Top Tips for Marketing Your Startup (Part 1)

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Starting a new business is always fun and exciting. There are a lot of parts that go together to get that business off the ground, however one of the most important parts is your marketing. Marketing usually comes last and is often an afterthought, but this should come first. For some it does, but for many, it doesn’t. You have to have a plan of action to get your business … [Read more...]

Should Your Startup Look for Government Clients?

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It seems that few startup founders are interested in taking on small government projects. Many founders consider the government marketplace to be complicated and full of red tape. Clearly, it’s not the place for small and dynamic companies. In reality, this view is narrow-minded and not very accurate. The bottom line is that government agencies can be great clients. They … [Read more...]

Growth Talks #4: How to Create Buzz on a Low Budget

How to create buzz on a low budget

Danial Glickman is one of the most valued marketers I know. After leading the marketing at PowToon, he joined emaze as their CMO to change the industry of online presentations. Daniel also manages a marketing blog CMOs Confessions, where he writes tips and best practices from his own experience and interviews successful marketers (I had the pleasure of making an appearance … [Read more...]

Startup Legal Matters: First Things First!

Judges Gavel

In my experience, the last thing an entrepreneur wants to think about is dealing with lawyers. As a fellow entrepreneur, I understand that the primary focus is developing and advancing your business. It is essential to have the right administrative framework in place to accomplish this. Taking care of the "legal stuff" is a necessary part of that framework. This article touches … [Read more...]

How to Get Clients and Suppliers to Fund Your Startup

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Getting the money you need to launch a startup can be one of the most daunting tasks for any entrepreneur. You face rejection constantly. As a result, most entrepreneurs fail to get external financing. And in some cases, potential investors ridicule your idea. Looking for funding requires a thick skin. This article discusses how to use two less conventional sources of … [Read more...]

Should Your Startup Get International Clients?

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Most startups and small businesses often focus on growing the company with local or national clients. This strategy is effective, as it allows you to focus your efforts on a single market. However, a number of small and growing companies can benefit from getting international clients early on. Going international has a number of advantages. They include additional sales, the … [Read more...]

Is Your Business Struggling? How Do You Know When It’s Time to Quit?

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Being an entrepreneur is hard. Many people think passion, persistence, and perseverance alone are the keys to success; those things matter, along with having a product that solves a real problem for people, but what do you do when they are not enough and your business continues to struggle to the point you can't take the pain anymore? How do you know when it's time to … [Read more...]

11 Steps For Your Startup Online Marketing Plan

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For any business, marketing is an integral part. Without it, all the efforts related to the business are sure to fall flat. More so if you are a startup. It’s a difficult situation, as your target audience does not know you at all. And you need to reach out to them to spread the word about your business. The best way to do it is to use the marketing campaigns for that. If you … [Read more...]

The Startup Journey: My Lessons

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This time of year brings with it a lot of introspection; emotions are heightened and people become much more sensitized to their environment and the people that surround them. Everyday my newsfeed contains at least two posts about inspiration and motivation. In many ways it's helping me validate the road that I've chosen to take. As someone who decided to make the … [Read more...]