One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]
About 50 percent of my week is spent on Twitter (This falls under my job description. Seriously.) Both personally and professionally, I’m drawn to the openness of the network and the ability to find and connect with people from all over the world. I spend my Twitter time browsing my feed for current events or […]
* My article this month was written by Marni Mandell, Head of Business Development @Roojoom and the person that keeps me sane in the mad startups world. You can connect with her on twitter @marnimand.* If you’re anything like me, then you came to the world of social media later in life. And by later in […]
Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]
We’ve compiled the do’s and don’ts, the wrongs and rights, the must-know tips for your Twitter marketing strategy. No notes needed; here is your cheat sheet.