Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]
News releases are distributed in a variety of ways:
One-to-one media relations from public relations professionals to media
A distribution via a media list developed via Cision, Vocus or other media databases
An online only news release distribution service e.g. PR Web
A traditional wire like PR Newswire, BusinessWire or Marketwired which also blend and distribute with online outlets
There are resellers of these services that may have a limited distribution or fewer bells and whistles. What’s often a feature for companies watching the bottom line of out-of-pocket expenses is price. Resellers come in less than the primary suppliers; which features are sacrificed for price? It’s hard to know.
Hire Jayme for blended marketing campaigns, to seamlessly integrate with a marketing team, or to execute strategy with hybrid public relations expertise.
Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you […]
Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns. However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on […]
The “+” in Google Plus is you. You’re the ignition key that turns on the billion horse Hummingbird-powered search and identity engine. Fuelled by content, Google Plus puts you in the driver seat. But unless you fill the tank and learn to drive, you’ll be driving up and down your driveway. Hummingbird Power: Power isn’t only defined by strength. […]
Do you need to create more blog content? Content that your target audience is craving? Don’t reinvent the wheel! Repurpose what you already have. I recently joined Kelly Mitchell, Founder/Producer of Agent Caffeine, on her live weekly broadcast focused on marketing, social media, and entrepreneurship. This was their first Google Plus hangout and an exciting […]
So you want to harness the power of social media messages. You want to influence social shares, sentiments, and comments. You want to transform followers into brand ambassadors. But you don’t know where to start – or maybe, your content marketing efforts are just not working. Whatever the case may be, it’s time to take [...]
Google Places is one of my favourite tools in the Google portfolio. It’s powerful for local searches which is good for us business bloggers. What is Google Places? It’s a platform that lets businesses interact directly with their customers online. It’s also a wonderful tool for attracting new customers and (allegedly) helps you […]
Pssst… Wanna read more on this? Try these posts:
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One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share across one or two social networks and call it a day. You […]