If pictures can tell a thousand words, infographics can leave a thousand impressions. Although they are still relatively new to many businesses and brands in the world of digital marketing, infographics have increased in popularity with their compelling designs and ability to share detailed information by visualising data. Never before has it been so easy and effective to take a boring data-rich text report to life through visualization and quick data points.
When it comes to infographic design and type, everyone has their favorites and preference. Soul Digital, a leading digital agency from Melbourne has provided valuable insights to building a killer infographic that can make waves in your content marketing campaigns. We’ve taken their data and analysis, while combining it with our own to bring you this indepth report on infographic creation and design.
Build a campaign based on content topics that are in high demand.
You want to develop an infographic that will have the best chance of generating links, getting shares and engagement. Some ways to find strong opportunities include:
- Doing a search on Google to see what content is ranking well for a particular topic. If the content is presented in text, the format can be changed to use images in an infographic.
- Doing a search on Pinterest for a topic and identifying content that has been repinned.
- Searching discussion boards for topic threads that have a high amount of engagement.
- Reviewing the social media buzz of different content by using tools like BuzzSumo.
To see more of the top infographics based on social media, online marketing and business, be sure to check out the collection at http://marketinginfographics.org.
Focus on producing an infographic for a specific niche.
There is the saying that it is better to aim with a sniper than it is with a shotgun. The same analogy applies to implementing content marketing campaigns. The success of your infographic campaign will depend on how well it strikes a chord with your target audience. To give your content the advantage, ensure that the content is niche-specific. If the content is too general, it is unlikely that it will perform well. For example, a recipe infographic could be developed for vegans that are interested in eating Jamaican style cuisine. Another infographic could cover the top dietary requirements for Jewish vegetarian female bodybuilders. The more specific it is, the more likely it will get picked up by the target audience.
Ensure the content that you deliver is valuable to your target audience.
The content that you deliver needs to be valuable to your target audience. This means delivering content that has depth and credibility. Some ways to make the content strong include:
- Using quotes from authors, speakers or organisation representatives.
- Collecting data from research, such as surveys, focus groups or case studies.
- Referencing existing publications.
- Citing statistics.
- Presenting industry forecasts.
You can see an example of an infographic that was made to teach bloggers how to start making money with their site. Not only was the infographic created to provide a visual, but it also accompanied the 2,500+ word article that went along with it. Be sure to visit the how to make money blogging guide to see the infographic and text content in it’s entirety.
Add appeal to your information by visualising the data.
Infographics should provoke thought and intrigue. Great books to reference when considering infographic ideas include “The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia” or “Information is beautiful”, both authored by David McCandless. 65% of people on the web are visual learners. People process the information quicker, people engage with the content more through clicks and shares and up to 20% of the information presented is retained better when compared to standard text.
Consider developing a ‘Guestographic’.
Just like infographics, guestographics have been promoted by web marketing experts like Brian Dean from Backlinko. The difference between the two is that guestographics provide each webmaster with a ‘mini-blog post’ to go along with the infographic. This is beneficial to the webmaster since they receive unique and valuable content that is exclusive to their website. Additionally, your website can gain relevant contextual links that point back to the website.
You can see an example of one of his infographics below.
Get inspired from image platforms that can help you develop a captivating infographic.
You can leverage some of the following websites to make compelling infographic images that will grab the attention of your audience. Tools include:
Creating a successful infographic can significantly amplify your web presence and generate social buzz and several natural links to your website. They allow the webmaster to promote their content to scale. So why wait. Take action today!