How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

Is Your Brand Missing Out on Pinterest’s Secret Boards?

Brands love Pinterest for the social network’s ability to drive sales, but did you know that the platform is also an effective tool for collaborating and planning behind-the-scenes? Pinterest’s secret boards are a relatively new feature that allows users to create private boards where only select people can view and collaborate. For brands, these top-secret […]

Pinterest For Corporate Communications

Businesses have finally figured out the strategy for Fa […]

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8 Creative Pinteresting Techniques

Pinterest is useful for so many things – it’s a consumer & dreamer’s paradise. By knowing how to navigate, you can create a foundation of followers. Here are 8 ways to utilize it.

5 Ways to Use Pinterest for Your Business

So far, many entrepreneurs have come to realize and appreciate the importance of social media marketing. Facebook, Twitter, and LinkedIn get lots of the press, but platforms like Pinterest have their unique features and advantages as well. And the response to Pinterest has been great: millions of users use the boards to pin unique aspects […]

How to Use Pinterest to Market Your Local Business

As Pinterest continues to take the social media world by storm, learning how to incorporate this virtual pinboard into your local business is a must. Not only is it an excellent way to boost awareness about your local business, but it can also help establish your business as one committed to the health, growth and […]

How to Instantly Revive Old Blog Content

One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share across one or two social networks and call it a day. You […]

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20 Top Social Media iPhone Apps

One thing I love about social media is that I can use it whenever and wherever I want. Whether I’m in the car, on the treadmill or out at lunch, I can always easily manage all of my accounts straight from my smartphone. There are quite a few useful apps in the App Store, here […]

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5 Pinterest Tools to Ignite and Inspire Your Pinning Efforts

Pinterest, a unique magazine-style virtual pinboard allows businesses to connect with consumers eager to consume, share, and engage through the power of images. With consumers spending an average of fifteen minutes per visit, and 80 percent of pins being repins, Pinterest users are a highly engaged group your business cannot afford to miss. The five […]

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What Every Blogger Needs to Know About Pinterest Rich Pins

Are you a blogger actively pinning your content to Pinterest? Then you will be excited to learn about Pinterest’s most recent addition for bloggers, article rich pins. What exactly are rich pins and how do they impact you and your content? These new pins are similar to the recipe, movie and product pins you might […]

5 Quick and Easy Ways to Boost Your Business with Pinterest

As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task. Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all […]

Kicking Facebook to the Curb: Why Pinterest is Good for Business

Did you know: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase? Compare that to only 40% of visitors to Facebook. Those are compelling numbers and only one reason in many why Pinterest is good for business. Why Use Pinterest as a Marketing Tool? In data compiled […]

10 Pinterest Users to Follow for Instant Inspiration

If you spend time promoting your business, product or service on Pinterest, establishing valuable connections is critical. With a highly-targeted audience, Pinterest makes it easy to find and connect with influencers within your niche. Whether you market houseware or underwear, there is someone pinning and sharing the same unique content that you are. So how […]

10 Pinterest Mavens Every Marketer Should Follow

If you spend time marketing your business, making connections with quality Pinterest users is an excellent way to create synergistic relationships and a network of perfectly curated content. I follow business professionals who have developed an original style, have something unique to share, and pin content that I know will be of interest to my […]

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Using Pinterest for Market Research

When you launch a new product, Pinterest can offer you instant and valuable insight. With each Pin you can learn which images and descriptions have the greatest impact. You can use this valuable insight to shape your next campaign. product development, co-branded contests, and for influential consumer outreach. Here are some things to look for […]

4 Pinterest Business Fails and How to Turn Them into WINS

Pinterest is one of the best social media tools available to marketers, allowing businesses to showcase visually appealing images of products and services in a creative and fun environment. Unfortunately for many marketers, the platform still remains shrouded in mystery. Many simple mistakes are made as the site is misunderstood and totally underestimated. Tap into […]

5 Ways to Use Pinterest to Attract and Engage Consumers

Love it or hate it, Pinterest is here to stay. Since its inception, I have listened to business owners and marketers alike challenge the validity of this social site. Whether it is their inability to create a marketing strategy around Pinterest or simply a lack of time in implementing a new social strategy, the push […]