You’ve heard of the expression “curiosity killed the cat.” But what about “curiosity killed the crap (content)”? You see, curiosity is your secret weapon when creating compelling, original content. Here’s why:
1. It asks why
Not in a whiny-why type of way. But in a grown up, matter of fact, refined approach. Asking “why” gets to the core of why you do what you do.
Asking “why?” reestablishes your purpose in your industry. And it allows you to think deeply about why you do what you do. This is often the spark for great content ideas – and it creates a solid framework to show thought leadership.
2. It leads to other concepts and ideas
When you’re curious, you’re allowed to be flexible with your thinking. You’re not confined to sticking to the status quo – or what you know. Routine is thrown out the door. So that when you create content, your fans start screaming “more!”
3. It allows you to get organized
Too much curiosity can lead you down the rabbit hole of content overwhelm. Don’t let it. Put your thinking cap on and get organized about the tools that you need to create with your curious approach.
The Editorial Calendar plugin is stellar if you’re creating content on WordPress. You can visualize your content, and it allows you to easily see what’s scheduled. Other top-notch tools are Evernote, Dropbox, and Google Drive. They’ll allow you to get out of your own way as you curiously seize the day.
4. It’s an emotion that represents a thirst for knowledge
When you’re passionate about what you’re creating, you’re always thirsty for more knowledge. More info. More inspiration. More ideas.
All of this good stuff gets bottled up…and it leads to…more content! Boom.
5. It creates high-quality content
Every decision you make on your website is an editorial one. When you work with this mindset, you start to create high-quality content. And high-quality is the opposite of crap. Yes, even decisions like using the word “crap” in a headline are an editorial decision. (I’m curious if you think it’s too crass?)
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