Google wants to trust you. It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible. Search is its bread and butter. So it created Google Plus, its “identity” engine. In this article, […]
This article is a continuation of the one I wrote last Fall for SteamFeed about the relationship between Semantic Search, Google Plus and SEO: Why You Should Care About Google+, SEO and Semantic Search. Since then, I’ve had the opportunity to speak with David Amerland, author of Google Semantic Search, several times, most recently as guest on my weekly Google Plus Lunch […]
Can you really choose to ignore Google Plus this year? In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex. If you’re a regular SteamFeed reader you’ve seen many persuasive articles on the benefits of including Google Plus in your marketing […]
Social media. An opportunity to elevate a conversation, foster community and challenge the status quo. It is also a place for heated debate as was the case yesterday. Mike Allton, a social media and Internet marketing consultant and Google Plus evangelist, shared an article that instantly ignited a heated discussion between the Google Plus community […]
The post Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy appeared first on Rebekah Radice.
Recently I wrote “How Google Plus Profiles and Pages Gain Search Authority” for Search Engine Land. In that article I explained that Google+ pages and profiles have Google PageRank, which means that Google evaluates them for authority in ways similar to how it does “regular” web pages. I went on to show how that authority […]
Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]
News releases are distributed in a variety of ways:
One-to-one media relations from public relations professionals to media
A distribution via a media list developed via Cision, Vocus or other media databases
An online only news release distribution service e.g. PR Web
A traditional wire like PR Newswire, BusinessWire or Marketwired which also blend and distribute with online outlets
There are resellers of these services that may have a limited distribution or fewer bells and whistles. What’s often a feature for companies watching the bottom line of out-of-pocket expenses is price. Resellers come in less than the primary suppliers; which features are sacrificed for price? It’s hard to know.
Hire Jayme for blended marketing campaigns, to seamlessly integrate with a marketing team, or to execute strategy with hybrid public relations expertise.
Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you […]
Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns. However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on […]