When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience. When it comes to content posting in social media, there are […]
Recently I wrote “How Google Plus Profiles and Pages Gain Search Authority” for Search Engine Land. In that article I explained that Google+ pages and profiles have Google PageRank, which means that Google evaluates them for authority in ways similar to how it does “regular” web pages. I went on to show how that authority […]
Can you make money with social media? Wouldn’t it be awesome if we could upload a picture of a cat with a propeller hat on a skateboard and make $ from it? Well, some companies are…indirectly. Think about it, if a news company like Mashable makes money off web quotas (pageviews/unique visits/etc.) and a cat [...]
It’s no secret that social media is hot. It is the tool du jour for any business professional eager to expand their reach. With over ninety-seven percent of all consumers researching a business or brand online, it is easy to see why everyone from a national car dealership to the local bakery is using social media to connect […]
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Hashtag With A Purpose, Not Just Because You Can Hashtags are one of the most unique aspects of social media. I love that something so unique wasn’t started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, […]
Twitter is a tough nut to crack if you’re first getting started. But when it’s used effectively, you can use the platform to make a big impact for your business. And you can use it to humanize your brand. But first, take a deep breath. Twitter requires some patience. You may have signed up for [...]
Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]
Want to stand out online and build mutually beneficial business relationships? Check out what Paul has to say about Google+.