Video SEO: 10 Steps to Optimizing Your Video for Search Engines – Part 2

This is Part 2 of a three-part series on Video SEO. See Part 1. YouTube Video Annotations Video Annotations are text commentary that you add to your videos. You can use them to add background information, link to related videos, create an interactive element, or add call-to-action to your videos. Strictly speaking, Annotations are NOT [...]

Link Building And Your Content Marketing Strategy

Content marketing has become a popular strategy for businesses that want to increase their online presences.

Analyze Your Small Business Social Media Success With MediaMiser

Ottawa-based company with a strong BC presence, including an office on the Island and Vancouver, analytics company MediaMiser is not a new player to the game of analyzing online data. In fact, they have been doing it for the better part of a decade. They are probably one of the greatest companies you have never [...]

Video SEO: 10 Steps to Optimizing your Video for Search Engines – Part 1

Video itself is a great search engine optimization tool – it can rank very well in search, appearing in 70% of the top 100 search results – often outperforming its written counterpart. To get the most of out your video marketing efforts, use these Video SEO strategies: 1. Plan your video with search in mind. [...]

Who Else Wants An Alternative To Google Reader and Google Alerts?

Content curation is an important function of social media marketing. In today’s world of rapid fire tweets and status updates, creating enough content to share on a daily basis is incredibly difficult. Add to that the reciprocal nature of the “sharing economy”. The 80/20 mix is standard practice in social media: 80% content from others, [...]

How to remove spam on a WordPress Site | A cautionary tale.

The day after I wrote my last article How to Protect and Keep Your WordPress Site Safe  a client contacted me after he Googled himself and saw that Google had placed the ominous text about his meta description “This site may be compromised”, but he had already changed his usernames and passwords in FTP and WP because [...]

The PR Implications Of Cyber Security

Cyber Security is the greatest unseen fear of this nascent century; it includes crimes we cannot foresee until damage is done. Time waste, money spent to fix, secure, and re-build. Has it happened to you at any time since you’ve been online? As companies continue to strengthen online branding with more content marketing and deeper [...]

If You Are In a Regulated Industry, You Can Use New CRM Technologies

Even thinking about implementing a new CRM solution in a company that’s part of a regulated industry can cause cold sweats for Chief Technology Officers/Chief Information Officers and the rest of the leadership team. Let’s face it if you’re in a regulated industry where you struggle to get your regulator or compliance department to approve [...]

How To Audit Your Website’s SEO

An SEO audit is a great way to determine the current optimization state of your website and quickly see what you need to improve. It’s also a good way to quickly see what SEO strategy your competition is taking and how you can outdo them. Much of the key information for a website SEO assessment [...]

Augmented Reality for Print Using the Layar

As Social and Digital Media forges ahead with new technology and features, print media continues to work at finding its place in the digital realm. Some newspapers have folded; others have scaled back production or moved to entirely digital format. Some, however, have discovered a technology that has been around since 2009, that helps bridge [...]