Are you a blogger actively pinning your content to Pinterest? Then you will be excited to learn about Pinterest’s most recent addition for bloggers, article rich pins. What exactly are rich pins and how do they impact you and your content?
These new pins are similar to the recipe, movie and product pins you might have seen already across Pinterest. They were rolled out earlier this year and changed the way the pin was presented and the information accompanying it.
From recipes to products, each rich pin has its own special characteristics and benefits to both the business or brand and the consumer.
About Pinterest Rich Pins
As a blogger it is a way to extend the life of your pin. Rich pins make it easier than ever to grab the attention of your target market and convert Pinterest traffic in to sales.
Let’s break each one down.
Your articles will now include the name of your website or blog, favicon, the name of your post, the date the article was published, author name and the description of the article.
All of this information is pulled through your website and will require that you verify the data exists and then submit for approval.
Recipe Pins will make it easier for brands, from big restaurant chains to food bloggers, to give users information about the ingredients, prep and cook time.
Love movies? Then you are going to love this feature. As a movie blogger, through rich pins you can share everything from content ratings, director name, cast information and more from just a single pin.
These pins are also being paired with digital movie distributors like Netflix as well as ratings sites like Rotten Tomatoes. This means that as a consumer, you now have access to reviews with the click of a pin.
The product pin gives bloggers and product based websites an easier way to share pricing, availability and location of the item. This is excellent for products like furniture, clothes and shoes, jewelry and other items.
The company has successfully linked up with retail giants, such as Target, Home Depot, eBay, Waymart, Neiman Marcus and even online retailers like Shopify and Etsy, thus making it possible for users to update their blogs regularly and subsequently draw additional traffic to their website.
So how do you get started with article rich pins?
How to Set Up Pinterest Rich Pins
Setting up Pinterest rich pins is really very simple, even though it might feel a bit overwhelming at first glance.
There are two different ways to verify the data needed for rich pins. One is through oEmbed and the other is through Semantic Markup. Dependent on your skill level, this may be something you want to hand over to your web developer.
However, what you may find is that the information required is already embedded within your posts. If you use an SEO plugin such as Yoast, the oEmbed data like title, description and author may already be there.
If this is the case, take the next steps to verify whether the required information is already included. If you don’t believe this is the case or you’re just not sure, visit the developer page for complete instructions.
Steps to Verify Your Rich Pins
- Copy the URL of your latest blog post
- Navigate to the Rich Pin Validation Page
- Paste the URL of your blog post into the “Enter a valid URL” field on the page.
- Click Validate.
If Pinterest says your post was validated, then click “Apply Now.”
Pinterest will notify you within a few days that your pins are approved and now available on Pinterest.