How To Target Your Social Media Ads Effectively

One of the amazing perks to social advertising is being able to target the exact person or group you want to reach. To get the most bang for your buck and to be successful with your social advertising, you have to target a specific audience. Businesses are often clueless about this part of the social […]

The 5 Biggest Twitter Mistakes You Are Making Today

About 50 percent of my week is spent on Twitter (This falls under my job description. Seriously.) Both personally and professionally, I’m drawn to the openness of the network and the ability to find and connect with people from all over the world. I spend my Twitter time browsing my feed for current events or […]

How To Use Twitter To Boost Your Business Development And Sales

* My article this month was written by Marni Mandell, Head of Business Development @Roojoom and the person that keeps me sane in the mad startups world. You can connect with her on twitter @marnimand.* If you’re anything like me, then you came to the world of social media later in life. And by later in […]

10 Tips For A Successful Social Advertising Campaign

Many a small thing has been made large by the right kind of advertising. Mark Twain As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans. Fortunately, businesses have the option to advertise on […]

You Do What With Your Twitter?! A Guide to Making Great Tweets

I’m in business development for Atomic Reach. And, we’re active in speaking directly to our audience when it comes to providing value to their experience with our product. Several weeks ago, I’d been given the task to listen socially in order to connect with existing clients, spread our message and grow our audience. Other than […]

SteamFeed TV (Ep.10): SWA Tweet Debacle, Yahoo Dead?, App to Lose Weight

SteamFeed TV Episode 10 (30 mins): Gerry: “Yahoo’s search has dipped below 10%. Are they still relevant?” Jeff: “They have a great Fantasy Football League program” Greg: “… and NCAA bracket!” SteamFeed TV – Every other Thursday at 8:30 PM EST Subscribe to our YouTube channel, follow us on Google+, or Twitter so that you […]

Six Steps to Master Twitter Chats

Twitter chats are a great opportunity to discuss trending topics, obtain new insights and ideas, and connect with others in the social media industry (an invaluable resource for your job, career and sanity). By the same token, they can be intimidating for new participants. As part of my work at Sprout Social, I’ve participated in […]

How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don’t pull audience interest like they once did. It seems that the revolution of […]

3 Awesome Twitter Marketing Tips For Your Business

Without a doubt, Twitter has become one of the most valuable marketing tools available to business owners and operators. But knowing precisely how to best use this channel may not be as widely known. Recently, Russ Laraway, head of SMB at Twitter, spoke with Inc. Magazine to highlight some of the most important guidelines and best […]

Your Strategy Checklist: Is Your Social Media Outdated?

Staying up on trends and continually evolving a plan are essential to a successful social media marketing strategy. Therefore, it follows that an outdated social media strategy is an ineffective social media strategy. But what makes a social media strategy “outdated”? While there are plenty of things you shouldn’t make part of your social media […]

How to Optimize Your Twitter Page Based on the New Design

Twitter’s new look is finally rolling out to everyone. Don’t you think it looks a lot like Facebook? Do you like it? It’s cleaner, and we like the fact that the filtering options are all together, right under the humungous new header image. And we like that even though Twitter’s look has changed, the way it works hasn’t […]

SteamFeed TV – Google, US Airways #Fail , Twitter Redesign

SteamFeed TV – Episode 3 Google – Google decided to sell their Google Glass for one day only. The creator of Google+ Vic Gundotra said farewell to the company. US Airways #Fail – This past week the social media manager for US Airways tweeted out a distasteful image on accident. US Airways didn’t fire that employee. […]

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know… If you’re not on Twitter, you’re thinking, “I’m not on Twitter, why should I care?” If you’re on Twitter, you might be thinking, “Oh, brother…Twitter too?” Google+ made some semi-recent layout changes, LinkedIn is changing the Services section of Company Pages, and Facebook […]

Say This 5 Times Fast: Your Twitter Marketing Cheat Sheet

We’ve compiled the do’s and don’ts, the wrongs and rights, the must-know tips for your Twitter marketing strategy. No notes needed; here is your cheat sheet.

SteamFeed TV – Tech vs Locals, Twitter Changes, Social Media and Our Schools

Last night’s episode of SteamFeed TV was our maiden voyage and we had a blast! Of course we had a few technical hiccups but what would episode 1 be without some bumps in the road. We’re already working hard to smooth them out before our second episode on Thursday April 10th (Join our daily email […]

These B2B Hashtags Keep Marketers From Drowning in the Twitter Stream

Let’s face it…many of us still think Twitter is the most confusing social media platform of them all. If you’re a regular Twitter user, then you have probably learned to maneuver through the platform’s idiosyncrasies. Think about it though: how intuitive is it to have conversations with people who may not even be using their […]

Your Tweet is Very Important to Us, Please Stay on the Line

Let’s say, you have a question you want to ask a brand and you choose to ask that question over Twitter. What is the most unwelcome response? Is it brand silence? Not to me. I think the worst response is obviously an automated response (American Airlines Will Respond To Every Tweet — No Matter How Offensive) that has […]

Three Dead Simple Tips To Building Meaningful Twitter Relationships

Relationships are everything. They are the backbone of business and are a key aspect of our own lives. Whether we like it or not, relationships have shaped us as individuals. Whether it’s the relationships we had with our parents or classmates as kids or the relationships we’ve developed with peers and colleagues throughout our careers […]

Twitter Tango: He Says, She Says…Who’s Right?

How many people are too many to follow on Twitter? Is it OK to automate your tweets or should you manually write each one? These are two of the most popular questions asked by both veterans and newbies. Maybe you want to know the answers too. This is a unique blog post for SteamFeed — […]