How Much Does It Cost to Start a Business?

How much money do you need to start a business? Of course, there is no easy answer. It depends. While the average cost for starting a business is $30,000, some businesses may require more money or less. Your startup costs will depend on many factors, including the type of business you want to start, whether you plan […]

The Right Way to Quit Your Job and Launch a Startup

  One of the most stressful parts of being an entrepreneur is quitting your job to work full-time in your startup. You are jumping into the precipice of the unknown, hoping for the best. This leap is one of the most important phases of the startup process. Many entrepreneurs don’t handle this phase well. They […]

What Happened When My Funded Startup Ran Out of Cash

The Rise In 2013, I was fortunate enough to start a tech accelerator in WI to bring to life a project for which I’d made tremendous sacrifices. Since September of 2011, I’d put the last of my savings into making WeMontage a reality and also ran up a bunch of debt. But it didn’t matter. […]

The Customer is NOT Always Right!

Everyone at some time or another has worked on the service side of the business – trying to manage the client’s expectations while, many times, acquiescing to their demands, just to make them happy. The service industry has always held the mantra that the Customer is always right even if they are wrong. This post seeks to […]

The 60-Second Pitch: My Journey To Get On Shark Tank

On May 15th, I took the journey from Appleton, WI to Columbus, OH for a chance of a lifetime – the opportunity to pitch my startup, WeMontage, for 60 seconds at an open call for the uber popular TV show, Shark Tank. “Opportunity” is the right word to use because after spending time and money to […]

What Are You Willing To Do For Your Startup?

Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000′s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to…

Marketing For Small Businesses: There Is Strength In Numbers

Marketing is often described as tough and challenging by small business owners. Small businesses are tasked with building and selling their business’ image to potential clients and are often doing it alone or with an extremely small team.  While knowing the logical benefits, small businesses fail to take advantage of strength in numbers. There is […]

Why We Love Business Purpose (And You Should Too!)

What is the real purpose of your business? I don’t mean what does your business do, I mean why do you do it? We all love to understand the purpose of a business. It’s actually much more important to us than products and services. Do you want to know why we love business purpose and […]

5 Top Tips to Market a New Product on a Minimum Budget

You’ve managed to develop an awesome product. Now what? Startup founders often think that their biggest challenge is to develop an amazing product that everyone wants. However, once they finish developing it, they learn: Just because their product solves a major problem doesn’t mean the rest of the world knows the problem exists. Even if […]

How Does A Brand Build Loyalty? Appreciation

How does a brand build loyalty? And, then build loyalty that translates to inspired and passionate consumer responses?  It’s through people. Some time back, a U.S. Department of Labor annual labor statistics showed that one big reason that contributed to employees voluntarily leaving their current jobs was because they did not feel appreciated. While it […]

Brands: Trust is Hard to Gain and Easy to Lose

Can we trust your brand? Trust is more than just reputation and credibility. Your reputation is a reflection of your actions and achievements to-date. Trust is more about what we should expect from your business in the future. Credibility is only one attribute required to gain trust. Trust is hard to gain and easy to […]

Sales For Dummies: A Q&A With Corporate Pro Norka Jenkins

I often joke about sales being one of my professional weaknesses, and in the company of other marketers and entrepreneurs, I suspect that I’m not the only one who could stand to brush up on the art of closing a deal. What a shame it would be to refine our use of marketing strategies and […]

4 Reasons Why You Would Link Your Facebook and Twitter Accounts

As a business owner, it probably falls on you to do most of the tasks required to keep the business running (keeping appointments, bookkeeping, sales, and so on). As such, you may be on the lookout for ways to simplify tasks, especially on social media, which requires proper strategies and can take up valuable time […]

Starting a Business While Working a Full Time Job

Most small businesses are started by individuals who work a regular job while launching their startup. Running a side business is a time honored tradition. Unfortunately, most entrepreneurs go around this the wrong way. This often creates problems at the office, jeopardizing the steady salary that your job brings. This short article will cover some [...]

The One Secret Every Successful Entrepreneur Knows (and you should too)

It’s never surprising when I hear the most successful online business professionals share that they not only invest in their business, but also themselves. I find that they all have similar traits. They are lifelong learners, committed to a constant state of growth, awareness and evolution. They have also tapped into one secret that many […]

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How to Make Sales with Social Media

Whether they’re saying it out loud or not, many business owners are asking the same questions about social media: How do I do this thing? How do I sell my stuff?  Is it worth my time? Welcome to the business side of social media: We’re all selling something and we’re all talking. Is anyone listening? […]

4 Takeaways From @TieConCanada

I found myself in Ottawa, Canada this past week for the inaugural conference of TieCon Canada. I am grateful to have spoken on a panel focused on social media tools for business success and share my experience and knowledge with technical and social media professionals in the Ottawa, Toronto, and Montreal area. Observing the conference, […]

9 Reasons Why Being an Entrepreneur ROCKS

It’s official. I’ve made the move out of corporate America to pursue a business of my own. While I wouldn’t trade the big brand experience, owning a business the previous 15 years of my life definitely left me with an itch I was due to scratch. So as of today, I am back where I […]

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Accelerate Your Next Startup Idea With @ElevatrApp (Interview)

I’m a big fan of interesting mobile apps. With something new coming out literally daily, I always comb notable sites like TechCrunch, VentureBeat, Fast Company and others to see what I can do to help enhance my life. As someone who also comes up with a multitude of ideas, I was no doubt excited when I […]