Let’s assume you want to be the number one wrestling blogger in the world. Or, you want to attract more clients to your marketing firm. Or land a new fancy job in public relations. Whatever you’d like to accomplish, you need to accompany it by a shiny, polished and irresistible personal brand. After you’ve done [...]
What better time to take stock of your major social networks and do a little spring cleaning. While we should be doing this at least monthly, having a tight clean social network account generally ends up in the trunk for most. This is really good time to flush out your Social Networks. You want to [...]
…If you have a “Local Business or Place”. If you’re a local business, you want to be found and do business within a 3 to 5 mile (4 to 8 km) radius of your street address. 43% of Google search queries are local. 74% of these local searches are conducted on mobile devices. (reviewtrackers.com ) What [...]
When I managed a company instead of managing myself, I was a “systems” guy. I prided myself in creating order from chaos. Since I worked in the performing arts and foodservice industries, I was never without a challenge. It was a Sisyphean task, but isn’t that what managers do? One of the biggest boulders I rolled up the [...]
There are two trends building momentum as we roll further into 2013. The first is that Google+ is HOT. This “ghost town” is now a bustling metropolis with communities and hangouts on every block. Even my stauch Facebook friends are showing up regularly. The second is that Social Business buzz is getting louder. Businesses are starting to grasp [...]
I know, it’s not called Facebook+, but how could I resist? Zuckerberg christened it Graph Search and chances are you don’t have access to it yet as it will be in beta and will be rolled out slowly over a period of months – kind of like Google+ was. (You can join the waiting list [...]
“Google Claus” has left a bagful of presents under the tree last Christmas.
(You can see all the goodies at GPlusResource.com)
Android users especially, must have been very good boys and girls.
But Google saved the best for the new year when businesses get….
1. To interact with profile pages regardless if they’ve been circled by them.
2. To advertise their Pages via AdWords Express on sites outside of Google+.
3. To measure social interaction on their pages
Google gave us a big group hug when they pulled Google+ Communities out of Santa’s sack this month.
With the roll out of Google+ Communities, Google’s given us places where we can go to discuss, share and discover more about the things we’re passionate about.
Google+ Circles now becomes the place where we go to engage more serendipitously.
(To learn how to manage Circles and Communities, check out John Blossom’s post: Balancing Act: When to use Circles Versus Communities?)
The meta description and keywords are in place. The tags and featured image are all set. You’ve completed your post and hit publish. You’re all done, right? Wrong. You’ve spent the time to research and write a post, but you’re not going to promote? Without promotion, your post will inevitably be stuck in mud. Too many people make this mistake. You can see it in the number of shares, or lack thereof. After publishing, it’s time for the icing. It’s time to promote your post.
Don’t be shy. Use these promotion methods to get the traffic you deserve. Be the first one to share your post to each social network. This is perfectly acceptable as long as it’s a small percentage of your overall messaging output. Make sure your share buttons are prominent and relative. Make it easy for your readers to share with their audience.