Google Plus Gets It For Business

There are many more than three advantages for getting your business on Google+, but I thought I’d list a few that weren’t directly related to SEO.

We all know that social media puts a huge stress on a company’s time and financial resources.
Myths to the contrary, Social Media is not free nor easy.

Consultants tell brands to go where their clients are. It’s marketing 101.

So if their clients are on the internet, if they use Google Search, have a Gmail account, watch YouTube videos, read RSS feeds on their Google Reader or use Google Docs then yes, brands should be on Google Plus.

Google Plus pagesGoogle Brand Pages are similar to Google+ Profiles; all of the functions such as commenting, sharing, Hanging Out etc. are the same.

The differences are:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • Pages can have multiple administrators. It has only one owner but up to 50 managers.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button. Appearing under your profile, this is a way for people to endorse you. The other is to include you in their circles, of course.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
  • Pages don’t have the option to share to ‘Extended circles’. (friends of friends)
  • Pages can’t hangout on a mobile device.


Why should you want to stake a claim on Google Plus Pages?

1. You can follow your fans back.

You can place them in “circles”. This is a great management tool for segmenting your clients.

For example, you can have a circle for prospects, one for geographical area, one for past sales. It actually makes for a decent CRM system as you can move them through different circles as the sales cycle progresses.

Having your brand in their circles allows you the ability to interact with them as you would on your personal Google+ profile page.

You can then follow their updates, comments on their posts and +1 them as your Page.


Create a Google Plus Page 

2. You don’t have to spend big bucks to get your content seen

As Google Vice President of Product Bradley Horowitz says in this video interview for Business Insider, Google’s not worried about meeting the next payroll, so there aren’t any ads now will there be sponsored posts in our streams for awhile.

As a brand, your reach is dependant on the quality of your content and promotion.

If someone likes what you have to say then circles you, everything you post will appear in their stream with these provisos:

   - That your post is shared to “public” (It’s the default)

   – That your follower hasn’t buried you in a seldom viewed circle or “muted” them.

The main difference with Facebook is that there is no algorithm that dictates who will see your content. The control is totally in the hands of the people following you.


3. You can do business on Business Pages

In case you haven’t heard, Google+ is Google.

All of the apps that you use for business are available on the Google+ platform, Google Drive, (docs), YouTube, Gmail (totally synced with G+) and the most heralded feature, Google+ Hangouts and Hangouts On Air.

With Hangouts, you can collaborate with clients in video conferencing of up to 10 people at a time. For educational institutions that have Google Apps for Education, that increases to 15pp.

These are virtual meetings where you can watch videos, share and edit Google documents, present a product or hold a focus group.

With Hangouts On Air, you can host your own TV style show on your business page. This is a great way to drive people to your Page. It’s a live broadcast that is publically viewable but participants must be invited.

Once completed, it’s immediately available for viewing on your Page or YouTube channel.


Google Plus HangoutThere are no third party apps needed to access these features or  have access to your personal information.

Your Google sign in is your key to all Google products.

Do you have a strategy for your Google+ Page?


Ray Hiltz
Ray Hiltz is a Google Plus specialist and Social Media Strategist with management roots in restaurant, hotel and performing arts. Ray writes about social media, social business and Google Plus on his blog: His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and freelancers. Ray is a popular speaker on Social Media, Social Business and Google+.
Ray Hiltz
Ray Hiltz


  1. says

    Great info Ray! I am a believer in the power of the G, as you have shared. The more I google around with G+ the bigger fan I become, the Hangouts option is an great tool…

    • rayhiltz says

      My pleasure, Andrea. Google is a whole suite of applications and tools to help business, Google+ ties these all together. G+ is still new and a lot of new features will be unrolled in 2013. Looking forward to seeing where we are this time next year in G+ adoption.

  2. rayhiltz says

    I just added you to my NewRayCom circles, Jared :-)
    There' over 100 milllion active user on Google+. Like any meeting or party you're invited to, it's good to startr by scanning the room to see who you already know, then hang around a few groups to see if you can add anything to their conversation…in other words, network.
    It's a very good idea to make sure you put a few posts up before publishing your page. This way, people will have a sense of who you are and what content you will be sharing.
    You can check out my G+ posts on my site: I also publish a weekly G+ tips newsletter that you can subscribe to.
    Hope this helped :-)

  3. Gettysburg Gerry says

    I am guilty of inconsistency here, every time I go there, I love it and am reminded how much I do like it. Great for business and lets face it, Google is a search company, it works for SEO. It is important that people fill out the whole bio with connectiongs, links etc. I was big hangout user for a long time, need to get back into it. Thanks for the push Ray

    • rayhiltz says

      Very welcome, Gerry. As you know, it takes some investment of time to establish a routine on a new channel. There hasn't been one platform that I hadn't struggled with at first.
      You're very right about having a complete profile. You're working directly on the Google platform, be a shame to not take advantage of it's SEO advantages.
      Thanks for the feedback. :-)

  4. says

    Re; "Do you have a strategy for your Google+ Page?"

    My company did until recently…

    Looking forward to the "bug issue" we are having to be resolved so we may continue to explore all of the apps, and tools you have you have so thoughtfully shared.

    Bug Issue: "Share what's new" posted on our G+ business home page disappear, and only visible on our G+ business profile page!

    Do you have any suggestions as to how we may contact G+? Attempted to share this bug issue using their feedback app only to find that after putting all the information they requested… there was no submit button ;(

    Have found G+ to be extremely time consuming…

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