How to Increase Your Pinterest Visibility

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest. The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right […]

Choosing A Social Strategy That’s Not Obvious To You

I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do […]

The (Not So) Serious Business Of LinkedIn

Is Humor Appropriate for LinkedIn Profiles?  You Bet your Whoopie Cushion it is! In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it’s a signature color like Coca-Cola’s red or Tiffany’s blue, or a phrase that seeks its way into pop culture, […]

Six Steps to Master Twitter Chats

Twitter chats are a great opportunity to discuss trending topics, obtain new insights and ideas, and connect with others in the social media industry (an invaluable resource for your job, career and sanity). By the same token, they can be intimidating for new participants. As part of my work at Sprout Social, I’ve participated in […]

Why is James Ellis Dominating Facebook?

Have you seen the viral videos that he’s posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group the other day (regrettably) . It seems like his videos are popping up all over the place this weekend. This guy has over 1.3 million Facebook fans! He’s absolutely crushing it. https://www.facebook.com/JamesEllisFitness […]

How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

10 Topic Ideas to Create Disruptive Slideshare Presentations

There’s a new darling in town. Well, kind of. In 2013, it was reported Slideshare averages 60 million users with 20% of them visiting from Google. But it has recently become a hot topic in the blogosphere. Many tips and tactics have been shared, but there’s always room for more content ideas – especially when […]

SteamFeed TV (Ep.9): Wearable Tech, Twitter & World Cup, Social Media Summer Detox

SteamFeed TV Episode 9: “We’re burnt out because we’re seeing marketers market themselves… It’s sad when you see a whole feed of people watching the fireworks and then there is that one person who is never off the clock with “Ten Tips For Facebook Success”. Seriously go hug your kid and look at the sky.” […]

Hey, Social Media Experts: Practice What You Post!

There’s an epidemic of social media and digital “experts” sweeping the web. The only problem with many of these “professionals” is that they don’t apply the same standards that they apply to their posts. Maybe you’ve seen it, too? It looks something like this: POST: “Be nice!” PERSON: Runs around treating people badly, gossips about […]

10 Things Marketers Need to Know to Remain Relevant

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Facebook: I Can’t Quit You

And it’s not for lack of trying. In Episode 8 of SteamFeed TV, our panel discussed Facebook’s psychological experiments on its users. Whether you believe that it was Facebook merely collecting useful data for better advertisements, giving Facebook data to sell to anti-depressant manufactures, or some super-secret clandestine government program, the fact is, Facebook is […]

Convergence and Consolidation: A View of the Social Media Future

Since graduation from college, I’ve had the opportunity to work in several industries (in marketing still) that have afforded me an insider’s view. From higher education (Santa Clara University) to networking, routing, and wireless (HP, Cisco), and freelance clients in the dating and communications space, there’s a common pattern affecting all industries: Convergence Consolidation No […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

How To Leverage Your Creatures of Content

‘Creatures of Content’ is a new term/project I’ve coined (I think I’m the first) to describe the modern consumer’s content creation habits. So, creatures of habit + content = creatures of content. Now that we’re on the same page, our businesses and brands have a really exciting and powerful opportunity that offers a huge reward […]

Don’t Go Breaking My Heart: Social Media Tools I’ve Loved and Lost

  My interest in having access to the latest software and their associated capabilities probably began when I worked for a Microsoft partner. As such, I was responsible for managing our solution provider status with them, and I would receive the latest beta versions of software. In the early days of Twitter, the different apps […]

An Inside Look at the Facebook Pages Manager App Redesign

Do you use Facebook’s Pages Manager App on your smartphone? If you do, you may have noticed that the Facebook team recently did a complete redesign of the app. The new design is available for iOS and Android users and is sleek and easy to navigate. While we’re very excited about the new design (it was much needed!) we’re […]

Marketing Serves Sales. Period.

My Confession: I am and will always be a salesman at heart. Having spent 20 years in the retail and wholesale sales trenches, at my core I will forever see myself as a ‘salesman.’ It’s not the adrenaline rush that attracts me. Nor is it the money, but rather, it’s the building of very human relationships […]

An Easy Way to See What Is and Isn’t Working For Your Facebook Page

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring […]