Is your Social Media Ready?
Spring is a season of renewal, cleaning and preparation for a new crop of graduates ready to enter the so-called “real world”. For those trading in their cap and gown for a suit, tie, and office, sprucing up a social media presence can go a long way in being more presentable to employers, hiring managers, and even co-workers. This series will look at just how new graduates can increase their chances and stand out. Today we’ll look at how college seniors can use the power of Twitter.
Twitter is the social network that many still don’t understand. Among its Fail Whales and bursts of information when something big and important happens is a social media gold mine waiting to be uncovered. For students looking to graduate, Twitter is one of the perfect places to look to network, chat, and build an audience in the career space they plan to go into.
Here are a few tips to consider for students about to graduate as they explore Twitter:
1. Unhide your Feed
Many Twitter users hide their Twitter feed. If you are going to be effective on Twitter, this is the first thing that you need to change. The open nature of Twitter makes it a very powerful platform, and giving potential followers the opportunity to review your tweets can land you opportunities and even strategic follows by others.
2. Join a Twitter Chat
Whether it be our very own #SMRebelsChat (Mondays, 7 PM PST) for networking with fellow social media and marketing specialists, or looking for a job through #jobhuntchat (Mondays, 7 PM PST) or #hirefriday (Fridays, 9 AM PST), tweet chats are a great way to meet new people, learn from the best in the field and grow your following. These chats serve as top notch resources and can lead to a much longer conversation over the phone. You can find a more comprehensive list of TweetChats here.
3. Create a List
Back in my own senior year of college I began using Twitter as a job search tool by way of lists. Lists are a great way to organize twitter accounts by type and you can follow their tweets specifically if that’s what you are interested in. Lists can go beyond the companies that post jobs; use them to follow other alumni from your school and movers and shakers in your field.
4. Network, network, network
#FollowFriday is another hashtag that as a Twitter user you should care about. #FollowFriday happens on you guessed it… Friday, and gives users the opportunity to thank others for their participation in conversation and sharing throughout the week. Additionally, perusing other users’ #FollowFriday lists is a quick way of finding trustworthy individuals to add to your list. Doing this for your own social media presence is an absolute must that I cannot stress enough.
These are some of the tips that have worked for me as I approached graduation. Using Twitter can be a fun, exploratory, and immersive experience. Get out there, have fun, and discover this part of the social media world!