Event marketing is relatively new to me, but in building my upcoming event, the Silicon Valley Story I’ve been learning a little more about using social media to build buzz. The event is still more than a month away but I thought starting early would be extremely beneficial in building momentum and creating an engaged audience. I’m still climbing the learning curve but I’ve already had some takeaways:
1) Content Calendars – I wrote about content calendars a month ago for SteamFeed and I have been using one for my upcoming event on the blog that I am using. Content calendars have kept me in line and have allowed me to send through consistent posts to Facebook and Twitter where I’ve received over 300 click-throughs within the first 10 days of the event.
2) Get out there – Getting an event out on social media requires keeping attention and getting yourself out there. In the time that I’ve done this, I’ve been posting to places I usually wouldn’t – Yelp events, local newspaper event directories, and even LinkedIn, where I lurk but rarely ever say anything. On my college’s alumni network specifically my post even trended to the top for the week, which was unexpected but awesome.
3) Talk to People – Social media includes socializing, and that’s what I’ve been doing as well. Part of social media includes social networking and in talking to people I’m able to exhibit the passion and interest for this event that otherwise could not be done over text. I’ve created event invitation cards which link back to our Facebook page and Eventbrite page.
4) Scheduled Posts – Scheduling posts is also a big thing for me as I try to market my event. I use BundlePost, the product that fellow steamfeeder Robert M. Caruso developed and putting that out there allows me to spend more time doing what I do best – engage.
What tips do you have for building buzz for events over social media? I’d be curious to hear what you’d have to share after reading what I have done so far.
The Silicon Valley Story will be held January 16th, 2013 at the Sunnyvale Art Gallery & Cafe in Sunnyvale, California. Entrepreneurs Mark E. Sackett (Reflecteur, Art of Active Networking) and Julia R. Hull (BundlePost, Perfect Networker) will be our keynote speakers and advocating for healthy networking, connecting with others and helping others do better. Join us for a night of connecting, reflection and collaboration. Early bird tickets are here.