You hear people and marketers talking about it … the “human side” of business … humanizing your business … it’s not B2B or B2C, it’s H2H (human to human). But what exactly does it mean to be human in business? How does a business become human? The Human (Business) Face Think about the makeup of […]
It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet. And, while this moment is so yesterday’s news, there will be another one soon. We’ve all been witness to events and […]
If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic. Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on Google […]
So, what should you know about the new Twitter layout? I know… If you’re not on Twitter, you’re thinking, “I’m not on Twitter, why should I care?” If you’re on Twitter, you might be thinking, “Oh, brother…Twitter too?” Google+ made some semi-recent layout changes, LinkedIn is changing the Services section of Company Pages, and Facebook […]
For today only Google is expanding its Google Glass Explorers program by offering the controversial wearable device to the public for $1500 (price includes a free set of frames or shades: $150-$250), which will most likely grow the program significantly. Which also means there is going to be a lot more people wearing Google Glass […]
You’ve developed a cool product/service; Your logo, website and other marketing materials are to die for; And your prices are reasonable. We get it. You think that you’re “hot stuff” and would like the world to know that you are, so you’ve decided to hop on Facebook, Twitter and/or Instagram, and start firing off posts […]
On every brand’s Page there are four app thumbnails, three of which are customizable and whose positions can be moved. Some companies choose to use this space to feature their Page’s Like count or Facebook’s “Notes” and “Map” apps. These … Read more
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Have you noticed a decrease in engagement on Facebook recently? Have you noticed a drop in the number of likes and shares you’re getting on your posts? If so, don’t stress, you’re not alone. The algorithm behind Facebook is resulting in your content not being shared and seen by all those who “like” your Facebook […]
We’ve all been on the quest for sign ups. Whether it’s for our bootcamp, webinar, event, eBook, or just to get readers on our marketing list, we’ve all tried well-planned (and not-so-well planned) launches. Raise your hand if you know marketers who send out a week-before and week-of email blast, along with a smattering of [...]
When Absolut Vodka launched its Limited Edition Absolut […]
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