Google Plus: The Just In Case Network

Google Plus. Some love it, some hate it, and quite a few are still trying to figure out what it is. Google’s much beleaguered social network has been overwhelmingly unimpressive. What is impressive: The strong opinions many have espoused.

Launched in June of 2011, Google+ now boasts an impressive 400 million users, 100 million of which are active every day. Granted, it still lags behind Facebook, Twitter and Pinterest, but 400 million users is nothing to sneeze at. I’m pretty sure we’d all be doing backflips if we had that kind of monthly traffic. However, there does seem to be a strange disconnect between the sheer volume of users and vocal few who seek to malign it.

Why are so many people, especially social media aficionados, using a social network that they spend so much time complaining about? Or worse, that they find irrelevant and predict will ultimately fail? Why bother to cultivate a presence if you believe it is a waste of time? I have a theory. That theory has its own acronym: JIC. Just In Case. Just in case Google can pull off this social media experiment. Just in case Google was right and social signals translate to more meaningful search results.

Google has a track history of doing the improbable, the unthinkable. Case in point, the very word “Google”. It has evolved from a noun to a verb. We don’t search, we google. Google is synonymous with search. It is part of our vocabulary. Google is a search powerhouse. We are tantalized by the SEO possibilities. Do you really want to ignore what could mean the difference between life and death for your online presence? Neither do I…….just in case.

Recognizing that it would be foolhardy to ignore Google, I have a suggestion for Google. Give us something that will make Google+ indispensable. Something so inherently useful that we wouldn’t dream of looking for the next great thing in social media. Something that would make us circle with glee. Give us Venn Diagrams. Yep, I said it. Math geeks rejoice. Venn-Diagram functionality in our circles. The ability to automatically create new circles based on the intersection of existing circles. For example, I could take my “Believers” circle, my “Women of G+” cirlce and my “Social Media” circle, see where they overlap and create a new circle, “Social Media Women Who Are Believers”! Genius.

Such a simple concept, yet so incredibly useful that its hard to believe they have not done it yet. In that I’m a “cup half full” kind of gal, I have faith that they will eventually give us what we need. In the meantime, I’ll do it manually….just in case.

Kimberly Reynolds
Kimberly Reynolds is a social media and mobile marketing consultant that transforms ordinary websites into powerful marketing machines.  A serial entrepreneur since she was 12, selling books door-to-door, she now trains small business owners on how to leverage social media and the mobile web to attain financial freedom.  If you are interested in how to use social media to outshine your competition, visit her website for a free social media analysis and social media training. Also, visit her on Google.
Kimberly Reynolds

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23 Comments on "Google Plus: The Just In Case Network"


Guest
bowden2bowden
2 years 3 months ago

Great post Kim, I use G+, somewhat limited and see it's value however it is certainly not of the fb nature, no complaints.

Guest
[email protected]
2 years 2 months ago

Ah ha! The new communities almost give you this very functionality!! So excited.

Guest
bowden2bowden
2 years 2 months ago

agreed, after spending a few hours playing around with concepts of the new feature, excitement is building. I see the ability to build specific targets who can be active in the debate, cause or other. In a sense takes out the standard "wondering aimlessly' broadcast!

Guest
[email protected]
2 years 4 months ago

Good point Kellie. Also, it has a different feel to it. My network on Facebook tends to be very liberal, whereas on G+, my network is more in sync with my personal philosophy…they tend to be more conservative. I enjoy both conversations, but I find my time on G+ to be much more productive…professionally and personally.

Guest
Kellie Leigh
2 years 4 months ago

Great post Kimberly. I receive many inbound calls from Google+ every week. People often cooment that there are not many users on G+, but I have managed to bring most of my audience there. It is great that there are fewer people because that means a lot less clutter…. no one misses what I post there! :)

Guest
Amanda Blain
2 years 4 months ago

"over 5 zillion websites that seem to be be doing fine without" Someone must not have heard about penguin or panda updates :)

I love Gplus… Obviously. 2.2 million followers will do that to you. What you put into it is what you get out of it. Time and effort is required with no API… and thats just too much effort for many 'marketers' right now :)

Guest
[email protected]
2 years 4 months ago

Well, now you are up to 2.2 million plus 1! You are absolutely right. The lack of a usable API has definitely been a deterrent to marketers that limit themselves to automated interaction. Whatever you are doing on G+, you are doing right. Kudos to you.

Guest
kstaxman
2 years 4 months ago

The surprise card that Google holds is that they control search so it's easy for them to make Google+ rank well and show up well which will make Google+ a necessity. That has already begin to happen and when you look at where Google was in Social Media Google+ is doing as well as can be expected against the Juggernaut that is FaceBook. And Google has the money and determination to hang in there against FaceBook. So unless they decide to jump ship as they did with their other attempts Google+ can only grow and as they weave it more and more into all their other services it will be impossible to escape using it some much as FaceBook isn't an option now it's a necessity. Google+ will be the same with the weight of Google behind it for just as an avalanche stops for nothing Google+ will do the same once it reaches critical mass.

Guest
[email protected]
2 years 4 months ago

I agree 1,000% …and then I agree some more!