The Secret Lives Of Community Managers

Community Managers — the “face” of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand — don’t have it easy. Job duties often include many, or ALL (or MORE), of the following: Effectively communicating the brand message to online communities Excellent writing skills Content creator Content […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

Social Media Mistakes You Should Stop Making Now

Over the past few months, I have noticed quite a new group of followers on my social media accounts.  I love being able to check out these new followers and find out what they do, because we all have to admit we like to look at who is following us. Human nature right? As I […]

6 Noteworthy Ways to Drive Shares for Your Content

I hit ‘share’ on my content but no one is clicking, why? What elements within a social media update should be optimized for maximum visibility? The key to getting your content shared is to make sure it’s shareable. If it’s optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways […]

3 Reasons You Should To Stop Complaining About Facebook Messenger

I remember the day like it was yesterday. Facebook had just rolled out it’s News Feed as a part of its “facelift” in an effort to create more conversation, engagement, and reduction of social friction among its users. Users were livid and demanded action. Groups sprang up overnight with hundreds of thousands of users to […]

What is the HOA Showcase App and How Does it Work

The case for using Google+ Hangouts On Air (HOAs) just keeps getting better. A HOA is a free broadcasting/webinar platform that is connected to the world’s number one search engine. They are simultaneously recorded and uploaded to the world’s number two search engine – YouTube. With the addition of the Showcase App, your audience can […]

Do Brands Have To Get Naked On Snapchat?

The Saints chat trash on Snapchat It’s already starting. Snapchat might be the least likely social media platform for marketers since Twitter but big brands are already piling in. They’re experimenting with different content, seeing (by some accounts) good results and they’re producing some clear trends. Most of those trends involve naked honesty. The breakthrough […]

Latte vs LinkedIn: Why Paying For Your LinkedIn May Be Worth It

How many coffee or lunch meetings do you have per week for networking or sales related activities? Do you know how much you spend in a given month for those coffees or lunches? How much time do you devote to those activities? Are you part of trade associations or business networks that have membership fees? […]

You Do What With Your Twitter?! A Guide to Making Great Tweets

I’m in business development for Atomic Reach. And, we’re active in speaking directly to our audience when it comes to providing value to their experience with our product. Several weeks ago, I’d been given the task to listen socially in order to connect with existing clients, spread our message and grow our audience. Other than […]

How You Can Work Smarter on These 6 Social Media Platforms

With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos? We’re taught that more is better. And doing less is… less than stellar.  But what if […]

How to Avoid Burnout As A Community Manager

24/7. Does it ever feel like that describes your work schedule? Twitter, Facebook, blogging, learning the new ‘shiny’ app out on the scene. Reporting, meetings, emails, chats, Hangouts, pings… these are the days of our lives as community managers. Not to mention forums, meetups content calendars and autocorrect. We all know that community management is […]

SteamFeed TV (Ep.10): SWA Tweet Debacle, Yahoo Dead?, App to Lose Weight

SteamFeed TV Episode 10 (30 mins): Gerry: “Yahoo’s search has dipped below 10%. Are they still relevant?” Jeff: “They have a great Fantasy Football League program” Greg: “… and NCAA bracket!” SteamFeed TV – Every other Thursday at 8:30 PM EST Subscribe to our YouTube channel, follow us on Google+, or Twitter so that you […]

Living Social in the Wilderness

HELLO THE HOUSE! It is the acceptable (and safe!) way to approach the cabin or a fire in the wilderness in the dark or stormy weather that may keep you from being shot! The key, of course is living social, here in the wilderness as well as in our online world. This is my first […]

How to Increase Your Pinterest Visibility

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest. The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right […]

Choosing A Social Strategy That’s Not Obvious To You

I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do […]

The (Not So) Serious Business Of LinkedIn

Is Humor Appropriate for LinkedIn Profiles?  You Bet your Whoopie Cushion it is! In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it’s a signature color like Coca-Cola’s red or Tiffany’s blue, or a phrase that seeks its way into pop culture, […]

Six Steps to Master Twitter Chats

Twitter chats are a great opportunity to discuss trending topics, obtain new insights and ideas, and connect with others in the social media industry (an invaluable resource for your job, career and sanity). By the same token, they can be intimidating for new participants. As part of my work at Sprout Social, I’ve participated in […]

Why is James Ellis Dominating Facebook?

Have you seen the viral videos that he’s posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group the other day (regrettably) . It seems like his videos are popping up all over the place this weekend. This guy has over 1.3 million Facebook fans! He’s absolutely crushing it. https://www.facebook.com/JamesEllisFitness […]