SEO Insider: Ranking Too High, Google’s Pigeon Update, and the New Foursquare

Good morning, afternoon, or evening depending where you are and when you’re reading this! Big week in search this week, so pull up a chair, grab a cup of coffee, glass of wine, or can of RedBull (my personal choice), settle in and catch up on all the latest from the world of Search Engines […]

SEO Insider: Dealing with Penguin, Twitter’s Impact on Search, and Link Building

Get out and enjoy your summer! No need to spend your days scouring the blogosphere to keep up on changes in the world of search – I’ve done it for you! Following are the best articles and most important updates related to search and SEO for the week of July 11th – 18th, 2014. Don’t […]

10 SEO Methods That Will Complement Your Conversion Rate Optimization (CRO) Efforts

(image: quickmeme.com) “Why are you doing this? Why? Isn’t the universe big enough for both of us? What is wrong with you people? We could work together. Why be enemies? Because we’re different? Is that why? Think of the things that we could do. Think how strong we would be… together. There is nothing that […]

SEO Insider: Organic Traffic, Online Reviews, and Yelp Influence

What important SEO updates and articles did you miss this week? No need to worry – I’ve read them all so you don’t have too :-) Don’t miss: Organic search accounts for more traffic than you think Watch out for Competitor Sabotage on Google Maps Online Reviews are as trusted as much as Personal Recommendations […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

This Week in Search (June 28th – July 4th, 2014)

Happy 4th of July Weekend SteamFeeders! Quite week in search news this week, but valuable SEO articles and insights from around the web to share with you! This week: Google Spokesperson Matt Cutts is Unplugging Spotlight on Local Optimization Bing Adds Twitter Feed to Search Results Google Spokesperson, Matt Cutts, is Unplugging Matts Cutts, the […]

How to Increase Advocacy and Forget about Awareness

A successful digital or content marketing strategy should, among other things, focus on brand advocacy. Brand advocacy leads to trust and consumer action while simple brand awareness can drift out of consumer consciousness by the time they’ve left your website. Are you a fan of influencer marketing,  content marketing,  blogger outreach,  or social media marketing? […]

Don’t Go Breaking My Heart: Social Media Tools I’ve Loved and Lost

  My interest in having access to the latest software and their associated capabilities probably began when I worked for a Microsoft partner. As such, I was responsible for managing our solution provider status with them, and I would receive the latest beta versions of software. In the early days of Twitter, the different apps […]

This Week in Search (June 21-27, 2014)

Welcome to the first edition of “This Week in Search” – a weekly recap of the big events, announcements, and articles from the world of Search Engines and Search Engine Optimization (SEO). This Week Google Removes Authorship Images from Search Results Google takes on GoDaddy and other Domain Resellers Google’s Knowledge Graph May Be Taking […]

SEO: Removing Your Penalty Isn’t Enough

There’s no shortage of blog posts on the internet that will tell you how to get your link penalty removed. And the truth is, it’s not usually even that hard to get a penalty removed. It takes a lot of time and resources, to be sure. But at the end of the day, it’s still just a mechanical […]

5 Attractive Article Structures to Increase Readership

As a regular guest author on a variety of niche sites – such as Venture Beat’s Games Beat to Social Media Examiner to Buzzfeed – I often have to quickly adjust my writing style to fit their tone. This is pretty customary for me now, but at first it was time consuming. I’d have to […]

SEO and Blogging

Blogging has taken hold of the internet. If you aren’t blogging at least a few times a year, then you run the risk of your company being drowned out in the constant barrage of information that is published every day. In this Article  You Will Learn: Why You Should Be Blogging How to Boost Your […]

Can Formulas Work in Digital Marketing?

My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook […]

Entefy: Changing The Way You Communicate

Situation: You are a busy entrepreneur. You spend your day texting, emailing, messaging, etc., sometimes on your personal cell, sometimes on you business one. You have an ever-growing number of apps and tools that you use to send and receive these bits of communication and it gets to be a bit of a pain to […]

32 Tools To Take The Headache Out Of Running Your Small Business

25.3% of small businesses make $10-$25k in revenue each year. That’s no small feat, but it’s also not much! It’s amazing how small businesses are able to stay open and afloat with tight budgets and little to no cash flow. If you’re like me, I run a very tight ship when it comes to finances. […]

7 Key Elements to Master Google Analytics

Here are the 7 significant features the tool to make you a Google Analytics rock star, no guitar smashing required!

The ROI of Google Plus Relationships

  Contrary to the rumours and speculations arising from the departure of Google Plus visionary Vic Gundotra, Google Plus is very much alive. There will be changes, as there are on every social media platform. But G+ is the social nerve centre of Google. It’s their identity engine, social layer and social destination platform.  All the reasons […]

How To Grow Your Traffic With Google

Last week Matt Cutts, head of webmaster spam at Google, answered the following question in his video series: How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, […]

Take Control Of Your Inbox With Mail Pilot [Product Review]

If you are anything like me, filtering through emails to find the most important ones and going back and reading the not-so important ones later is a real chore. It can be an endless struggle. I have setup different business and personal emails to help, but then I am still managing multiple email accounts. This […]

4 Actionable Tips to Better Find Backlink Prospects

Targeted link prospecting is finding linking sites that are relevant and useful to your website’s landing page or content. Those linking sites or link targets can possibly bring you referred visitors and potential customers that you can engage with. In … Continue reading