Your SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools

Don’t miss: HTTPS as a Search Signal Google’s 10 Biggest Search Milestones Local Search Update 25 Free SEO Tools Everything you need to know from the world of Search Engines and SEO for the week of August 17th – 23rd, 2014. Enjoy! Google’s Averaging More Than 2 Changes to Search PER DAY! Google’s constantly working […]

6 Free Marketing Guides You Should See This Week

Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter […]

Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s […]

Your SEO Insider: Penguin Update on the Way!

Don’t miss: Preparing for a Penguin update More on HTTPS – Google’s new Ranking Factor Local Pay Per Click Advertising? Identifying Quality Directory listings Everything you need to know from the world of Search Engines and SEO for the week of August 10th-16th, 2014. Enjoy! Organic Search Penguin Update Google’s Penguin algorithm update targeted poor […]

3 Reasons You Should To Stop Complaining About Facebook Messenger

I remember the day like it was yesterday. Facebook had just rolled out it’s News Feed as a part of its “facelift” in an effort to create more conversation, engagement, and reduction of social friction among its users. Users were livid and demanded action. Groups sprang up overnight with hundreds of thousands of users to […]

6 Free (or Cheap) Tools Every Startup Must Use

While all things ‘cheap’ maybe looked down upon in the past as poor quality, limited utility or even short-lived; in the technology world, cheap means efficient. And smart. And must-have. If cheap is so desirable, don’t even get me started on the upsides of free! Any startup worth its salt would be doing itself a […]

4 Ways To Collect Data Without Losing Customer Trust

Analytics are more powerful now than ever. With the tools available, companies can see not only who visited their website, but also where a user’s mouse traveled on the page and how he spent his time. More and more companies are discovering the power of analytics, but unfortunately, consumer wariness of data collection is at […]

How Images Can Affect Your SEO and Engagement

There was a time when the primary concern of bloggers was search engine optimization (SEO). Since then times have changed to an extent.  SEO is still a vital consideration, but it now shares the platform with another, equally important element: user engagement. Most SEO’s will tell you that a page with a bounce rate of […]

Your SEO Insider: The New Foursquare, Pigeon Update, and New Organic Ranking Signal

Howdy SteamFeeders! Time to find a quiet space, grab your favorite beverage and catch up on the latest news from the world of search engines and SEO. Local SEO Pigeon Droppings Google’s Local Pigeon update continued to warrant a steady stream of articles and commentary this week. Jessica does a good job of summarizing the […]

Your SEO Insider: Instant Google Verification, Pigeon, Penguin, and Panda

Good morning SteamFeeders! Time to get your SEO on. I’ve scoured the internet for the past week to put together this week’s Insider – the biggest announcements, best articles, and most helpful tips regarding search engines and SEO. Enjoy! Don’t miss: Google Instant Verification for Businesses Pigeon Updates Impact on Local Search Understanding Penguin Dealing […]

How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions. As we’re right in the middle of the year (can you believe we’re halfway done the year?!) […]

SEO Insider: Ranking Too High, Google’s Pigeon Update, and the New Foursquare

Good morning, afternoon, or evening depending where you are and when you’re reading this! Big week in search this week, so pull up a chair, grab a cup of coffee, glass of wine, or can of RedBull (my personal choice), settle in and catch up on all the latest from the world of Search Engines […]

SEO Insider: Dealing with Penguin, Twitter’s Impact on Search, and Link Building

Get out and enjoy your summer! No need to spend your days scouring the blogosphere to keep up on changes in the world of search – I’ve done it for you! Following are the best articles and most important updates related to search and SEO for the week of July 11th – 18th, 2014. Don’t […]

10 SEO Methods That Will Complement Your Conversion Rate Optimization (CRO) Efforts

(image: quickmeme.com) “Why are you doing this? Why? Isn’t the universe big enough for both of us? What is wrong with you people? We could work together. Why be enemies? Because we’re different? Is that why? Think of the things that we could do. Think how strong we would be… together. There is nothing that […]

SEO Insider: Organic Traffic, Online Reviews, and Yelp Influence

What important SEO updates and articles did you miss this week? No need to worry – I’ve read them all so you don’t have too :-) Don’t miss: Organic search accounts for more traffic than you think Watch out for Competitor Sabotage on Google Maps Online Reviews are as trusted as much as Personal Recommendations […]

Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was announced, I interviewed Mark Traphagen, recognized authority on Google Authorship, on my G+LunchBunch show. Mark addressed the advantages […]

This Week in Search (June 28th – July 4th, 2014)

Happy 4th of July Weekend SteamFeeders! Quite week in search news this week, but valuable SEO articles and insights from around the web to share with you! This week: Google Spokesperson Matt Cutts is Unplugging Spotlight on Local Optimization Bing Adds Twitter Feed to Search Results Google Spokesperson, Matt Cutts, is Unplugging Matts Cutts, the […]

How to Increase Advocacy and Forget about Awareness

A successful digital or content marketing strategy should, among other things, focus on brand advocacy. Brand advocacy leads to trust and consumer action while simple brand awareness can drift out of consumer consciousness by the time they’ve left your website. Are you a fan of influencer marketing,  content marketing,  blogger outreach,  or social media marketing? […]

Don’t Go Breaking My Heart: Social Media Tools I’ve Loved and Lost

  My interest in having access to the latest software and their associated capabilities probably began when I worked for a Microsoft partner. As such, I was responsible for managing our solution provider status with them, and I would receive the latest beta versions of software. In the early days of Twitter, the different apps […]

This Week in Search (June 21-27, 2014)

Welcome to the first edition of “This Week in Search” – a weekly recap of the big events, announcements, and articles from the world of Search Engines and Search Engine Optimization (SEO). This Week Google Removes Authorship Images from Search Results Google takes on GoDaddy and other Domain Resellers Google’s Knowledge Graph May Be Taking […]