Every once in a while you come across an app that is not only useful, but a whole lot of fun. With so many people taking pictures of their favorite products, foods and places, the founders of Qwiqq hit on an idea that incorporated the prolific world of smartphone cameras and sharing more than just the picture.
Qwiqq is a free app that integrates it’s own social network along with Facebook, Twitter, Foursquare and Constant Contact to allow its users the ability to take a picture of their favourite items, add a description, a location and a price to accompany the picture. A word may be worth a thousand words, but it doesn’t hurt to have a few extra pieces of info along for the ride.
I began using Qwiqq when it was only just out of the gate, thanks to a connection with its community manager reaching out to Social Media influencers in specific regions. Living on the West Coast of Beautiful British Columbia, my brain raced at ways this app could be used.
Running off at the Thumbs
It started out with a picture of morning coffee at my favourite coffee shop and a snapshot of some seriously delicious signature macchiato muffins. A picture, little comment and a foursquare tag and it is off in cyber-space, shared on my favourite Social Media platforms. Within minutes, I had locals commenting on a sudden desire for macchiato muffins and my fellow coffee addicts in the #UsGuys stream talking about everything from the coffee bar view to the recyclable cups and sleeves being used.
Hmm. Not only did I just share out some great products from a local business, I got people talking about the business and the community. Isn’t that what Social Media marketing is all about?
Off I went! Visit to my favourite local resort to take pics of some clothing gear they had on sale, which lead to a friend in Texas asking for me to pick one up for her. Trip to the local fishing pier for one of their monster ice cream cones, which led to a family friends coming down to take in the view and goodies with me. Qwiqq pic of a passing cruise ship in the early evening was shared out by the local tourism promotion organization.
Down to Business
So how does this work for the small business, or even big business, owner? Simple. As with all Social Media environments, your very best brand ambassadors are not within the walls of your marketing office; it’s on the street with the people that are using or accessing your brand. This app shows your product, gives a price and tells the consumer where your product can be found.
Business can benefit by telling their patrons about the app and encouraging them to “be Qwiqq about it!” Before you know it, people will be chatting about your product and having fun doing it!