This is a great idea for companies that want to really focus on a specific product or service or that have many sub-brands. For example, I was recently doing a conference for real estate professionals and Showcase Pages might be a great place to put different listings or different properties that you manage. You could share updates reflecting positive feedback form your clients or guests.
I’m going to be highlighting my bigger products like Linked Prospecting as a showcase page. I’ll invite specific people to my page – maybe even just LinkedIn Prospecting members, and share updates on the latest and greatest LinkedIn Prospecting tips – just for them. (As far as I know all Showcase Pages are public – but if someone wants to work hard enough to find that page they are welcome to my exclusive tips!) BTW – you can find MY new Showcase page at: https://www.linkedin.com/company/linkedin-prospecting. I love that the page URL is intuitive and not a bunch of numbers and letters! (Also – please feel free to follow my new Showcase Page for Great LinkedIn Prospecting Tips)
While more limited than your Company Page, you can still create some nice branding and this page will “talk” specifically to your target markets in using Updates (that will have insights!)
Showcase pages have now been released to everyone and here’s a quick video on how to create yours!
Here’s the breakdown!
- Go to your Company Page
- On the Home Page click on the drop down box to the RIGHT of edit
- Click on Create a Showcase Page
- Name Your Page (Consider a Call to Action)
- Add administrators
- Describe your Page (200 Characters)
- Add your Image (974 x 330 pixels)
- Add some updates
- Invite people over!
For more information on showcase pages you might check out the LinkedIn blog here: http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/
LinkedIn’s Q&A section here: https://help.linkedin.com/app/answers/detail/a_id/44863
Or this great article by thenextweb.com here: http://thenextweb.com/insider/2013/11/19/linkedin-debuts-showcase-pages-launches-tool-help-brands-better-target-content-followers
So what are your ideas on how to use the new showcase pages? Let us know in comments below.