As is my routine at this time of year, I’m reflecting on everything that has transpired business-wise over the past three quarters. This ranges from reviewing our achievements versus goals, the technology that we use, the effectiveness of our processes and so on.
This time just as I was starting this process, Chris Brogan wrote an interesting post about the amount of literature, digital or otherwise, that we consume. He questioned whether we are getting everything we could from this knowledge because the ever increasing volumes could be diluting our learning. With that in mind, he challenged his audience to read just three books from November 2012 until the end of October 2013. I’ve chosen three books to concentrate on; you can check them out if you’re interested.
I have serious doubts over my ability to stick to this challenge; my work simply won’t permit it, but it has certainly gotten me thinking about all the clutter in our business lives — specifically, the technologies that we choose to purchase.
It dawned on me that every client that we’ve worked with this year, all bar one (that we didn’t touch on this subject with), has purchased a piece of software that they have then not gone on to use. It has varied from small to medium recurring payments for a SaaS up to substantial financial outlays.
Is the line really blurring this much between B2C and B2B, that small to medium sized businesses really are behaving like consumers rather than businesses? This trend has been emerging over the last few years but this is the first that I have seen this effect become so widespread.
My thoughts are that this is part of a wider problem. We are gathering inputs and resources from far and wide, well past what we’re actually going to use, well past what is actually necessary, and we’re failing to properly use all this information. I think it fosters a sense of confusion amongst those who need to learn the most. Too much information is overwhelming; if you don’t focus, you’ll start to stagnate under the pressure of an implied need to know more.
In life, less is almost always more, and it seems this principle is just as relevant to businesses. What are your thoughts? Please leave a comment below!