Do You Need Both a Google+ Page and a Profile?

Multiple badges demonstrates poss. confusion re accounts

If you have a brand, you need a Google+ Brand Page.

To create a Google+ Page you need to create a Google+ Profile.

You need to invest time on both.

Here’s why.

Your company needs a ‘face’ that reflects your business culture and “personality”; something a logo can’t do.

Maintaining a personal profile on Google+ is how you build trust and authority, and by extension, your brand.

I struggled with balancing my profile and brand page for a year; from November 2011 to December, 2012 when Google updated Pages to make Page brands “people” too.

Before then, it was hard to get anyone to circle my Brand Page. Why would they when they already interact with me as ‘Ray’?

I’ve since changed my strategy and the number of people who have circled my Page has increased 100% since January. But more importantly, the level of interaction and leads on ‘NewRayCom’ has increased as well.

What I found worked the best was:

1. Making sure that my association with my business is very clear on my personal profile.


2. Make sure Brand Page lists ‘contributors’. In my case, it’s easy. I’m the only employee. But if you have another person, or several posting for the company, identify them on your About page.


3. Let people know where they can talk business with me by inviting them to Communities and Hangouts interacting with them in interest specific Circles.

4. Cross posting some content on each page. (Do this sparingly and only when relevant to conversation.)

5. Posting my blog posts to my Brand Page.

6. Be sure to embed your Google+ Brand Page badge to your site to make it easier for people to circle you. (It also is important step in verifying your rel=publisher authority.)



Why have a Brand Page at all?

1. Your G+ Page is your company’s identity on Google. By being on the Google property, you have more control of your brand on search.

2. Google hosts over 67% of US search activity (compared with Bing at 16%) with over 5 billion searches per day. Odds are your clients are somewhere out there.

3. Targeting and nurturing relationships through Circles and Communities allows you to spend more time interacting with those potential clients and less time, “fishing”.

4. Google Brand Pages are people too. They can circle anyone, comment, +1 and share on any posts. This is essential for building networks and improving SERP results.

5. Creating and participating in Communities under your brand name builds authority and trust for your company as you share your expertise and take a leadership role.

6. A Google+ Brand Page has access to all features a Profile has: Hangouts, CirclesCommunitiesGoogle Drive integration.

7. Google “rel=publisher” (verifying your Page by connecting it to your website) adds legitimacy to your brand and there’s some evidence that rich snippets with company logos are being seen in search results. (For further info on authorship & publisher, check Mark Traphagen’s post.)

8. Brand Pages can now have their own “branded” youtube channels. This means that if you host a Hangout as your Brand, this will be uploaded to your channel increasing your reach and adding to your content cabinet.

     TIP – From Ronnie Bincer: One advantage that Brands have is that you can have up to 50 Managers per Page. So if you hold a Hangout On Air it’s possible to have two managers as host.  Should one host lose internet connection or have to make a sudden departure, the other can continue as host of the Hangout.  (The Host or Producer literally runs the show.)

Google+ works when you treat Google+ like your business.

You reach out to the community at large as a person. You build relationships with people. They in turn, get to know you as their “go-to” guy.

When they show interest in what you do, you invite them back to “the office”.

When they’re in need of a service you provide, who do you think they’re going to call?

It’s sales 101.

Do you manage both a Profile and a Brand Page?


Ray Hiltz
Ray Hiltz is a Google Plus specialist and Social Media Strategist with management roots in restaurant, hotel and performing arts. Ray writes about social media, social business and Google Plus on his blog: His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and freelancers. Ray is a popular speaker on Social Media, Social Business and Google+.
Ray Hiltz
Ray Hiltz

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8 Comments on "Do You Need Both a Google+ Page and a Profile?"

Matthew Wade
1 year 5 months ago

Thanks for the insights Ray.

I think we require both profiles to keep engaging with different audiences.

My recent post EURUSD Technical Analysis and Trend Update

Freddie Fulton
1 year 8 months ago

Great article Ray! You gotta love Google+, the only reason I found this article on Steamfeed was because I found a related post on Google+ where they suggested checking out your profile where you had this article posted.
My recent post Three Secrets to Optimize Google plus

1 year 8 months ago

Thanks, Freddie. Great post. SEO benefits of well optimized G+ Page is impressive.

Social Media Sass
1 year 8 months ago

Awesome advice Ray! I specially like your tip about associating your business clearly on your personal profile.

1 year 8 months ago

As we become more a "P2P" economy, it's important that people know your associations. Thanks so much for your feedback.

DJ Thistle
1 year 8 months ago

I just made some edits to our Google+ Page Ray. I learn something new from you every time you post an article.

1 year 8 months ago


Thanks for writing this. I don’t run a business but I certainly want to get my authority and brand up as a blogger myself. I think this articlw explains it perfectly well!

Guess I’ll be hopping over a new G+ page somewhere end of this month.

Take care!


Ray Hiltz
1 year 8 months ago

Thank you, Reginald.
And good luck with the Page.