What Every Blogger Needs to Know About Pinterest Rich Pins

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Are you a blogger actively pinning your content to Pinterest? Then you will be excited to learn about Pinterest’s most recent addition for bloggers, article rich pins. What exactly are rich pins and how do they impact you and your content?

These new pins are similar to the recipe, movie and product pins you might have seen already across Pinterest. They were rolled out earlier this year and changed the way the pin was presented and the information accompanying it.

From recipes to products, each rich pin has its own special characteristics and benefits to both the business or brand and the consumer.

About Pinterest Rich Pins

pinterest rich article pinsAs a consumer, rich pins are a way to grab the content you love and save it for later. It is also a way to follow those pinners who are actively pinning and sharing the content you love.

As a blogger it is a way to extend the life of your pin. Rich pins make it easier than ever to grab the attention of your target market and convert Pinterest traffic in to sales.

Let’s break each one down.

Article Pins

Your articles will now include the name of your website or blog, favicon, the name of your post, the date the article was published, author name and the description of the article.

All of this information is pulled through your website and will require that you verify the data exists and then submit for approval.

Recipe Pins

Recipe Pins will make it easier for brands, from big restaurant chains to food bloggers, to give users information about the ingredients, prep and cook time.

Among brands already utilizing recipe pins are Better Homes and Gardens, Good Housekeeping, Martha Stewart Living, Real Simple, and Bon Appétit.

Movie Pins

Love movies? Then you are going to love this feature. As a movie blogger, through rich pins you can share everything from content ratings, director name, cast information and more from just a single pin.

These pins are also being paired with digital movie distributors like Netflix as well as ratings sites like Rotten Tomatoes. This means that as a consumer, you now have access to reviews with the click of a pin.

Product Pins

The product pin gives bloggers and product based websites an easier way to share pricing, availability and location of the item. This is excellent for products like furniture, clothes and shoes, jewelry and other items.

The company has successfully linked up with retail giants, such as Target, Home Depot, eBay, Waymart, Neiman Marcus and even online retailers like Shopify and Etsy, thus making it possible for users to update their blogs regularly and subsequently draw additional traffic to their website.

So how do you get started with article rich pins?

How to Set Up Pinterest Rich Pins

Setting up Pinterest rich pins is really very simple, even though it might feel a bit overwhelming at first glance.

There are two different ways to verify the data needed for rich pins. One is through oEmbed and the other is through Semantic Markup. Dependent on your skill level, this may be something you want to hand over to your web developer.

However, what you may find is that the information required is already embedded within your posts. If you use an SEO plugin such as Yoast, the oEmbed data like title, description and author may already be there.

If this is the case, take the next steps to verify whether the required information is already included. If you don’t believe this is the case or you’re just not sure, visit the developer page for complete instructions.

Steps to Verify Your Rich Pins

  1. Copy the URL of your latest blog post
  2. Navigate to the Rich Pin Validation Page
  3. Paste the URL of your blog post into the “Enter a valid URL” field on the page.
  4. Click Validate.


If Pinterest says your post was validated, then click “Apply Now.”

Pinterest will notify you within a few days that your pins are approved and now available on Pinterest.


Do you see this as a benefit to your business? I’d love to hear how you will be using them as a blogger or a consumer in the comments below!

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Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy.Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice


Social Media Marketing, Strategist, Digital Marketing, Branding, Blogger, Speaker, Trainer | Coffee addict, sunshine lover & nuts about my 2 pups! ♥
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  1. helene dsouza says:

    Just convert to Pinterest Business account and a few days later the pins turn into rich pins. Of course the mark up in a post is required (Recipe plugin for food blogs etc..)

  2. If you're running a wordpress site, there's a plugin for that :) http://surniaulula.com/extend/plugins/nextgen-fac

    My recent post The death of the social media manager

  3. When you apply to Pinterest, do you have to apply for each post? Or, is that a one-time thing?

    If it is a one-time thing, do all of your posts need to have the Pinterest Rich pin info done right then? Will Pinterest re-index your site regularly?

  4. Loved that I didn't need a plug-in since I'm on the Genesis framework. If I hadn't read this article and taken your suggestion just to try it, I might not have figured that out! Thanks, Rebekah.
    My recent post 5 Tips for a Successful Wedding Photo Shoot

  5. WholeNewMom says:

    I've validated my pin but then I am being asked if I want HTML, Shopify or Oembed. Which do I want? And I am not understanding "Of course the mark up in a post is required (Recipe plugin for food blogs etc..)". What does that mean and how do I do it? Thanks much.

  6. Hi Rebekah,
    Great post. I got my email from Pinterest earlier today saying I have now got rich pins activated today!
    I really don't know why people want a plugin for this as all you really need is yoasts seo plugin and your good to go hey!
    Great post though really enjoyed reading it!
    - Phillip

  7. Rebekah,
    Thanks a lot. this has helped me . i understand that if approved once it is done. but do i have to validate each pin separately or is it enough if i validate only one pin and then get approved. hope you got my question. Thanks in advance
    My recent post gajar matar sabzi recipe, carrot green peas stir fry

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