Everything on the web, particularly with social media, is growing more visual. Facebook, Tumblr, Pinterest, and Instagram all encourage people to share their favorite photos with their communities, and it’s no wonder that last fall Twitter decided to get on the bandwagon too, unveiling Twitter header images to help users’ profiles jump off the page that much more.
But just because the opportunity to add some pop to your feed has been made available doesn’t mean that everyone has taken full advantage of it. Some people and brands are just filling that space with something relevant or nice without giving it much thought. However, since the header image takes up such prominent real estate atop your feeds, it’s worth giving it some more consideration. You can pick just the right one, or you can swap it out on a regular basis, depending on the feel of the season.
The more you think about and engage with your Twitter header image, the greater likelihood of people following suit and engaging with your feed, and in turn with your company. Here’s a look at three successful ways that some companies are using their Twitter header images to increase attention, followers, and inevitably sales:
Reinforce your branding with real beauty
Sometimes the most notable images are the soft-spoken and serious ones. That’s the route that Delta flies with its Twitter header image, which showcases for the airline’s nearly 450,000 followers some clear, blue skies and the back of a plan soaring through the air. The inherent beauty of this beautiful day becomes closely attached with the brand, and not the costs, hassles or delays that passengers might run into unexpectedly along the way. As its best, Delta can rely on safe travels and gorgeous weather to help escort you to your destination. That message comes across loud and clear at the top of its Twitter feed filled with helpful travel information. Get cozy.
Highlight what people know best about you
Be creative with what’s possible in a small space
This is a guest post by Danny Groner