What Are You Willing To Do For Your Startup?

Congratulations on deciding to start your own business. Now, get ready to ride the most thrilling roller-coaster of your life — and then stay on it, through all the ups and downs, twists and turns. Even when you’re frantically looking for the exit. When I started my first business, I wasn’t naïve about the fact that I […]

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000′s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to…

Marketing For Small Businesses: There Is Strength In Numbers

Marketing is often described as tough and challenging by small business owners. Small businesses are tasked with building and selling their business’ image to potential clients and are often doing it alone or with an extremely small team.  While knowing the logical benefits, small businesses fail to take advantage of strength in numbers. There is […]

Why We Love Business Purpose (And You Should Too!)

What is the real purpose of your business? I don’t mean what does your business do, I mean why do you do it? We all love to understand the purpose of a business. It’s actually much more important to us than products and services. Do you want to know why we love business purpose and […]

5 Top Tips to Market a New Product on a Minimum Budget

You’ve managed to develop an awesome product. Now what? Startup founders often think that their biggest challenge is to develop an amazing product that everyone wants. However, once they finish developing it, they learn: Just because their product solves a major problem doesn’t mean the rest of the world knows the problem exists. Even if […]

How Does A Brand Build Loyalty? Appreciation

How does a brand build loyalty? And, then build loyalty that translates to inspired and passionate consumer responses?  It’s through people. Some time back, a U.S. Department of Labor annual labor statistics showed that one big reason that contributed to employees voluntarily leaving their current jobs was because they did not feel appreciated. While it […]

Brands: Trust is Hard to Gain and Easy to Lose

Can we trust your brand? Trust is more than just reputation and credibility. Your reputation is a reflection of your actions and achievements to-date. Trust is more about what we should expect from your business in the future. Credibility is only one attribute required to gain trust. Trust is hard to gain and easy to […]

Sales For Dummies: A Q&A With Corporate Pro Norka Jenkins

I often joke about sales being one of my professional weaknesses, and in the company of other marketers and entrepreneurs, I suspect that I’m not the only one who could stand to brush up on the art of closing a deal. What a shame it would be to refine our use of marketing strategies and […]

4 Reasons Why You Would Link Your Facebook and Twitter Accounts

As a business owner, it probably falls on you to do most of the tasks required to keep the business running (keeping appointments, bookkeeping, sales, and so on). As such, you may be on the lookout for ways to simplify tasks, especially on social media, which requires proper strategies and can take up valuable time […]

Starting a Business While Working a Full Time Job

Most small businesses are started by individuals who work a regular job while launching their startup. Running a side business is a time honored tradition. Unfortunately, most entrepreneurs go around this the wrong way. This often creates problems at the office, jeopardizing the steady salary that your job brings. This short article will cover some [...]