10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

Failure To Thrive: Should You Leave Facebook?

Facebook should be renamed Ficklebook. Because that’s what it is in a word: FICKLE. I tried to Google how many algorithm changes FB has put forth in the past year, but that data seems to be elusive. Just know that there have been many. In fact, once Facebook admitted it was a “pay-to-play” site, I […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

3 Reasons You Should To Stop Complaining About Facebook Messenger

I remember the day like it was yesterday. Facebook had just rolled out it’s News Feed as a part of its “facelift” in an effort to create more conversation, engagement, and reduction of social friction among its users. Users were livid and demanded action. Groups sprang up overnight with hundreds of thousands of users to […]

Why is James Ellis Dominating Facebook?

Have you seen the viral videos that he’s posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group the other day (regrettably) . It seems like his videos are popping up all over the place this weekend. This guy has over 1.3 million Facebook fans! He’s absolutely crushing it. https://www.facebook.com/JamesEllisFitness […]

How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

Facebook: I Can’t Quit You

And it’s not for lack of trying. In Episode 8 of SteamFeed TV, our panel discussed Facebook’s psychological experiments on its users. Whether you believe that it was Facebook merely collecting useful data for better advertisements, giving Facebook data to sell to anti-depressant manufactures, or some super-secret clandestine government program, the fact is, Facebook is […]

An Inside Look at the Facebook Pages Manager App Redesign

Do you use Facebook’s Pages Manager App on your smartphone? If you do, you may have noticed that the Facebook team recently did a complete redesign of the app. The new design is available for iOS and Android users and is sleek and easy to navigate. While we’re very excited about the new design (it was much needed!) we’re […]

An Easy Way to See What Is and Isn’t Working For Your Facebook Page

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring […]

25 Pieces of Advice You Need to Build an Awesome Facebook Page

During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised. After all, as Scott Ayres over at Post Planner noted in a recent post, “Facebook was created […]

Design and CSR based Initiatives by Big Brands

Every company would like to be like Apple. Not just because those giant revenues and profit margins would satisfy any shareholder but because the company has produced the right results in the right way: by using design to charge a premium for beautiful products. That focus on design has led to an entirely new way […]

Everything You Need to Know About Facebook’s New Page Design

We’ve been hearing the rumors about Facebook’s new Pages design for several months now (and we’ve seen a few Pages that were switched over many weeks ago). As of Friday, May 23, 2014, Facebook has started prompting businesses to make the switch because they plan on changing all Pages over on June 5. According to Facebook, the new […]

Facebook Gone Wrong: 5 Fails Brands Can Learn From

They say there’s a fine line between insanity and genius. You could say the same fine line exists between brilliance and failure on the colossal social network that is Facebook. Taking risks with posts on Facebook can sometimes help a brand take their social media presence to the next level. However, those same risks, if […]

How to Filter Out the Noise as a Community Manager

It has been well documented in the media how much social media can distract you from the things that matter. Going on Facebook, especially if you use it for business reasons (community management) or personal these days can be a test in seeing how confident and sure you are of your self.  After all, everyone […]

How Like-Gating Facebook Campaigns Can Hurt Your Business

Like-gating your campaigns — contests, newsletter sign-ups, etc. – can be helpful if you want to drive new Page Likes, but it’s not necessarily the best way to go. So before you lock your campaigns behind a Like-gate, here are a couple of things to consider. The first issue is that users may decide to unlike your […]

Big Brands Serve Similar Dishes On Facebook

For a restaurant chain, social media is an unforgiving place. The company might have a workforce that stretches to six figures but it only takes the poor service of one surly teenaged burger-flipper for a public complaint to be posted on Facebook for millions of people to see. Thousands of outlets staffed by hundreds of […]

Your Strategy Checklist: Is Your Social Media Outdated?

Staying up on trends and continually evolving a plan are essential to a successful social media marketing strategy. Therefore, it follows that an outdated social media strategy is an ineffective social media strategy. But what makes a social media strategy “outdated”? While there are plenty of things you shouldn’t make part of your social media […]

5 Easy Ways to Make Your Facebook Fans Want to See Your Content

5-contentI recently re-read an interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business. As the CEO of a software company that makes apps to use on Facebook … Read more

For Fortune 500 Retailers Selected Product Posts Win Engagement

Harley Davidson has it easy. The motorbike company is known for producing a single product. That product is photogenic so it’s not surprising that the company’s Facebook page looks like a photo album of beautiful motorbikes. A Photo of the Day shows a rare model every 24 hours. In between those posts are pictures of […]

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