The (Not So) Serious Business Of LinkedIn

Is Humor Appropriate for LinkedIn Profiles?  You Bet your Whoopie Cushion it is! In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it’s a signature color like Coca-Cola’s red or Tiffany’s blue, or a phrase that seeks its way into pop culture, […]

LinkedIn: Creating A Profile That Attracts Prospects

Its important to remember that your profile is your online branding, so you need to make sure that your profile has cohesive branding to your website and other social presences. Make sure you are using the right logo and make sure that your employees are using the right logo. You might want to create some standardized […]

5 Tips To Rock Your Content Strategy With LinkedIn Showcase Pages

This past November, LinkedIn introduced Showcase Pages, a new feature designed to help businesses  better market their brand(s),  products, services,  verticals, and more. On its blog, LinkedIn explained that this new feature would provide businesses the opportunity to “spotlight” specific parts of their company, not just the organization as a whole. This is meant to ensure […]

6 LinkedIn Strategies to Prepare for Events, Meetings and Conferences

I was talking to a prospective (and somewhat curmudgeonly) client the other day.  He was huffing about this “Damn social media stuff” and how real business was still done the old fashioned way.  Through referrals and face to face.  I’m sure he expected me to huff into denial and/or hang up on him.  But after […]

4 Easy Steps to Staying Top Of Mind With Top Prospects on LinkedIn!

Using LinkedIn’s New Article Search for TOMA Influencer Content Search LinkedIn recently released its new Article Search option (You can read more about it here: LinkedIn Article Search) This allows you to search through Articles In Pulse (https://www.linkedin.com/today/) by keyword, by author and by the month it was posted. A New Signal? While this new […]

Steps To Get Noticed On LinkedIn By Recruiters

LinkedIn again. I love this tool and what it can do for an account holder. I have used it to receive requests to quote jobs, for candidates looking for work, make connections to business people with whom I can do business with or refer business to. Did you know that is just as powerful for […]

Creating LinkedIn Showcase Pages

A couple of weeks ago LinkedIn released its new Showcase Pages. Like subgroups in your groups – your Company Page can now have “sub pages” called  now have sub pages. This is a great idea for companies that want to really focus on a specific product or service or that have many sub-brands.  For example, I […]

Startups Should Hire PR Early

During the earliest stages of a startup, there are many discussions and decisions about how a business will launch and with which bells and whistles to go to market. Marketing needs to be involved in these earliest stages; does public relations?
The very lawyerly answer is, it depends.
When you work with a hybrid public relations professional who brings 30 years of experience to a team, then public relations influences a startup’s business strategy. There is even counsel delivered by public relations that can influence business model. This expertise comes from years of innate knowledge acquired from representing clients across industries.
A public relations professional is a startup’s single-most critical member of the team, especially during pre-launch.
Why?

Author information

Jayme Soulati

Jayme Soulati is a hybrid PR professional offering digital, content and social media marketing with core public relations and message mapping. As president of Soulati Media, Inc, she is an award-winning professional blogger and author of Writing with Verve on the Blogging Journey. She writes for Steamfeed, Chief Marketer, 12Most and elsewhere. Invite her to speak at industry events or write for your blog. Connect with her on all social media channels.
Hire Jayme for blended marketing campaigns, to seamlessly integrate with a marketing team, or to execute strategy with hybrid public relations expertise.

How to Be More Valuable to Your LinkedIn Network

Linda Dessau is the author of Write Your Way to More Clients Online. She is a business blogging expert, writer and editor, and the founder of Content Mastery Guide.

LinkedIn Tips for Women!

One of my passions is on how women are using social media: what they should and should not being doing; how their innate skills make them amazing users, curators, and creators of social media content; and how some common traits of many women might be holding them back.  In fact I wrote a chapter in […]

B-to-B Firms Need Content Marketing

You’re a business-to-business firm; perhaps a mid-sized business with no marketing team. You know you need marketing; however, beyond setting up a basic one-dimensional website you’re unsure what comes next.
Sound familiar?
It should and does, most likely. There are many organizations, firms, companies and business units scrambling to piece blended marketing together in order to communicate and sell to business audiences.
While there’s research everywhere saying B-to-B marketing is blending and blurring with B-to-C marketing, there are still firms that will never market to mass audiences of consumers. There are still businesses that will remain steadfast with its services offering and sell to other businesses and never to consumers.
It’s this type of business, often with an entrepreneurial approach I’m thinking about in this article today.
In order to elevate the firm’s brand and earn exposure, there are a variety of program elements to recommend. There’s one approach, however, that is the strongest recommendation and that’s content marketing.

Author information

Jayme Soulati

Jayme Soulati is a hybrid PR professional offering digital, content and social media marketing with core public relations and message mapping. As president of Soulati Media, Inc, she is an award-winning professional blogger and author of Writing with Verve on the Blogging Journey. She writes for Steamfeed, Chief Marketer, 12Most and elsewhere. Invite her to speak at industry events or write for your blog. Connect with her on all social media channels.
Hire Jayme for blended marketing campaigns, to seamlessly integrate with a marketing team, or to execute strategy with hybrid public relations expertise.

10 Tips to Boost LinkedIn Productivity

I joined LinkedIn in February 2007. I’ve seen a lot over the years. I continue to witness people doing things the wrong way. Follow my advice and you will be successful. 1. Update your profile. This is most important. If I search for your name on Google, your profile link will appear in the top […]

Should You Be Using LinkedIn’s Targeted Updates?

Should you invest in Targeted Updates?  It really depends on what you want them for.  Will they drive people to click on your latest offer ad style?  Meh- probably not.  Will they drive people to click on your free eBook or webinar?  Maybe, maybe not.  Will they make you (or your company) more visible.  Yes.  […]

Social Media: Marketing Super Juice for Your Personal Brand

Oreo, McDonalds, Ford and Starbucks. All brands that have built a loyal and passionate legion of raving fans. How did they do it? While product and innovation were key ingredients to their success, they also learned how to leverage social media to extend brand reach and supercharge their marketing efforts. So how can use the […]

The post Social Media: Marketing Super Juice for Your Personal Brand appeared first on Rebekah Radice.

Entertain A Recruiter: 5 Ways To Spice Up Your LinkedIn Profile

Recruiters are an occupational group of people that need to go through a large amount of written material every day. They often get overwhelmed by long, rambling, and probably not that inspiring resumes. Here’s one simple rule on how to impress on a recruiter as well as standing out from the crowd: Don’t bore them, […]

LinkedIn For Lawyers – Things You Must Know…

LinkedIn for Lawyers – Things you must know… There are almost 250 Million LinkedIn Members (www.blog.linkedin.com) 104+ Million of those members are in the US (https://www.linkedin.com/ads) Almost 700,000 of those members are lawyers or work in the legal industry  (https://www.linkedin.com/ads) 9 out of 10 executives are on LinkedIn AAND use if often, many using it […]

You Don’t Have To Be A LION To Win With LinkedIn

One of the first online social networks I ever joined was LinkedIn. Even in those days when the network for professionals was a collection of resumés, I treated LinkedIn as a collection of professional contacts I knew and could recommend. You could call me up and I could tell you something about the person in my […]

Making the Best of LinkedIn Endorsements

LinkedIn Endorsement Onslaught! Are you still waking each morning with an inbox full of LinkedIn Endorsement notifications? And then you find more people endorsing you on your profile page?  And then there they are on another member’s profile?  LinkedIn Endorsements were a great idea – but the roll-out and execution has been abysmal! Nonetheless- they […]