What’s a “Facebook Fizzle” and why should you want to fix it?
So, you’ve got a great business, enthusiasm that rocks the planet, and you make the decision to jump onto social media. Facebook is your most frequented hangout, because you’re already there hanging out with your friends.
You make your page. Put up a few key posts. And you’re ready to “go viral.”
There are reasons for this. Ready to know some of them?
Five Facebook Fizzles You Can Fix:
1. No Branded URL
When a page is first started, Facebook assigns a link, or URL, that is long and includes several letters and numbers. It is hard to remember, and is a lot to look at! Many Page Admins head into the wild social yonder with their good intentions and this crazy-long URL. They’re so busy trying to accomplish brand awareness, that they forget one very easy branding opportunity.
The Fix: While it’s been rumored that some pages can begin with a custom or branded URL, for most, you can only arrange a vanity URL after you have at least 25 Likes for your page. A number easily achieved. Once you have those initial twenty-five, you should rush to https://www.facebook.com/username to assign and save a custom link for your brand. Keep it as simple as possible, while reinforcing your business name. This establishes credibility and brand recognition. It is also easy to pass along to others.
Bonus: You can also get a vanity URL for your personal profile too!
2. Foot-Long Posts
When Facebook gave us the opportunity to use 5000 characters per post, this was good news, as sometimes there is just more than 250 characters to say. However, in exploring Facebook, I frequently see well-meaning page owners posting their hearts out, with little or no “likes” for their posts. Often these posts are wordy.
People are busy, and they want to be able to scan quickly and respond. Many words does not fit in to the few seconds we have to grab fan attention. Also remember that mobile users have a small screen and run through their news feed quickly. So competition to reach fans is tougher here, with a consistently growing population.
The Fix: While you do have to say something great to get good response, there is also value to being clear and concise. A study by Salesforce and Buddy Media revealed that posts with 80 characters or less get 23% more interaction.
3. Incorrect Grammar And Misspellings
Too often I see posts made with poor grammar and misspellings. The one thing to remember when you are displaying content online is that this may be the only opportunity you get to make an impression on your audience. When people see mistakes and weak phrasings, they lose trust and often look elsewhere.
Hopefully your goal is to establish a level of trust with your Facebook community, and for them to see you as a credible source.
The Fix: Be sure the person writing and posting your Facebook content has excellent language skills and is a good speller. Some report using Google Chrome for their automatic spell check. If you want to be really sure, here’s a free tool that could help: http://www.gingersoftware.com/.
4. Social Greed
Are there a few individuals that post only as their brand on your page? Others that always have a link to their own stuff in their comments? Or, they’re all about, “Download my new Ebook,” or, “Read my book!” How many assuming comments on our wall, or messages to our personal Inbox do we need to receive? They are usually from a newer “friend” and go something like: “I’ve just published my new podcast, and I know you’re going to want to listen. Please also share it with your friends/fans.”
Yikes – That’s like going on a date with an octopus! And the quickest recipe for getting people to tune you out. Fizzzzle…
Some are just beginning and are naive to how things really work. This is forgiven.
The Fix: Interact on Facebook Pages as yourself – an ambassador of your business – and occasionally as your brand to instill brand awareness and recognition. Optimally, you’ll want to frequent Pages where you can be a resource and add value to a conversation. Share links other than your own, yet share your information when you have established some social clout with a group of people, and offering your link will not appear spammy.
Use tagging to give credit or attribute. Appear “ungreedy” by responding to genuine tags and offering a thanks for the mention. Even engage in the conversation.
5. Spammy Behavior
A lot of the behaviors mentioned above as “socially greedy” are considered spam. Is your small business spamming other business brands on Facebook?
Everyone that owns a Facebook page wants people to visit it, like it, and frequent it. But the reality is that people did not join Facebook specifically to get updates about your brand and your page. Over-posting will result in unlikes and fans opting to hide your messages.
Are you tagged often on business flyers for their upcoming events? Ouch – It hurts, doesn’t it?
The Inbox — Whether personal or on-page — Do you receive messages encouraging you to like pages, purchase new products, or hire people you’ve never met? Fizzle! Don’t you feel hit with a paint ball?
Not experiencing these things? Maybe you’re the one doing it…? If not, it’s only a matter of time before that tag, message or link arrives.
The Fix: Pretty much rinse and repeat the fix for Social Greed. If you are new to Facebook, and learning social media etiquette, people understand. It is the repetitive behavior that frustrates people.
So, The Five.
Are you ready to go out and Facebook “Fizzle Free?”
Any Fizzle-lous behaviors I missed listing above?
Please tell me your thoughts or any questions in the comments box below… :)