Content marketing has become a popular strategy for businesses that want to increase their online presences.
An SEO audit is a great way to determine the current optimization state of your website and quickly see what you need to improve. It’s also a good way to quickly see what SEO strategy your competition is taking and how you can outdo them. Much of the key information for a website SEO assessment [...]
This is the final of 4 articles in the series on “Understanding Google and the Role of SEO”. If you’ve missed any of the previous articles and want to catch up: Understanding Google and the Role of SEO Signaling Web Page Relevancy to Search Engines Through On-Page SEO Signaling Web Page Authority to Search Engines [...]
Over the past few years, a lot of WordPress themes have evolved to include their very own SEO manager. It is great that theme builders take into account SEO, but NEVER I repeat NEVER use your Theme’s SEO manager. Instead, install my favorite SEO plugin WordPress SEO Plugin by Yoast. In this article, I will [...]
Successfully marketing your business online requires that you “market” to at least two target audiences: Your prospective clients or customers, and Google and the other search engines. For your message to reach your customer, and for that customer to find your website, you must first “market” yourself to the search engines. Marketing to Search Engines [...]