When you are starting a business, whether you are operating purely online or providing services locally, you definitely need a website. Even small businesses who work locally and get most of their customers through word of mouth or local promotion need a website, because these days, people tend to expect to be able to find anyone they might need or work with with a quick Google search. A website can also be a great place to establish your brand, and somewhere for other online promotional activities, like Facebook or Twitter advertising, to drive traffic to.
Starting your business website can be easy, thanks to the wide range of tools available to help you do it, and things like WordPress themes to allow you to create something that looks professional without any web design or coding skills. However, one choice you will have to make is how to have your site hosted.
Why Do You Need Web Hosting?
If you are just starting a personal blog, you can choose to host it on WordPress or Blogger’s servers for free. This is not, however, a good idea for business sites, because there are restrictions around commercial activity. You don’t get your own domain, so it can look amateurish. For the good of your branding and your business, you should buy a domain and hosting – and fortunately these are easy to set up and don’t cost very much. Some hosts also offer additional value add services. Hosts can also offer specialist packages for certain types of site, for instance if you want hosting for a Magento e-commerce store.
Cloud VPS Hosting
With web hosting, you have several choices. You can have your own dedicated server, which can be an expensive option that is more suited to big sites than small business websites, you can use shared hosting, where your site uses resources on the same server as other sites, or you can opt for a cloud VPS solution. VPS means ‘virtual private server’, which means your site will exist on what will work like its own single server, which you can access and perform administration on if you want to, but in reality it will exist in the cloud, using resources from lots of different servers.
Why Choose Cloud VPS Hosting?
There are lots of benefits to using cloud hosting. Firstly, it is more reliable. Because your hosting isn’t tied to any specific hardware, if there are problems with a server, or even things like power outages affecting a whole server farm (or even the whole country), your site will be able to use resources from other servers in the cloud and will remain up, with no data loss. Cloud hosting is also very scalable, so while your site may start small, if it starts getting a lot of traffic or you extend it to make it larger by adding new functionality, it can have more cloud resources allocated to it on demand.
Check out companies like Certa Hosting for affordable, technologically advanced cloud VPS solutions when you are launching your new business website, and you will soon see why cloud hosting is the perfect choice for all kinds of start-ups.