How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

The 5 Biggest Twitter Mistakes You Are Making Today

About 50 percent of my week is spent on Twitter (This falls under my job description. Seriously.) Both personally and professionally, I’m drawn to the openness of the network and the ability to find and connect with people from all over the world. I spend my Twitter time browsing my feed for current events or […]

How To Reduce Your Sponsored Update Expenses In Social Media Advertising

Social media marketing is continually becoming competitive. Pushing your updates, comments, or posts out to your connections is becoming less valuable. Why? Well, your connections are being inundated by others in their network bombarding them with other information. Whether it’s your blog articles, infographics or simply sharing a page on your website, your update, post […]

The Truth About Social Selling: Why Old-School Selling Is Still Critical

There is a cottage industry of social selling authorities, experts, and gurus proclaiming that the old ways of selling are dead. This social media mafia insists that cold calling is dead and that only social media works to create new opportunities. They tell salespeople, business owners, and entrepreneurs that the deals they need can only […]

How Monopoly Can Make You The Greatest Social Media Success

Remember playing Monopoly as a kid? As those colorful, fake dollars were counted out to me and placed in a neat in a pile, I felt rich and powerful. However, I quickly realized that your money will slip away fast if you don’t come up with some sort of strategy. The same holds true for […]

10 Reasons To Use Facebook Groups For Business

Facebook Groups for business – A new idea? Many business owners still think that it’s a matter of Facebook Groups vs. Facebook Pages.  But that really is not the case.  We should be thinking: Facebook Groups AND Facebook Pages. Facebook Groups can be your Facebook Page’s most friendly companion! By the end of this article, […]

Are You Tracking the Right Metrics on Social Media?

Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers. Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic […]

How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. […]

How To Use Twitter To Boost Your Business Development And Sales

* My article this month was written by Marni Mandell, Head of Business Development @Roojoom and the person that keeps me sane in the mad startups world. You can connect with her on twitter @marnimand.* If you’re anything like me, then you came to the world of social media later in life. And by later in […]

Social Media Is Dead! Focus On Marketing Instead

Sometimes you just have to wonder if this industry was ever taken seriously. Case in point, a job board in Canada. While browsing Facebook the other day, I came across a post by fellow SteamFeed author Sean Smith and his disdain over the depressed salaries of social media positions out in the province of Ontario. […]

10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

What Is Hootsuite, And How Can It Help With Your Business?

One of my go-to tools for my business, or when working on client’s social media for K-3 Technologies, is Hootsuite. There are quite a few other social media dashboards out in the social sphere to use such as Sprout Social,  Bundle Post, and Buffer, but Hootsuite has all of the bells and whistles that I […]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]

On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark’s list that was posted this summer on 70 Rising Social Media Stars. “This is probably going to sound weird but probably my best moment is right now. The reason is I’ve never heard people talking […]

Magic and Choices: A Social Media Preview for Newcomers

Frustration, fear, confusion and helplessness are the main emotions flooding your system. You are either: A parent or a newcomer to the world of Social Media. Any parent who has ever had a very ill child knows exactly how it feels to stand in front of the cold medicines at the local store and just […]

Failure To Thrive: Should You Leave Facebook?

Facebook should be renamed Ficklebook. Because that’s what it is in a word: FICKLE. I tried to Google how many algorithm changes FB has put forth in the past year, but that data seems to be elusive. Just know that there have been many. In fact, once Facebook admitted it was a “pay-to-play” site, I […]

7 Effective Tips to Consistently Come Up With Engaging Content

One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking […]

Your Social Community Does Not Belong to You or Your Organization

I’ve now heard this stance more than a few times from reputable sources and it really makes me sweat. My career is centered on social media and this one sentence puts that into question. Why do we work tirelessly to build a social community? What is the real value of it? The truth is, the […]

The Secret Lives Of Community Managers

Community Managers — the “face” of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand — don’t have it easy. Job duties often include many, or ALL (or MORE), of the following: Effectively communicating the brand message to online communities Excellent writing skills Content creator Content […]