I have always had a love-hate relationship with email. It’s a necessity because it can be one of the primary ways to keep in touch with prospects and clients, but it can also be something that can become overwhelming to try to keep up with it all. One way we try to make things easier on ourselves is by having a signature automatically show up at the bottom of our emails. There is nothing wrong with this at all, but we also need to remember that email is a big brand touch-point. Meaning, you are reaching out and touching your prospect or client. How your email is written, including the signature line, is all telling the person something about you… Your personal brand.
Since you are a super awesome personal brand, then you need to show them with all your brand touch-points. Let’s take a look at some of the more common signature lines…
I am pulling these from emails from my own inbox:
Regards. (Wow, that’s an exciting one!)
Warm Regards. (Am I cold?)
Kind Regards. (I hope you are kind, but time will tell)
Best. (Is he calling himself the best?)
All The Best. (All the best of what?)
Take care. (Of what!?)
Sincerely. (I don’t know if I believe you are sincere)
Cheers. (Are you drinking something?)
Alright, you get the picture. These are all very common and pretty boring.
You are either blending in or standing out… With these, is it safe to say these are all blending in?
So because you are a super awesome personal brand, you want to show your personality and give the person you are emailing a taste of your personality and how you are different.
Let’s take a look at some creative signature lines that will help you stand out and NOT be boring…
To higher profits. (This fits the person who’s email I found this in, because he is all about growing his client’s business to higher profits)
Peace, love & happiness.
Keep on shining!
Keep on trucking’.
Keep the faith.
Keep it classy.
To your sizzle & spark.
Keep calm & _______.
To a healthier you.
You’re awesome and I know it!
To a brighter future with rainbows & unicorns.
Hugs, rainbows, and unicorns bearing gifts. (I have a screenshot of this one from a Chief Happiness Manager, from a technology company on my Intsagram profile)
As you can see these have much more of a personality, which you can tweak and adjust to make more relevant to your own personal brand. And please keep in mind, you want something that will not repel your prospect or client either.
So take some time and spice up your signature line. Remember, you’re not boring, so why have a boring email? Make it yours and make it shine!
You can also consider adding your picture along with your business info, which a lot of you do already.
Don’t forget about the P.S.!
This is also a great opportunity to let your email recipient know about something that doesn’t necessarily have anything to do with what you are writing or responding to them about.
P.S. I’ve committed to raising $10,000 for my favorite charity to fight human trafficking by April 1st— Wanna help make this world a better place? Click here.
P.S. I have just opened my doors to a brand new program that will help you turn your passions into profits within 3 months. – Click here to check it out.
See what I mean? So get creative and never forget, all of this is to help you properly express your personal brand. Make it out.
Until next time, rock on, peace out & you rock! :)