The Success of Your Business Lies In Twitter Cards

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Last week, Twitter’s stock soared 7.5% after they held their first ever Twitter Analyst Day, on November 12, 2014. The 140 character social network rolled out a mega 7-hour presentation, complete with 500 slides, touting their success to media and investors. What’s making Twitter so valuable? Is this stock increase a sign that Twitter’s monetization strategy is a winner, and … [Read more...]

What Is Your Social Media Value Proposition?

The Quest for Change

When it comes to your social media value proposition: What job does it help customers complete? What gain does it provide for customers? What customer pain does it address? Do the preceding three questions apply to your organization as well? Value Proposition Canvas I had the good fortune to be part of an online community of designers, MBAs, academics, … [Read more...]

SteamFeed TV (Ep.14): Ello, Facebook, & The Future of Marketing

SteamFeed TV

The SteamFeed TV panel "cooked" up some Wednesday night dishes. We chopped up Ello, Facebook, and the entire social space for that matter. Great insights and commentary from our wise yet humble panelists. Among our discussion points were: 1.  Is Facebook too big to be knocked off the pedestal? "I don't think it's impossible to knock Facebook off, but I don't think it is … [Read more...]

How-To Integrate Your Marketing


Integrated marketing communications might only be three words and twelve syllables, but this communication strategy provides a framework to unite your marketing messages. If your company does not follow the twenty five year old communication model, you are part of the majority. Typically, being part of the majority is a good thing, but not in this instance. With more … [Read more...]

7 Reasons to Fall in Love with Writing Again


If the title caught your eye, perhaps you have a love-hate relationship with writing. I can relate! I'm writing this remind you (and myself) why we value writing. We can look at our WordPress, notebooks, Google Documents or whatever your writing tool is with newfound love instead of anxiety. Even as an English major in college, it took a lot of Red Bull, grit and … [Read more...]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]


On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark's list that was posted this summer on 70 Rising Social Media Stars. "This is probably going to sound weird but probably my best moment is right now. The reason is I've never heard people talking about the list before and to hear these three people say … [Read more...]

Your SEO Insider: Google Drops Authorship, G+ Search Benefits, and the Future of SEO

SEO Insider-2

Don't miss: Google Drops Authorship Understanding Personalized Search How G+ Can Help Your Search Rankings The Future of SEO Happy Labor Day Weekend SteamFeeders! Lot's of great content in the world of SEO and search engines this week - enjoy! Google Authorship Great overview of the history, challenges, and failures of Google Authorship. It's Over: The Rise … [Read more...]

How To Balance Between Your Objectives and Analytics Tools


Monitoring 10 different integrated marketing communications (IMC) campaigns at work has been a very interesting experience. There is nothing like the feeling of implementing the plans only to realize that changes in social and digital measurement resulted in some of the goals no longer being measurable in their current form. Two areas this has been especially problematic is … [Read more...]

Top 10 Reasons to Use Internal and External Links on Your Business Blog


Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external links). These types of links aren’t always as obvious as ones that say … [Read more...]