9 Business Communication Areas and Why Startups Should Pay Attention to Them

small business communication

So, you're launching a business. Congratulations on taking the plunge! You've no doubt been inundated with more "big decisions" than you ever thought possible. But, before you think you have every piece in place, let me add another consideration for your startup puzzle: business communication. Business communication is VITAL to your startup plan – it defines your business … [Read more...]

Startup Legal Matters: Protecting Your Public Face

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Last month, I addressed some key legal fundamentals that entrepreneurs should think about when launching a new business venture. This month, I discuss important steps to protect your business’ “public face” from a legal perspective. Specific topic include: The importance of customer agreements Having contract terms that “fit” Enforceability of click-through … [Read more...]

Can A Line Of Credit Help Your Startup?

line of credit startup

If you are like most startup founders, sooner or later you will try to get a business line of credit. Business owners see them as an ideal option for their companies. Lines of credit are flexible and inexpensive. What is not to like, right? Lines of credit are one of the most misunderstood financing tools. Few business owners really understand what it takes to get one – and … [Read more...]

Top Tips for Marketing Your Startup (Part 1)

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Starting a new business is always fun and exciting. There are a lot of parts that go together to get that business off the ground, however one of the most important parts is your marketing. Marketing usually comes last and is often an afterthought, but this should come first. For some it does, but for many, it doesn’t. You have to have a plan of action to get your business … [Read more...]

Should Your Startup Look for Government Clients?

Business graphs and charts

It seems that few startup founders are interested in taking on small government projects. Many founders consider the government marketplace to be complicated and full of red tape. Clearly, it’s not the place for small and dynamic companies. In reality, this view is narrow-minded and not very accurate. The bottom line is that government agencies can be great clients. They … [Read more...]

Growth Talks #4: How to Create Buzz on a Low Budget

How to create buzz on a low budget

Daniel Glickman is one of the most valued marketers I know. After leading the marketing at PowToon, he joined emaze as their CMO to change the industry of online presentations. Daniel also manages a marketing blog CMOs Confessions, where he writes tips and best practices from his own experience and interviews successful marketers (I had the pleasure of making an appearance … [Read more...]

Startup Legal Matters: First Things First!

Judges Gavel

In my experience, the last thing an entrepreneur wants to think about is dealing with lawyers. As a fellow entrepreneur, I understand that the primary focus is developing and advancing your business. It is essential to have the right administrative framework in place to accomplish this. Taking care of the "legal stuff" is a necessary part of that framework. This article touches … [Read more...]

How to Get Clients and Suppliers to Fund Your Startup

supplier credit - client financing

Getting the money you need to launch a startup can be one of the most daunting tasks for any entrepreneur. You face rejection constantly. As a result, most entrepreneurs fail to get external financing. And in some cases, potential investors ridicule your idea. Looking for funding requires a thick skin. This article discusses how to use two less conventional sources of … [Read more...]

Should Your Startup Get International Clients?

think global concept on tablet computer

Most startups and small businesses often focus on growing the company with local or national clients. This strategy is effective, as it allows you to focus your efforts on a single market. However, a number of small and growing companies can benefit from getting international clients early on. Going international has a number of advantages. They include additional sales, the … [Read more...]