4 New Social Media Ads You Should Try In 2015

According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and […]

Local Optimization – Do You Have A Google+ Business Page?

If you don’t yet have a presence on Google+, I recommend that you grab our business page URL on Google for 2015.  If you are thinking this is just another social media dashboard you will have to fit into your budget, don’t worry. I am just asking you to set up your account and save […]

What is the HOA Showcase App and How Does it Work

The case for using Google+ Hangouts On Air (HOAs) just keeps getting better. A HOA is a free broadcasting/webinar platform that is connected to the world’s number one search engine. They are simultaneously recorded and uploaded to the world’s number two search engine – YouTube. With the addition of the Showcase App, your audience can […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

Helpouts by Google: Ready to Helpout in a Hangout?

On the phone C.J. Hayden, author of the bestselling book Get Clients Now! and a mentor of mine, asked if I had done a Google Helpout.  I responded with “hangout” thinking I might have heard her incorrectly.  I didn’t. I’ve done hundreds of Hangouts.  In fact, my sons (who are in college) and I jump […]

The ROI of Google Plus Relationships

  Contrary to the rumours and speculations arising from the departure of Google Plus visionary Vic Gundotra, Google Plus is very much alive. There will be changes, as there are on every social media platform. But G+ is the social nerve centre of Google. It’s their identity engine, social layer and social destination platform.  All the reasons […]

SteamFeed TV – Google, US Airways #Fail , Twitter Redesign

SteamFeed TV – Episode 3 Google – Google decided to sell their Google Glass for one day only. The creator of Google+ Vic Gundotra said farewell to the company. US Airways #Fail – This past week the social media manager for US Airways tweeted out a distasteful image on accident. US Airways didn’t fire that employee. […]

Come Over to the Plus Side: Google+ and its SEO Benefits

SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most useful content available. There are a number of reasons why content marketers should be utilizing […]

Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic. Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on Google […]

Google Glass: Is Your Privacy In Jeopardy?

For today only Google is expanding its Google Glass Explorers program by offering the controversial wearable device to the public for $1500 (price includes a free set of frames or shades: $150-$250), which will most likely grow the program significantly. Which also means there is going to be a lot more people wearing Google Glass […]

How to Schedule a Google Plus Hangout On Air Event

I recently wrote an article entitled, How and Why to Schedule Hangouts On Air Using Google+ Events. Now you may think I’m getting senile and repeating myself. Though the verdict may still be out on the former, I’m definitely not repeating myself. That last article was a guide for creating a HOA using the G+ […]

Smart Google+ Strategies to Grow Your Online Community

It’s no secret. Google Plus is a powerful online tool. From search engine optimization, to social signals and semantic search, Google Plus is a veritable wonderland of opportunity for savvy business professionals. However, while you might be aware of Google Plus, adding it to an integrated social media marketing campaign is another story. New is […]

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SteamFeed TV Is Coming March 27th!

I am excited to announce that SFTV (SteamFeed TV) will be making its debut on March 27 at 8:30 PM EST. The show will air live via Google Hangouts On Air every other Thursday. The concept will be a bit different from SteamFeed.com and SteamFeed Radio in that while the blog offers best tips, how-to’s, and […]

Tips for Hosting and Attending Google Plus Hangouts

With so many Google+ features to choose from, it can be hard to navigate the complex platform. Here are our tips to get the most out of Google+’s best feature, Google Hangouts.

How to Build Trust on Google Plus

Google wants to trust you. It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible.  Search is its bread and butter. So it created Google Plus, its “identity” engine. In this article, […]

How Semantic Search Changes The Way You do Business

  This article is a continuation of the one I wrote last Fall for SteamFeed about the relationship between Semantic Search, Google Plus and SEO: Why You Should Care About Google+, SEO and Semantic Search. Since then, I’ve had the opportunity to speak with David Amerland, author of Google Semantic Search, several times, most recently as guest on my weekly Google Plus Lunch […]

Are You Pumping Up Your Google Plus Strategy in 2014?

Can you really choose to ignore Google Plus this year? In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex. If you’re a regular SteamFeed reader you’ve seen many persuasive articles on the benefits of including Google Plus in your marketing […]

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Social media. An opportunity to elevate a conversation, foster community and challenge the status quo. It is also a place for heated debate as was the case yesterday. Mike Allton, a social media and Internet marketing consultant and Google Plus evangelist, shared an article that instantly ignited a heated discussion between the Google Plus community […]

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Google Plus Post Search Ranking: Authority Matters

Recently I wrote “How Google Plus Profiles and Pages Gain Search Authority” for Search Engine Land. In that article I explained that Google+ pages and profiles have Google PageRank, which means that Google evaluates them for authority in ways similar to how it does “regular” web pages. I went on to show how that authority […]

How and Why to Schedule Hangouts On Air Using Google+ Events

Google Plus Hangouts on Air: Your own TV talk show Do you give good face? It doesn’t have to be pretty or handsome, it just needs to be yours. TV personalities generate loyal fans because people see them regularly. Their faces become as familiar as their own family’s. They trust them. A follower will understand […]