Video SEO: 10 Steps to Optimizing Your Video for Search Engines – Part 3

How important is Video SEO? Try this on for size – according to Forrester research, videos are 50 times more likely to rank on the first page of Google search engine results pages. Piqued your interest yet? This is Part 3 of 3 in this Video SEO series. If you missed Parts 1 or 2 [...]

Engaging Your Offline Community Online: Events

Sometimes, when we talk about social media and community management, our minds focus strictly on the digital. But there are communities out there that have formed long before we were setting up forums and Facebook pages. Having a community grow around a favorite race car driver or baseball team has been around much longer than [...]

Hashtags On Facebook: How To For Business Brands

So, you think hashtags on Facebook are stupid? There has indeed been a lot of banter on the subject.  Some have been in favor of them for a long time.  But it is true, to date, many have thought of hashtags on Facebook annoying.  Some have been loud in expressing they feel that hashtags on Facebook are [...]

Making the Best of a Reader-less World

The Internet is packed with information. Whether it’s the headlines you see on your home page, the blogs you follow or the news venues you frequent, almost every online activity is centered on processing and utilizing communication. Now think about the information you read online. How many times a day do you click a link, [...]

What If You Could Not Fail… In Social Media

I was very lucky to attend Misfit Conf in Fargo, ND at the beginning of June. The title of this post is a question I have been left asking myself since I returned. The broad answer to that question is for an entirely different kind of blog post, probably for a different blog! But it [...]

Medeo Brings Back the House Call

Back when I was a kid, I clearly remember my family doctor stopping by to see me when I had come home after major surgery. Nothing fancy. Just to see how I was progressing and chat with my Mom about how I was doing. Of course, today, that is unheard of. Larger populations, shortages of [...]

Increase Social Media Productivity and Spend More Time with Family

One of the biggest issues I hear from my social media manager/community builder colleagues is the amount of time it takes to do the job effectively. We all work hard and want to do the best job possible, but more often than not that means an immense amount of time. Keeping in mind that building [...]

4 Reasons Social Media Marketing Is Chewing-Up Your Time

Nobody’s dying words were “I wish I tweeted more.” There’s no denying the power of social media marketing, but I don’t believe in the hype that it’s a 24/7/365 job, or that you or your employees should be tweeting at late hours until their fingers are raw. If the only way you can make social [...]

3 Posts That Drive Facebook Fan Engagement

How do you drive fans wild and increase Facebook Fan Engagement? A new Facebook Page Admin ponders how to drive Facebook fan engagement for some time.  Then one day “it clicks” into gear, and they find the perfect cruising speed with their fans. So…  What do you do until then? A Driver’s Crash Course Facebook [...]

10 Pinterest Do’s That’ll Make You a Better Marketer

With the ever revolving world of online marketing, more and more entrepreneurs are targeting internet savvy customers through social media marketing. This includes Facebook, Twitter, YouTube, Pinterest and others. Pinterest has slowly emerged as a leading online resource promoting online business. While this platform caters to visually driven products, it can work for almost any [...]