Have you seen the viral videos that he’s posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group the other day (regrettably) . It seems like his videos are popping up all over the place this weekend.
This guy has over 1.3 million Facebook fans! He’s absolutely crushing it. https://www.facebook.com/JamesEllisFitness <– see for yourself.
Is James Ellis Gaming the System or Is Facebook In Need Of An Algorithm Tweak?
Posting Viral Videos Without Attribution
One major problem is he’s ripping popular videos off of YouTube from the original creators then posting them with this attribution “***VIDEO FOUND ONLINE. All Credits to Video Owner”
It appears he’s building a Facebook empire off of stolen content.
The real question is why is Facebook allowing him to become so popular and dominant in our feeds?
According to Facebook:
Facebook has a policy on this and he’s getting significant attention so it’s not like they don’t know about it. Some users are starting to get annoyed that he’s getting away with this.
The Importance of Giving Proper Credit:
It’s not okay to post content in it’s entirety without giving proper credit that you haven’t created for the purpose of growing your own audience and making money.
“…you cannot post a full music video or another popular YouTube video just to get a lot of views on your channel and say that you fall under fair use because you are trying to start a conversation.” – Social Times on the Fair Use
What’s your take? Is James a marketing genius or a thief? Leave your comments below.