If you haven’t heard yet, Google is looking for new ways to authenticate quality links. People are doing a lot more social sharing and a lot less backlinking these days. One way Google has decided to sort through the garbage to find the gems on the internet is through their Google Authorship program. So if you’re interested in getting ranked higher on search results and stand out among the millions then it’s time to let Google know who wrote all that great content.
Link your content to your Google+ profile using a verified email address
- 1. Make sure your email is on the same domain as your content (Example: [email protected] will work for me because I post my content on SteamFeed.com)
- 2. Make sure that each article published has a “by Author’s Name” so that Google can figure out who wrote it (Example: by DJ Thistle or Author: DJ Thistle).
- 3. Go to the Google Authorship Page and submit your email.
Set up Google Authorship by linking your content to your Google+ profile
- 1. Create a link somewhere on your website using the following tag:
Keep in mind that profile_url should be replaced with your Google+ profile url (Example:https://plus.google.com/u/0/102486083051661481149).
- 2. Go to your Google Plus profile About Page and add your website as a site you contribute to.
Make sure you’re in edit mode and you click on custom link.
- 3. Use Google’s Structured Data Testing Tool to see if everything worked out for you by entering in the url of one of your articles (Example: When I enter in Daniel Hebert’s latest post “http://www.steamfeed.com/3-sure-fire-ways-to-get-the-job-interviews-you-really-want/” I get the image below).
If you’re still having trouble check out this YouTube video:
Multi Author Blog
You can either have each individual author link to their Google plus profile on each article using: <a href=”[profile_url]?rel=author”>Google</a> or if your website has individual author bio pages then they can just link back to Google Plus right from there.
The easiest way I’ve found to set this up is to use a plugin. WordPress has a great plugin called: Google Author Link.
Note: It may take up to 14 days for your profile image to appear next to your articles on Google.
Are you using the new Google Authorship program? Have you seen any increase in your search results? Please leave a comment below.
Note: One of our SteamFeed Authors, Ray Hiltz, was kind enough to add this in the comments but I felt it was important enough to put into the article.
“One thing I would add is that if the snippet doesn’t appear in the Webmaster Tools Test, it might be because you haven’t put your site on the Google+ profile page in the “www” url format. i.e. “www.steamfeed.com or “http://www.steamfeed.com”. “