The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

What Happened When My Funded Startup Ran Out of Cash

The Rise In 2013, I was fortunate enough to start a tech accelerator in WI to bring to life a project for which I’d made tremendous sacrifices. Since September of 2011, I’d put the last of my savings into making WeMontage a reality and also ran up a bunch of debt. But it didn’t matter. […]

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. This article: Teaches you how to identify the seven most common cash flow problems Provides practical solutions that you can use now Helps you determine if […]

6 Free (or Cheap) Tools Every Startup Must Use

While all things ‘cheap’ maybe looked down upon in the past as poor quality, limited utility or even short-lived; in the technology world, cheap means efficient. And smart. And must-have. If cheap is so desirable, don’t even get me started on the upsides of free! Any startup worth its salt would be doing itself a […]

Fortifying Your Startup’s Online Reputation

Hindus and Buddhists the world over believe in a very fundamental principle that guides all their actions in life – Karma. What goes around comes around. Every action evokes an equivalent reaction from the Universe. The Cosmic Balance is maintained when people are rewarded for their good deeds and punished for the not-so-good ones. This […]

The Customer is NOT Always Right!

Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]

The 60-Second Pitch: My Journey To Get On Shark Tank

On May 15th, I took the journey from Appleton, WI to Columbus, OH for a chance of a lifetime – the opportunity to pitch my startup, WeMontage, for 60 seconds at an open call for the uber popular TV show, Shark Tank. “Opportunity” is the right word to use because after spending time and money to […]

How to Bootstrap Your Brand Name in 5 Steps

Over the years, I’ve met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn’t understand their target market, the tech industry, the company vibe — or worse, they really didn’t care. There’s no excuse for a half-ass brand, no reason to settle for something that […]

How To handle Your Friends and Family That Think You’re Crazy For Starting A Business

what is a value proposition
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..

The post How To handle Your Friends & Family That Think You’re Crazy For Starting A Business appeared first on Rule Your Realm.

Get Instant Audience Feedback with SpeakerZen

If you have ever attended a conference or workshop, you have probably seen one: That little form that the organizers want you to fill out to see what you thought of the presentation. Was the content good for you? Did you like the speaker? How was the coffee? More often than not, the form gets […]

What Are You Willing To Do For Your Startup?

Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000′s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to…

Marketing For Small Businesses: There Is Strength In Numbers

Marketing is often described as tough and challenging by small business owners. Small businesses are tasked with building and selling their business’ image to potential clients and are often doing it alone or with an extremely small team.  While knowing the logical benefits, small businesses fail to take advantage of strength in numbers. There is […]

Why We Love Business Purpose (And You Should Too!)

What is the real purpose of your business? I don’t mean what does your business do, I mean why do you do it? We all love to understand the purpose of a business. It’s actually much more important to us than products and services. Do you want to know why we love business purpose and […]

5 Top Tips to Market a New Product on a Minimum Budget

You’ve managed to develop an awesome product. Now what? Startup founders often think that their biggest challenge is to develop an amazing product that everyone wants. However, once they finish developing it, they learn: Just because their product solves a major problem doesn’t mean the rest of the world knows the problem exists. Even if […]

Brainstorming a Great Name for Your Startup

What’s in a name? Turns out, plenty. Creating a great name for your startup involves more than just dreaming up something unusual and staking your claim. I know it, because I’ve started plenty of small businesses. Some of the names have been great, but some were duds. Here are a few things I’ve learned about […]

How To Write a B-side Business Plan

If you’re old enough to have ever bought a vinyl record single, you may remember that they were usually cut with A-side and B-side versions of the same song. The A-side contained the version most likely to be a hit with radio stations and the general audience, while the B-side would play an alternate, more […]

How Does A Brand Build Loyalty? Appreciation

How does a brand build loyalty? And, then build loyalty that translates to inspired and passionate consumer responses?  It’s through people. Some time back, a U.S. Department of Labor annual labor statistics showed that one big reason that contributed to employees voluntarily leaving their current jobs was because they did not feel appreciated. While it […]

Brands: Trust is Hard to Gain and Easy to Lose

Can we trust your brand? Trust is more than just reputation and credibility. Your reputation is a reflection of your actions and achievements to-date. Trust is more about what we should expect from your business in the future. Credibility is only one attribute required to gain trust. Trust is hard to gain and easy to […]

Sales For Dummies: A Q&A With Corporate Pro Norka Jenkins

I often joke about sales being one of my professional weaknesses, and in the company of other marketers and entrepreneurs, I suspect that I’m not the only one who could stand to brush up on the art of closing a deal. What a shame it would be to refine our use of marketing strategies and […]

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