When you mention social media, some people immediately think about Facebook. And because of this, some business owners think that a social media strategy is dependent on the social network you participate in. However, the ‘social’ part of ‘social media’ is the same on every network.
The one way social media message
Many companies are treating social media the same way as they would treat Television or Radio advertising. Some companies think they can just create some ad, share it on multiple social networks repeatedly, and get results from it. But social media simply doesn’t work that way. Why? Because social media is about people who want to gather informally and be social!
People are tired of receiving a one-way message from companies. Nobody wants to go on Facebook to “like” a brand if all the company does is talk about itself. So what are you, as a company, going to do about it? Here are a few ideas that might help you get on the social media ‘bandwagon':
- Social comes from within. Companies that are fun and energetic, and that live a social culture outside of social media will be the ones that thrive on social networks.
- Shut up, and listen to what your customers are saying. After that, share content that they like. If you’re sharing content that your customers don’t care about, nobody will listen.
- Engage with your customers. Let them know that you are there, and that you are relevant to them.
- Provide value in your content. Don’t simply post company updates if your customers don’t receive value from it. Share stories, case studies, white papers, coupons, entertaining videos, etc.
- Be transparent. Show your customers what you’re made of. Be authentic. Show personality. Show gratitude to your customers, let them know you care!
- Always respond to comments, whether they are good, bad, or ugly.
- Be ready to relinquish control. Your customers have a story, let them tell it. Embrace content from others, and grow your community.
- Most importantly, be remarkable! Playing it safe is the riskiest thing you can do. If you play it safe on social media, you’ll most likely become boring, and your fans will be non-existent. So spice it up, take a risk, and do something remarkable!
Notice how I never mention a specific social network in this list? It’s because social is irrelevant to the ‘media’ (network). Choose the channel that is most suitable for you, and apply the above list to it. Doesn’t matter if you’re on Facebook, Twitter, or LinkedIn, all of the above apply to any network. Crazy huh?
So what is your advice for social media? Do you take a holistic approach to it, or do you focus on each individual networks independently? Please share in the comments bellow!