SteamFeed TV (Ep.14): Ello, Facebook, & The Future of Marketing

The SteamFeed TV panel “cooked” up some Wednesday night dishes. We chopped up Ello, Facebook, and the entire social space for that matter. Great insights and commentary from our wise yet humble panelists. Among our discussion points were: 1.  Is Facebook too big to be knocked off the pedestal? “I don’t think it’s impossible to […]

How-To Integrate Your Marketing

Integrated marketing communications might only be three words and twelve syllables, but this communication strategy provides a framework to unite your marketing messages. If your company does not follow the twenty five year old communication model, you are part of the majority. Typically, being part of the majority is a good thing, but not in […]

7 Reasons to Fall in Love with Writing Again

If the title caught your eye, perhaps you have a love-hate relationship with writing. I can relate! I’m writing this remind you (and myself) why we value writing. We can look at our WordPress, notebooks, Google Documents or whatever your writing tool is with newfound love instead of anxiety. Even as an English major in college, it took […]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]

On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark’s list that was posted this summer on 70 Rising Social Media Stars. “This is probably going to sound weird but probably my best moment is right now. The reason is I’ve never heard people talking […]

Your SEO Insider: Google Drops Authorship, G+ Search Benefits, and the Future of SEO

Don’t miss: Google Drops Authorship Understanding Personalized Search How G+ Can Help Your Search Rankings The Future of SEO Happy Labor Day Weekend SteamFeeders! Lot’s of great content in the world of SEO and search engines this week – enjoy! Google Authorship Great overview of the history, challenges, and failures of Google Authorship. It’s Over: […]

How To Balance Between Your Objectives and Analytics Tools

Monitoring 10 different integrated marketing communications (IMC) campaigns at work has been a very interesting experience. There is nothing like the feeling of implementing the plans only to realize that changes in social and digital measurement resulted in some of the goals no longer being measurable in their current form. Two areas this has been […]

Top 10 Reasons to Use Internal and External Links on Your Business Blog

Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external […]

4 Ways To Collect Data Without Losing Customer Trust

Analytics are more powerful now than ever. With the tools available, companies can see not only who visited their website, but also where a user’s mouse traveled on the page and how he spent his time. More and more companies are discovering the power of analytics, but unfortunately, consumer wariness of data collection is at […]

What is the HOA Showcase App and How Does it Work

The case for using Google+ Hangouts On Air (HOAs) just keeps getting better. A HOA is a free broadcasting/webinar platform that is connected to the world’s number one search engine. They are simultaneously recorded and uploaded to the world’s number two search engine – YouTube. With the addition of the Showcase App, your audience can […]

Living Social in the Wilderness

HELLO THE HOUSE! It is the acceptable (and safe!) way to approach the cabin or a fire in the wilderness in the dark or stormy weather that may keep you from being shot! The key, of course is living social, here in the wilderness as well as in our online world. This is my first […]

8 Things To Remind Yourself When Life Gets Out Of Hand

Once in a while, you hit a roadblock and wonder what’s next. You might be stuck with a crazy deadline, you might have friends complaining about this-that and the other thing or you might be overwhelmed with everything from finances to relationships. It’s nothing to be ashamed of but it’s also a moment in which reflection […]

Employee Activists Are An Under-Used Communications Tool

In 2009, a group of employees at a  Fortune 500 company came together to create a blog about their firm. Monsanto According to Monsanto was a response to The World According to Monsanto, a film which took a highly critical look at the agriculture company. In an initial post, the bloggers explained why they set […]

Marketing Serves Sales. Period.

My Confession: I am and will always be a salesman at heart. Having spent 20 years in the retail and wholesale sales trenches, at my core I will forever see myself as a ‘salesman.’ It’s not the adrenaline rush that attracts me. Nor is it the money, but rather, it’s the building of very human relationships […]

The Top 10 Ways to Recreate Yourself

You possess a high aptitude for what you do. It’s just that…you’re fed up with conventional thinking. You loathe the status quo. And you want to get to that next level. The one where jellyfish roam the sky. And where nutella is made of pie. To get to this beautiful place, you’ll need to recreate […]

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How easy is it to create an authority website?

Have you ever been told that to generate a good level of success online that you need an authority website? In this article you will discover: What exactly is an authority website and how do you create one? Is this something you can do by yourself? Do you need help to create and then populate […]

6 Ways To Stand Out at Trade Shows

I’ve been to many trade shows and networking events where vendors have their marketing materials on display looking to snag their next client. As someone who observes and takes notice of everything, I couldn’t help but to quickly identify ways that these vendors were failing at promoting their business. From looking down at their cell […]

Foolproof Formula to Incredibly Catchy Blog Titles

Foolproof Formula to Incredibly Catchy Blog Titles With close to three million blog posts published each day, getting content in front of the right reader is a challenge. The key is a juicy, eye-popping blog post title that compels the reader to pay attention and take action.While content and title are equally important, a catchy title is what gets […]

5 Solid Reasons You Should Write For A Multi-Author Site

If you want to grow your brand, your readership, and influence, then you need to get your content in front of as many new eyeballs as possible. One of the best ways to do this is by joining a multi-author site. Joining a multi-author site has many benefits to it. Here are some of the […]

How To Put the Fun Back Into Blogging

Have you ever woke up in the morning with the pervading feeling of dread. Do you make your morning coffee and find that not even that can put a spring in your step? Is it too painful to fire up your computer because you have a blog post to write and you just don’t find […]

How To Repair Morale In Your Company

If you’re not a company leader, chances are you work under a company leader. I listened to this podcast recently from Michael Hayatt, a leader in social media influence. In his podcast, Michael outlines four very important sentences that you will need to commit to saying when something goes wrong: Sentence #1: I am sorry. […]