Startup budgets can be difficult to work with, especially when you think about all of the ways that you need to use your money in order to market yourself effectively. Thankfully, though, if you’re hoping to build links to your website or blog in order to increase traffic, conversions, and profits, there are some steps that you can take in order to stay within your tight budget. Check out the tips below to get started.
Quality Content Should Come First
Before you start link building, you need to spend time creating valuable content that you can post on your website or blog. No matter how many sites link back to you, if your content is not worthy of reading, visitors will simply leave right away. And you don’t need to spend a lot of money creating high quality content, as you can write it yourself, your staff can write it, or you can hire affordable freelance writers to take care of it.
Write Guest Blogs
Another affordable way to accomplish your link building goals is by guest blogging. Basically, all you have to do is approach relevant, high authority websites and see if they publish content from guest bloggers. Once you find the sites that take guest blog posts, make sure that you write a piece that would be considered high in quality, as Google has been cracking down on low quality guest bloggers.
Within your blog, include a link to your website, making sure it fits into the content naturally and makes sense. Again, you don’t want Google to penalise you. Instead, you want people to read your post and click the link to visit your website.
Purchase Affordable Online Advertising Space
One of the more affordable yet surprisingly effective ways to advertise your website or blog online is by purchasing space on social media sites like Facebook. You can get a lot of exposure for your money, and you can decide how much you want to spend, even if it’s a very small amount. So while there are certainly a lot of free ways to go about link building, don’t forget that you can also get good results by spending a bit of money on advertising.
Get Help from SEO Professionals
You can always hire a team of SEO professionals from a link building service in order to get the results that you’re after. Look for businesses with competitive pricing, including those that are willing to work with startups to help them get their sites and overall marketing plans off the ground. You may be surprised by what you find, and you can leave all of the link building tasks up to people who know the latest SEO rules inside and out.
With the tips above in mind, you can certainly start your link building campaign and execute it flawlessly even if you’re on a low budget because you’re operating as a startup. When things get rough, just remember that this is an integral component of getting your site in front of as many people as possible in the hugely competitive online world.