

Happy 4th of July Weekend SteamFeeders! Quite week in search news this week, but valuable SEO articles and insights from around the web to share with you! This week: Google Spokesperson Matt Cutts is Unplugging Spotlight on Local Optimization Bing Adds Twitter Feed to Search Results Google Spokesperson, Matt Cutts, is Unplugging Matts Cutts, the […]

How to Increase Advocacy and Forget about Awareness

A successful digital or content marketing strategy should, among other things, focus on brand advocacy. Brand advocacy leads to trust and consumer action while simple brand awareness can drift out of consumer consciousness by the time they’ve left your website. Are you a fan of influencer marketing,  content marketing,  blogger outreach,  or social media marketing? […]

This Week in Search (June 21-27, 2014)

Welcome to the first edition of “This Week in Search” – a weekly recap of the big events, announcements, and articles from the world of Search Engines and Search Engine Optimization (SEO). This Week Google Removes Authorship Images from Search Results Google takes on GoDaddy and other Domain Resellers Google’s Knowledge Graph May Be Taking […]

SEO: Removing Your Penalty Isn’t Enough

There’s no shortage of blog posts on the internet that will tell you how to get your link penalty removed. And the truth is, it’s not usually even that hard to get a penalty removed. It takes a lot of time and resources, to be sure. But at the end of the day, it’s still just a mechanical […]

5 Attractive Article Structures to Increase Readership

As a regular guest author on a variety of niche sites – such as Venture Beat’s Games Beat to Social Media Examiner to Buzzfeed – I often have to quickly adjust my writing style to fit their tone. This is pretty customary for me now, but at first it was time consuming. I’d have to […]

SEO and Blogging

Blogging has taken hold of the internet. If you aren’t blogging at least a few times a year, then you run the risk of your company being drowned out in the constant barrage of information that is published every day. In this Article  You Will Learn: Why You Should Be Blogging How to Boost Your […]

How To Grow Your Traffic With Google

Last week Matt Cutts, head of webmaster spam at Google, answered the following question in his video series: How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, […]

4 Actionable Tips to Better Find Backlink Prospects

Targeted link prospecting is finding linking sites that are relevant and useful to your website’s landing page or content. Those linking sites or link targets can possibly bring you referred visitors and potential customers that you can engage with. In … Continue reading

How to Get Back on Track after Getting a Manual Penalty

Links are still SEO’s backbone, despite the fact they can be bought, exchanged, ‘earned’ in return for content and many other techniques that seek to influence search results. Google have had a gripe against falsely-earned links for a long time, but in the last few weeks they’ve really begun cracking the whip on illegitimate backlink […]

4 Hot SEO Blogging Strategies

Your blog is your voice – and your best content marketing tool. By developing, maintaining, and nurturing a blog robust with timely, pertinent, and beneficial content, you are sharing your expertise and building your clout as a thought leader. You are also branding your business, helping to drive recognition and traffic to your company’s website. […]

Page Rank: True Authority or Just Popularity? Cutts Clarifies

Some people have long been a little confused about what Page Rank really measures. Does it measure how popular a site is or does it signify something else? Authority perhaps? Well, one webmaster thought to ask Google Webspam Guru Matt Cutts about it. The question was: Regarding the first portion of the question, It’s not

4 More Unexpected Link Prospecting Tools and How to Use Them

We recently shared 5 link prospecting tools that most people wouldn’t think to use. It’s important to find the link prospects that your lower-tier competitors aren’t finding if you want to have any kind of competitive advantage. We’ve all been in this long enough to realize that content is only half the battle, and that […]

Top 8 SEO Blogs

You’ve probably read that there are more than 200 elements to Google’s search algorithm. On top of that, Matt Cutts reports that Google makes minor changes to search about twice a day. Add in Pandas, Penguins, and Hummingbirds (do I hear an “oh my!”)  and it is easy to see why keeping up with the [...]

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5 Reasons the Pillars of SEO Will Never Fall

As someone even remotely related to the SEO industry, you know that trends come and go. Some ways to effectively drive and boost traffic may work one day and fail the next. Some things that attract search engines under one model might be detrimental in the next. You’ve probably also heard SEO as a whole [...]

The post 5 Reasons the Pillars of SEO Will Never Fall appeared first on Mashbout.

The Power of Personalized Blogger Outreach that (Mostly) Everybody Lacks

Of all the internet marketing chatter that you will hear standing in the corridors of the World Wide Web, it will be difficult not to single out two phrases that just about everybody is discussing, namely blogging and outreach. The world of SEO fell in love with Blogging, specifically Guest Blogging post the Panda and […]