When you attend an exhibition or trade show event, you’re up against a lot of your competition in close quarters. Making sure that visitors and potential customers are attracted away from the stands of the competition and towards your stand is important – but every business there is working towards that goal. So, how do you make sure that your stand is appealing enough to attract customers all day long, resulting in new customers and even sales? Getting the edge over the competition is vital, and the amount of effort you put in is crucial. Remember that at a trade show, you really do reap what you sow.
Presentation is Everything
When designing your exhibition stand or booth, presentation is everything. Visitors are far more likely to be attracted a stand or booth which is well laid out, easy to navigate, and has a professional and clean design. If you’re not confident in your own abilities to design or set up a booth or stand, it’s a great investment to make if you enlist the services of a professional booth design company, who’ll be able to help you ensure that your booth is the best looking in the room.
There is nothing worse for visitors to a trade show than seeing business and sales representatives sitting there on their smartphone or laptop, looking bored. Engaging with customers – even if it’s just making eye contact with them and smiling as they approach the booth – creates a much friendlier atmosphere which customers are likely to want to be a part of. Many business owners send the staff that they don’t need as much to man exhibition booths – but if you really want to stand out and attract customers, you should consider sending your best sales reps.
Give Out Freebies
Everybody loves a good free gift, and if there are freebies up for grabs on your exhibition stall or at your booth, you’ve got more chance of people paying you a visit. Although you can’t expect everyone who comes over and grabs a freebie to buy something from you or sign up to a service, it’s great for creating recognition and helping to get your brand out there – especially if you give away branded freebies. Pens, shopping trolley keys, stress balls, badges and wristbands are all common freebie ideas, or you could choose to stand out from the crowd even more by coming up with innovative and unique freebies that your competition definitely won’t be giving away.
People often visit trade shows in the hope of bagging some bargains, and you shouldn’t disappoint them. Giving away exclusive promotional offers in the form of flyers or vouchers offering money off your products and services not only generates interest in your booth, but it will also have customers coming back to claim their offer, resulting in an increase for your customer base. Even if you can only afford to give visitors 10% off their next buy, bargains of any kind are an attractive prospect.
Share your trade show success tips with us in the comments!