Ottawa-based company with a strong BC presence, including an office on the Island and Vancouver, analytics company MediaMiser is not a new player to the game of analyzing online data. In fact, they have been doing it for the better part of a decade. They are probably one of the greatest companies you have never heard of, supplying analytics tools to companies like YVR (the Vancouver Airport) and Tourism Whistler. That is about to change, though, with the arrival of the small to medium size business interface called SNAP!
Helping filter out the noise
In the world of online and social media, attempting to follow, track, analyze and make sense of everything out there, as it pertains to you and your business, can be overwhelming. MediaMiser has taken its decade worth of analysis knowledge and its huge Enterprise level backbone and added a simple interface that will allow small to medium size businesses to make sense of all the noise.
Launching the product just a little over a month ago, MediaMiser has already seen a 10% increase in sales. “Its new technology that we have integrated into technology that we have built over the past decade”, says MediaMiser President Chris Morrison. “We wanted to create something that managed big data, in real time and adaptable to any scale. With the SNAP, I think we have accomplished that. In fact, we expect SNAP will catch up with our Enterprise application and offer the best of both worlds.”
It really is a SNAP
SNAP is about as simple as they come, with a 3 step intelligent media monitoring configuration. Select keywords and sources (Twitter, FB, Web, blogs, etc) in the first step, refine your search with specific keywords in Step 2 and apply additional options in Step 3. Done. From this you get to review pertinent articles and graphical data that have been provided based on your needs, rather than what others feel your needs are and across the realms of online and social media. What I especially like is the ability to create specific folders that allow you track and manage specific data, say around a product launch, and not have it interfere with other monitoring you are doing. This, along with the techno-neophyte simple look and navigation, make this product very attractive.
Another feature I liked was the ability to create and share branded content with the relevant data attached, via a subscribers list or direct email. This is a great way to share your company’s success with management, staff and shareholders, even clients who are loyal to your brand. Overall, the customized reporting that is created is better than what is produced from the various social media dashboards and can be much more focused than what can be produced by Google analytics or other general analytics apps. It should be pointed out, however, that this is an app that has a price point geared to small and medium sized businesses that are serious about understanding and leveraging their brand presence on the Web and Social Media.
MediaMiser is currently developing an API that will allow companies to integrate the SNAP application directly into their online environments, getting even more valuable feedback. They are also building advocacy for the new SNAP product, via their existing client base but expect that base to grow quickly with this great new product!