In the early days of Twitter, #FollowFriday or as the hashtag has turned #FF was a way for brands and users to give a shout out to those followers whom they want to highlight and thank for their following. The intention behind #FF is to showcase a user or brand so they could obtain more followers based on the recommendation of the user.
As with anything, no good deed goes unpunished. #FF has taken a hit from those within the Twitter community as it is has been overused, abused over the years. Too many folks feel obligated to use #FF and others have decided to stay away from Twitter on Friday’s simply because their streams fill with these shout outs and it is apparent some are only doing it for their own self promotion.
My take is that #FF is a way to show gratitude for individuals on Twitter and it should be taken as a compliment that someone thinks enough of you to spend any time to give you a recommendation. Of course, you should be gracious when you receive a#FF and thank the person who is sending it out. However, the only caveat I use in this, if you feel the person is not sincere in their use of#FF, don’t feel you have reciprocate. #FF is not a time for “you scratch my back, I’ll scratch yours” If you truly feel someone deserves kudos on Twitter don’t wait until Friday. Anytime, any day is perfect to show your appreciation. The message behind #FF is that you put yourself on the line to recommend another. If you do not feel that they truly deserve #FF, don’t do it. On any platform, your recommendation of another is a way to transfer your integrity. If you are promoting others who are not up to snuff but you feel since they have a high follower count….or klout number, you are not doing anyone any favors. Followers are earned in everything we do on social media platforms. Our tweets, updates create the foundation of trust for each of us. If you are simply just riding the coat tails of others, you will not gain any brand loyalty or be considered “the real deal”
I use #FF to highlight those who have made an impact to my world. It is simply my way to say Thank You. I’d rather take the time to craft a personal #FF – even highlighting a great tweet from the individual – to showcase their work as proof that I believe in the connection made. I do not go overboard creating hundreds of tweets, rather think of 10 people who made a difference in your week. Do you feel they would make a difference to others?
What say you, how to do you use #FF on Twitter?