Link Building And Your Content Marketing Strategy

May 23, 2013 by 1 Comment

Content marketing has become a popular strategy for businesses that want to increase their online presences.

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Video SEO: 10 Steps to Optimizing your Video for Search Engines – Part 1

May 9, 2013 by 2 Comments

Video itself is a great search engine optimization tool – it can rank very well in search, appearing in 70% of the top 100 search results – often outperforming its written counterpart. To get the most of out your video marketing efforts, use these Video SEO strategies: 1. Plan your video with search in mind. [...]

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How To Audit Your Website’s SEO

April 29, 2013 by 2 Comments

An SEO audit is a great way to determine the current optimization state of your website and quickly see what you need to improve. It’s also a good way to quickly see what SEO strategy your competition is taking and how you can outdo them. Much of the key information for a website SEO assessment [...]

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Signaling Authenticity to Google

April 24, 2013 by Leave a Comment

This is the final of 4 articles in the series on “Understanding Google and the Role of SEO”. If you’ve missed any of the previous articles and want to catch up: Understanding Google and the Role of SEO Signaling Web Page Relevancy to Search Engines Through On-Page SEO Signaling Web Page Authority to Search Engines [...]

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Signaling Web Page Authority to Search Engines Through Off-Page SEO

April 14, 2013 by 2 Comments

Many SEO conversations focus on “on-page” SEO factors, those that demonstrate relevancy to the search engines – factors like your keywords, title tags, and meta description tags. Related Articles: Understanding Google and the Role of SEO Signaling Web Page Relevancy to Search Engines Through Off-Page SEO On-page optimization is a very important first step in [...]

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10 Reasons to Use WordPress SEO Plugin by Yoast and How to Set it Up

April 1, 2013 by 19 Comments

Over the past few years, a lot of  WordPress themes have evolved to include their very own SEO manager. It is great that theme builders take into account SEO, but NEVER I repeat NEVER use your Theme’s SEO manager. Instead, install my favorite SEO plugin WordPress SEO Plugin by Yoast. In this article, I will [...]

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Get Your Content to Break Through The Noise

April 1, 2013 by 3 Comments

The World Wide Web is as noisy as Times Square on New Year’s Eve. Business owners want their content to break through the dim and ring as clear as the seconds before the ball drops. This requires a multi-pronged assault on the search engines and a deep understanding of the business’s target market. Breaking through [...]

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Signaling Web Page Relevancy to Search Engines Through On-Page SEO

March 24, 2013 by 3 Comments

Relevancy is one aspect that search engines use to determine which listings are displayed on the search engine results page (See Understanding Google and the Role of SEO) In other words, how relevant is your web page or site to the search term? If the search term is “accountant”, and you are an accountant, in [...]

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Understanding Google and the Role of SEO

March 9, 2013 by 3 Comments

Successfully marketing your business online requires that you “market” to at least two target audiences: Your prospective clients or customers, and Google and the other search engines. For your message to reach your customer, and for that customer to find your website, you must first “market” yourself to the search engines. Marketing to Search Engines [...]

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