Over the years, I’ve met too many entrepreneurs who spent unnecessary cash on crappy company and product names. They hired ‘branding gurus’ who didn’t understand their target market, the tech industry, the company vibe — or worse, they really didn’t care. There’s no excuse for a half-ass brand, no reason to settle for something that […]
If you are anything like me, you have experienced the glossy eyed look from your friends as you talk about your business, as if you are insane to leaving a “secure real job”. Or how about the look of concern from family members as you declared you were quitting your job to become a full-time entrepreneur..
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If you have ever attended a conference or workshop, you have probably seen one: That little form that the organizers want you to fill out to see what you thought of the presentation. Was the content good for you? Did you like the speaker? How was the coffee? More often than not, the form gets […]
Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]
In the late 2000′s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to…
What is the real purpose of your business? I don’t mean what does your business do, I mean why do you do it? We all love to understand the purpose of a business. It’s actually much more important to us than products and services. Do you want to know why we love business purpose and […]
You’ve managed to develop an awesome product. Now what? Startup founders often think that their biggest challenge is to develop an amazing product that everyone wants. However, once they finish developing it, they learn: Just because their product solves a major problem doesn’t mean the rest of the world knows the problem exists. Even if […]
What’s in a name? Turns out, plenty. Creating a great name for your startup involves more than just dreaming up something unusual and staking your claim. I know it, because I’ve started plenty of small businesses. Some of the names have been great, but some were duds. Here are a few things I’ve learned about […]
If you’re old enough to have ever bought a vinyl record single, you may remember that they were usually cut with A-side and B-side versions of the same song. The A-side contained the version most likely to be a hit with radio stations and the general audience, while the B-side would play an alternate, more […]