4 Simple Reasons Your Website Doesn’t Sell Anything

4 Simple Reasons Your Website Is Not Selling

One of the hardest tasks you have as a business owner is to sell to your potential customers. Both offline and online, it is a fact of business life. However, you just might be making your life that much harder by making  a few simple mistakes on your website. So in this post I want to look at 5 very simple things you can improve on your website to help get you more … [Read more...]

The Impact of Google Direct Answers & Voice Search on SEO


SEO is an ever changing landscape and with so many new developments, it can be hard trying to keep up with what’s happening. Google is known for its frequent algorithm updates, but one of their more recent developments is their plan to develop a voice search function in the same way as Apple devices have Siri. With voice searches likely to be the search option of the future, … [Read more...]

Influencers At The One Spark Crowdfunding Festival


Each year over a quarter of a million people take over downtown Jacksonville, Florida to attend One Spark, the world’s largest crowdfunding festival. Twenty square blocks of Jacksonville will showcase 555 projects in art, education, music, heath & science, social good and technology. The festival is annually held and will kick off on April 7 and run through April … [Read more...]

The Success of Your Business Lies In Twitter Cards

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Last week, Twitter’s stock soared 7.5% after they held their first ever Twitter Analyst Day, on November 12, 2014. The 140 character social network rolled out a mega 7-hour presentation, complete with 500 slides, touting their success to media and investors. What’s making Twitter so valuable? Is this stock increase a sign that Twitter’s monetization strategy is a winner, and … [Read more...]

What Is Your Social Media Value Proposition?

The Quest for Change

When it comes to your social media value proposition: What job does it help customers complete? What gain does it provide for customers? What customer pain does it address? Do the preceding three questions apply to your organization as well? Value Proposition Canvas I had the good fortune to be part of an online community of designers, MBAs, academics, … [Read more...]

SteamFeed TV (Ep.14): Ello, Facebook, & The Future of Marketing

SteamFeed TV

The SteamFeed TV panel "cooked" up some Wednesday night dishes. We chopped up Ello, Facebook, and the entire social space for that matter. Great insights and commentary from our wise yet humble panelists. Among our discussion points were: 1.  Is Facebook too big to be knocked off the pedestal? "I don't think it's impossible to knock Facebook off, but I don't think it is … [Read more...]

How-To Integrate Your Marketing


Integrated marketing communications might only be three words and twelve syllables, but this communication strategy provides a framework to unite your marketing messages. If your company does not follow the twenty five year old communication model, you are part of the majority. Typically, being part of the majority is a good thing, but not in this instance. With more … [Read more...]

7 Reasons to Fall in Love with Writing Again


If the title caught your eye, perhaps you have a love-hate relationship with writing. I can relate! I'm writing this remind you (and myself) why we value writing. We can look at our WordPress, notebooks, Google Documents or whatever your writing tool is with newfound love instead of anxiety. Even as an English major in college, it took a lot of Red Bull, grit and … [Read more...]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]


On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark's list that was posted this summer on 70 Rising Social Media Stars. "This is probably going to sound weird but probably my best moment is right now. The reason is I've never heard people talking about the list before and to hear these three people say … [Read more...]