There are many more than three advantages for getting your business on Google+, but I thought I’d list a few that weren’t directly related to SEO.
We all know that social media puts a huge stress on a company’s time and financial resources.
Myths to the contrary, Social Media is not free nor easy.
Consultants tell brands to go where their clients are. It’s marketing 101.
So if their clients are on the internet, if they use Google Search, have a Gmail account, watch YouTube videos, read RSS feeds on their Google Reader or use Google Docs then yes, brands should be on Google Plus.
The differences are:
- Pages can’t add people to circles until the page is added first or mentioned.
- Pages can be made for a variety of different entities whereas profiles can only be made for people.
- Pages can have multiple administrators. It has only one owner but up to 50 managers.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button. Appearing under your profile, this is a way for people to endorse you. The other is to include you in their circles, of course.
- Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
- Pages don’t have the option to share to ‘Extended circles’. (friends of friends)
- Pages can’t hangout on a mobile device.
Why should you want to stake a claim on Google Plus Pages?
1. You can follow your fans back.
You can place them in “circles”. This is a great management tool for segmenting your clients.
For example, you can have a circle for prospects, one for geographical area, one for past sales. It actually makes for a decent CRM system as you can move them through different circles as the sales cycle progresses.
Having your brand in their circles allows you the ability to interact with them as you would on your personal Google+ profile page.
You can then follow their updates, comments on their posts and +1 them as your Page.
2. You don’t have to spend big bucks to get your content seen
As Google Vice President of Product Bradley Horowitz says in this video interview for Business Insider, Google’s not worried about meeting the next payroll, so there aren’t any ads now will there be sponsored posts in our streams for awhile.
As a brand, your reach is dependant on the quality of your content and promotion.
If someone likes what you have to say then circles you, everything you post will appear in their stream with these provisos:
- That your post is shared to “public” (It’s the default)
- That your follower hasn’t buried you in a seldom viewed circle or “muted” them.
The main difference with Facebook is that there is no algorithm that dictates who will see your content. The control is totally in the hands of the people following you.
3. You can do business on Business Pages
In case you haven’t heard, Google+ is Google.
All of the apps that you use for business are available on the Google+ platform, Google Drive, (docs), YouTube, Gmail (totally synced with G+) and the most heralded feature, Google+ Hangouts and Hangouts On Air.
With Hangouts, you can collaborate with clients in video conferencing of up to 10 people at a time. For educational institutions that have Google Apps for Education, that increases to 15pp.
These are virtual meetings where you can watch videos, share and edit Google documents, present a product or hold a focus group.
With Hangouts On Air, you can host your own TV style show on your business page. This is a great way to drive people to your Page. It’s a live broadcast that is publically viewable but participants must be invited.
Once completed, it’s immediately available for viewing on your Page or YouTube channel.
Your Google sign in is your key to all Google products.
Do you have a strategy for your Google+ Page?