Whether your start up is locally focussed or not, creating the right image is crucial to your success in winning people over to what you are trying to do. There are lots of things you can do to make your brand seem appealing, but having a community focus and contributing to local things can give you that ‘awww’ factor, and make you seem positive and ethical – so if you do have a reason to care about community issues like your local school or youth group, it can be a big boon to your image to do so.
Your business may not have that many financial resources to spare when you first start out, but can still reap the benefits of helping out community causes in your local area. You can give your staff a little bit of time off once a month to go and plant trees in the local area or help with other environmental causes. Or, you can adopt a school as your local cause and help their events like fairs by adding a presence – a branded prize winning stall or similar can be a cheap way to make your company more recognisable locally while also raising some money for the school, and at only a small cost to yourself.
Look for Even Small Opportunities
You don’t need to be involved with community efforts on a big scale that involves a lot of planning to make your business look like it is connected with the local area. There are some fairly small things you can do that have this effect, like perhaps replacing things you’d buy anyway like Christmas cards and festive products for your clients with those made by local businesses or schools. Wherever you can swap out things you would already want to do to impress your clients with locally focussed alternatives, you should pounce on these opportunities!
Make Friends with the Local Press
Even in the online age a lot of people still pick up the local papers, and local news outlets often welcome business related news stories given that they have a lot of pages to fill and in any given town, there may not be that many genuinely newsworthy things happening in a given week! Find out who some of the journalists are on your local papers and get to know them. If you host any kind of event or contribute to other local events they will be the ones to spread that information, and they will be far more likely to be interested in writing about you if they are already familiar with your business and what it does. Remember that this kind of coverage all goes on their websites too, and can help your search results!
Caring about the local community looks good no matter how far afield you reach for customers, so always look out for good ways like these to interact with the people in your area!