Bloggers know Pinterest is hot. Whether you blog about the latest technology gadgets or the hottest fashion trends, Pinterest can connect consumers with your content, boosting blog exposure, SEO and traffic.
So how can you use Pinterest to drive traffic to your blog and increase repins, shares and comments?
1. Create Compelling Content
Your blog is a space where you can serve up content that provokes emotion and resonates on an emotional level.
Compel consumers to take action by keeping your content fresh, relevant and hyper-focused on the needs of your target audience.
2. Design Eye-Catching Images
Driving people to your blog will take a mix of compelling content and eye-catching images, so design a pin that people are eager to share. As Ted Rubin, Chief Social Marketing Officer at Collective Bias says – “You need [a way] to poke your consumer in the eye digitally!”
Here’s how you can do it:
A study by Dan Zarella points out that a combination of text and height contribute to the amount of repins you receive.
- Keep your text to 200 characters and include a call to action such as “Pin This!” or “Share This!”
- Pins receiving the most repins are 800 pixels in height.
3. Pin Your Post
Once your post is live, pin your eye-catching image to Pinterest. The direct link to your blog will drive traffic to your site and boost SEO. You can accomplish this by adding the direct link within the description of the pin.
Make sure to pin your new post immediately to increase reach and exposure.
4. Tweet Your Pin
This is an easy cross-promotion tactic that you can implement as soon as you pin your post.
Begin by creating multiple versions of your tweet. Each tweet will be scheduled at different times throughout the week using quotes, key takeaways or various versions of your post title. The idea behind this is two-fold. You will learn what content best elicits a response from your Twitter followers and you are able to leverage Twitter to keep your post (and business) top-of-mind.
5. Display Pins on Your Blog
Add your pins to your blog sidebar to display your most recents pins. This will encourage visitors to repin your content without ever leaving your blog.
If you are a WordPress user, adding a plugin to your widget sidebar is the simplest way to quickly