If you are planning to launch your start up idea in 2016, then you will no doubt be planning to launch a website along with it – whether your business is set to be online or not. It is a very good idea for business websites to feature a blog, for a number of reasons, including better user engagement thanks to regular new content and interactive features like commenting, and the fact a blog can make it easier to execute a good SEO strategy and get your business higher on the Google search result pages for searches relevant to what will be your business.
However, rather than launching your blog when you launch the business, it can make a lot of sense to actually have your blog live early and be working on producing good content for it and building its visibility before you even attempt to win your first customer. Here are some reasons why:
With Websites, Age Matters
Websites are very fast and easy to set up, but building up your search rankings is not something that happens overnight, no matter how good your initial site design and first content is. This is partly because Google takes into account site maturity, and this means that sites under six months old tend to get very little organic traffic (that is traffic that doesn’t come from marketing activities like ads you might pay for or social media shares you might do). Having your site existing and being indexed by Google for a while before you really need to start winning traffic because your business is active can be a great way to reach a point of maturity earlier in your business’ life.
A blog with just a couple of posts on it isn’t going to keep new visitors interested and on your site for very long. If you were to launch your blog on day one of your enterprise, you would need to put some time in to writing a lot of content, and this would all appear to have been posted around the same time on your site’s archive, making your publishing schedule look unbalanced. If you launch your blog a few months or even weeks early, you can post daily or weekly and still have time to have a good content base when your business launches, and you may also have more time to invest in writing great stuff than you will when you are busy trying to win business.
What to Do
Getting set up with a blog can take hardly any time at all, so there is really no reason not to do it today! Look for hosting from a provider like www.BestWebHosting.co.uk, get your domain name, and if you aren’t ready to pay for professional web design yet, create a site in WordPress that can always be upgraded to a better design later without impacting any SEO or content you build up with your pre-launch blogging activity.
Working on your blog ahead of your launch can be a great way to make things easier when you bring your business to market, so if you have a while ‘til launch, do it now!