There’s a lot of options when it comes to picking your ultimate content marketing toolkit. Too many.
I’m in no doubt more people are making the shift to premium versions of tools. I know I (or in the context of Listly “we”) now pay for many more tools. Free is not a smart option in the long run.
It’s smart to pick vendors with free options as this is how they will grow their business (it’s how they get discovered and recommended), but in the long term if you aren’t compelled to pay, you have to wonder who else is paying? If nobody is paying are they going to last.?
Not everyone can get to the scale of Google and even they do a pretty good job of removing free tools e.g. Reader. With their hiding of keyword sources they are no doubt planning this will drive more revenue.
We are all experiencing a business model transition right now as premium become mainstream.
So how do you pick tools? What’s your strategy for tool selection? Which function owns this decision/process? IT or Marketing?
More than than considering tool options you should be asking questions:
- How should I approach tool selection?
- What kinds of tools do I need?
- How do they interact and combine?
- Am I paying for duplication of features?
- Who does the vendor compete with? Are they viable? Am I picking best in class?
- What am I missing from my current toolset?
- Are we consistently using the same tools across the company?
- Who are our experts in tool usage? Who should we listen to?
We all have our individual tool preferences, but are we skilled at picking and combining a collection of tools that work well together? My sense is not.
The other big question is pinpoint tools vs suites. Do I want less tools? Do I believe the best solutions come in bundles? These are hard questions to ask. Are the suites really suites?
We are eager to kick the tires and try many tools, but we need to choose how we invest our time and pick the tools that are strategic. Free is not really free. There is always an opportunity cost of time.
This is something I want to think about more. Putting tools into buckets or categories is smart.
Here’s an example from Brian Solis of Altimeter Group.
This is a beautiful graphic but it almost feels like too many segments, and I look at and think its missing a couple of segments e.g.
- Collaborative Sharing Tools
- API/Automation Tools
I like the following segmentations as categories
- Social Networks (Facebook, G+, Linkedin, Twitter)
- Content Networks (YouTube, Slideshare, Audioboo/Soundcloud, Listly, Instagram/Flickr etc)
- Conversation Tools (Hootsuite, Tweetdeck etc)
- Analysis Tools ( Google Analytics, Kissmetrics etc)
- Data Sources (Google KeyWords, Alexa, Klout/PeerIndex/Kred etc)
- Sharing Tools.(Triberr, Sharethis, GaggleAmp, Buffer etc)
- Integration Tools (Zapier, IFTTT, Cloudwork etc)
- Email / Marketing Automation Tools (MailChimp, AWeber, Constant Contact , Marketo etc)
- Curation Tools (Storify, Scoop.it, Rebelmouse )
I’m sure this needs more work as a segmentation, but to me what’s key from this view is you need at least one tool in each category and they all combine together to amplify your efforts.
i.e. there is synergy between using tools in these different categories.
I’ve begun a list of premium tools by linking to a tools pricing page. Who’s missing? Add the tools you think are key. I’ll tag them into the categories above to help build an exhaustive check lists
Premium Content Marketing Tool Pricing Guide
If you want to add a premium tool to this list please use the pricing page for that app.Please vote on the apps you use. Please share with your network.
Upgrade to Listly Premium. We help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts.
Is your content mobile/tablet friendly? Create stunning content that works on any device, without coding! White papers, ebooks, newsletters, custom magazines, reports...
The patent pending Bundle Post content curation tool aggregates and schedules social media content efficiently. Searching, editing and scheduling with a browser plugin or social media dashboard, then adding hashtags, keeps you from engaging your audience and getting results.
HootSuite - Social Media Dashboard. With HootSuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.
Buy high quality content at a great price per word. We charge per word so you only pay for what you really need. Find your writer today!
There is nothing worse than writing a blog post that nobody reads. Triberr solves that problem for bloggers by developing a community of sharing and support with other bloggers.
Triberr is a new and better way to grow your blog’s readership. It’s better because it connects like minded bloggers who are interested in reading and supporting each other. This core community, or Tribe, is the secret to a successful blog
Prezi is a cloud based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to explore ideas and the connections between them. The result: visually captivating presentations that lead your audience down a path of discovery.
Turn you favorite socially shared content into a online newspaper or newsletter. Customize, brand it and integrate it into your site or blog.
Swayy gives you the content that engages your audience
Enhanced Collaboration Spundge PRO users can work together to collaborate on Stories and Notebooks. This enables you to easily trade drafts, insert comments and edits, view revisions and track progress. Professional Content Sources Spundge PRO users benefit from a growing and select list of content Firehoses built especially for professionals.
Suggested Plan: Enterprise Portal
Choose a plan that's right for you.
You can upgrade or downgrade at anytime.
Ceros Packages and Pricing Information for Basic, Innovator, Pioneer, and Enterprise
Listen to any article and RSS feeds, on the go
SEO and more....
Tweetbot Overview Tweetbot is a full-featured iPhone Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds & animation, or features like multiple timelines & smart gestures, there's a lot to love about Tweetbot. Multiple Timelines Following too many people? Maybe you only want to read tweets from co-workers while at work.
Annual contract billed annually. Quarterly payments available at an additional 10% per month. * Annual contract billed annually. Quarterly payments available at an additional 10% per month. Learn More About Offerings for Agency Partners All editions offer unlimited marketing users.
Create live experiences that keep readers hooked. With real-time updates, readers see changes to your stories immediately as they're published without having to refresh the page.
Trusted Content Discovery Publishers Brands Bloggers Introducing: Zemanta Streams - Your Mobile Reader Engagement Solution.
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If the active userbase on any of your apps ever tops one hundred thousand users in a month, we'll contact you to set up a custom pricing package that aligns our interests with yours: To create an even more successful app.
Uberflip is a content marketing software that brings your videos, photos, social media channels, and Flipbooks into one engaging, responsive and branded experience.
Share audio content online and completely free of charge with Audioboo. Post it here and to other social networks. Sign up now or download the free app.
Not directly - but HubSpot's pricing is designed to scale with the size of your business, so we do ask our customers to purchase a product that will fit their level of use. This means purchasing enough contacts to match your inbound marketing needs.
It would be great if you wrote your own post on the subject of tool selection and segmentation.
Embed this list on your post and share these tools with your audience.
Let’s start the debate and educate people on how to choose tools.