How To Get Someone’s Attention On Social Media

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Let’s face it: It’s a competitive world we live in, and ultimately only those that take action are remembered. When it comes to our industry, getting noticed can prove to be very difficult in a world where everyone claims to be a “social media guru”. So how exactly can you stand out from the crowd?

A few months back I began to invest more time in LinkedIn groups to increase my visibility on the platform. This entailed sharing my own tutorial videos and responding to the comments or questions they received. That’s when I attracted the attention of Toni Reintke, a Professor at Merced College in California.

Toni left a compliment on one of my tutorials from a LinkedIn group we shared, I thanked her, and just like that she sent me a connection request, and I accepted it.  Usually that’s as far as things go, but this time I did something different.

I followed up by sending her a personal reply thanking her for connecting and to have her let me know if I could be of any help… to which she responded:

attention on social media

Ok, so did I just get more than her attention by proactively sending her that reply? Did I just score an opportunity to give a guest lecture to her class? Sure looks like it!

After a brief phone conversation we both agreed it would be best if I spoke to her class about personal branding and social media job searching. This was a perfect fit considering I am also a recent college grad and could personally relate to her students.

The Skype session was scheduled for the following week and Toni said she would introduce me to her class prior to the lecture so they would have the opportunity to research me.

Thanks to LinkedIn Premium, I was able to tell that about 10 of her students took her advice and viewed my LinkedIn profile leading up to the lecture. However, only ONE student actually took the time to send me a message and introduce himself.

This got me thinking…How could I turn this into a valuable lesson?

The Experiment

The day of the Skype lecture had arrived and before I jumped on camera I wrote down the names of those students who I knew had viewed my profile.

Once the students were all seated and I had their attention, I briefly introduced myself and then I asked everyone in the class to stand up and if I didn’t call their name please sit down. I then called out the names of the 10 students who had viewed my profile prior to the lecture. After the rest of the students sat down I said, “Great you all took the time to look me up, now if I don’t call your name please sit down”.

I then named the one student who had reached out and sent me a message, Reggie.

The Results

Reggie, Toni, and the rest of the class were shocked that only 1 of the 25 students was left standing.

Next I related this to the competitive state of the industry and how everyone wants to work in social media. The lesson being that in order to succeed, you need to be willing to go the distance and put yourself out there for the attention you desire.

Then I told the students the story of how their teacher and I originally connected, and how we took the extra step to connect much like their fellow classmate had. I finished by congratulating the single student, having the class give him a round of applause and then continued with the Skype lecture. At the end, I had the students get in front of the camera for one last group picture!

social-media-class

Once the students were excused from class both Toni and I agreed that the experiment was a very powerful lesson for her class. You have to take ACTION and not EXPECT connections to come to you.

Later I asked Reggie what he got out of the lesson and here’s what he had to say:

“It meant a lot to be some what honored for taking a step forward, not knowing whom may be paying attention. I was totally surprised that no one had taken the opportunity to walk through or put a foot in the door of unknown opportunity. I found out through communications with you and other liked minded people, that there are others willing to help and guide you, if only you take that step and ask.”

The key here is being proactive in getting people’s attention on social media, whether it’s for job hunting, guest lectures, meetings, etc.

Since the lecture, whenever I feel discouraged or unmotivated, I take a good look at myself and ask: “Would you be the one left standing?“

What opportunities have you been introduced to as a result of being proactive and getting attention on social media? Please leave a comment below!

Featured photo credit: smi23le

*This is a guest article by Jacob Curtis*

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Jacob Curtis

Jacob Curtis

Digital Marketing Strategist at Bonfire Marketing
An early advocate of digital media, Jacob has observed the evolution and adoption of social media in connecting people online. Working at Bonfire Marketing he continues to hone his craft and creates tutorials on social media in his free time. Feel free to connect with him online!
Jacob Curtis

@jacobkcurtis

HI ✈ PDX | OSU Alum | Digital Strategist & Community Manager at @ThinkBonfire | Marketing, Gaming & Tech News Daily | View my Social Media Tutorials Online!
3 Things you Forgot About Motivating People http://t.co/WVd1Hz21wz via @shawmu - 21 mins ago
Jacob Curtis
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Comments

  1. 79 shares and no comments yet… they still don't get it Jacob ;-)
    Regards,
    @Marec_K

  2. I love this article Jacob! I preach this concept to my people all the time. A little bit of extra effort goes a very long way. This is a perfect example of that. Well done!

  3. Hi Jacob,

    I like your aggressive style. I've noticed that you're followed by a lot of a-listers on Google+. Can you attribute that to sticking your neck out?

    • Hey Bob, I'd say that has more to do with starting small and building relationships with smaller circles first (they can then be very beneficial in learning, gaining followers, and helping build your G+ clout.

      I'm usually the one who sends out the invite to and A-Lister first, and hope my work/shared connections speak for themselves.

  4. davidgrupa says:

    Wow . . . thanks for taking the time to write this, Jacob. This sheds a little more light on the social media black hole that many people find themselves lost in.

  5. You are perfectly right, Jacob, "You have to take ACTION" indeed. Great experiment.

  6. Jacob, great article and very important message. A worthwhile experiment, enjoyed by all – glad we could connect, your input was valuable to all. I look forward to collaborating again in the future.

  7. Joel Lazar says:

    I see the process value in the article. But I don’t see the value in the result long term. How do I turn these results/activities into profits or is that a dirty word here?

    • Hey Joel, I think the value comes from the lesson of applying yourself regardless of who you are.This story involved prospective social media professionals who will need to be proactive in establishing their future online networks. If you're talking about profits, let's sum it up to having to work to get paid. Online you have to connect to get networked.

      For these students the value was getting a taste of the real world, where opportunities don't just grow on trees and it's harder to be memorable. Hopefully some of them will take the lesson to heart right now instead of having to learn it from a missed opportunity post graduation where it counts.

      It was also rewarding for me to see how a slight change in my own behavior opened up this opportunity for me.

  8. lizashaw334683818 says:

    Wow, that was a hard truth well taught. Thanks Jacob

  9. Nice job Jacob, only thing I would add, you have to be consistent. Going the extra step once isn't going to cut it, you have do it over and over, again and again….then do it some more….pleasure to read…

  10. Good points, Jacob. I'd like to talk videos, engagement, reach. Connect in G+ and hangout soon? Saul Fleischman in G+ – please message if/when you circle me. Thanks.

  11. It's so hard for so man to take that initial leap of faith and just make the introduction.
    If you want to rise to the top and get the most out of life you have to ask for what you want, it's not just going to be handed to you. That includes asking for introductions and opening your own doors.

    Great article!

    • Great point. I'm happy that my story helped illustrate and reinforce the importance of taking that initial "leap of faith"

      "The main thing is to make history, not to write it"
      -Otto Von Bismarck

      Thanks for stopping by The Nerdy Nurse!

  12. Hello Jacob,

    It's a great case study, thank you!

    I think it boils down to what you want to achieve with social media. I know I always try to respond to invitations on LinkedIn. A simple "Hi, nice to meet you" makes a whole difference.

  13. Thanks for stopping by Cendrine and good point!

    I like how the lesson can also apply to job hunting, guest lectures, meetings, etc.

  14. Truly fantastic post, Jacob! This is a perfect example of what it takes to get noticed online and stand out in social media. There's so much noise around us, clamoring for attention but you have to be creative, innovative and willing to go that extra mile to get notice. That's what I had to do and you've done a beautiful job of it as well. Congrats! And thanks for sharing this awesome case study with our BizSugar community.

    Ti

  15. Couldn't have said it any better myself Ti! Happy to share my guest post with your BizSugar community, I've gotten a lot of great feedback from the site.

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