Google Plus: The Just In Case Network

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Google Plus. Some love it, some hate it, and quite a few are still trying to figure out what it is. Google’s much beleaguered social network has been overwhelmingly unimpressive. What is impressive: The strong opinions many have espoused.

Launched in June of 2011, Google+ now boasts an impressive 400 million users, 100 million of which are active every day. Granted, it still lags behind Facebook, Twitter and Pinterest, but 400 million users is nothing to sneeze at. I’m pretty sure we’d all be doing backflips if we had that kind of monthly traffic. However, there does seem to be a strange disconnect between the sheer volume of users and vocal few who seek to malign it.

Why are so many people, especially social media aficionados, using a social network that they spend so much time complaining about? Or worse, that they find irrelevant and predict will ultimately fail? Why bother to cultivate a presence if you believe it is a waste of time? I have a theory. That theory has its own acronym: JIC. Just In Case. Just in case Google can pull off this social media experiment. Just in case Google was right and social signals translate to more meaningful search results.

Google has a track history of doing the improbable, the unthinkable. Case in point, the very word “Google”. It has evolved from a noun to a verb. We don’t search, we google. Google is synonymous with search. It is part of our vocabulary. Google is a search powerhouse. We are tantalized by the SEO possibilities. Do you really want to ignore what could mean the difference between life and death for your online presence? Neither do I…….just in case.

Recognizing that it would be foolhardy to ignore Google, I have a suggestion for Google. Give us something that will make Google+ indispensable. Something so inherently useful that we wouldn’t dream of looking for the next great thing in social media. Something that would make us circle with glee. Give us Venn Diagrams. Yep, I said it. Math geeks rejoice. Venn-Diagram functionality in our circles. The ability to automatically create new circles based on the intersection of existing circles. For example, I could take my “Believers” circle, my “Women of G+” cirlce and my “Social Media” circle, see where they overlap and create a new circle, “Social Media Women Who Are Believers”! Genius.

Such a simple concept, yet so incredibly useful that its hard to believe they have not done it yet. In that I’m a “cup half full” kind of gal, I have faith that they will eventually give us what we need. In the meantime, I’ll do it manually….just in case.

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Kimberly Reynolds
Kimberly Reynolds is a social media and mobile marketing consultant that transforms ordinary websites into powerful marketing machines.  A serial entrepreneur since she was 12, selling books door-to-door, she now trains small business owners on how to leverage social media and the mobile web to attain financial freedom.  If you are interested in how to use social media to outshine your competition, visit her website for a free social media analysis and social media training. Also, visit her on Google.
Kimberly Reynolds
Kimberly Reynolds
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