…and quite happy to say so!
Every once in a while a client with whom I have worked for many months or even years, and with whom I have a very honest and straightforward relationship, will introduce me to one of his/her friends, co-workers or colleagues as a “social media expert”. I ALWAYS cringe and shudder (inwardly), then try to smile and make the usual small talk and chat with the person to whom I’ve been introduced. Once we were alone again, I take the time to tell that client that I feel uncomfortable with the idea of an “expert” when it comes to social media. As I already stated, these are clients with whom I am quite in tune, so this statement often piques their interest and starts an interesting discussion. I thought I’d share some of the discussion points with the readers here.
If you keep up with any and all news that gets tagged, shared, searched and skimmed with regard to those who work with social media, you know that new apps, software, platforms, yadda yadda…pop up every day. There’s really no way that anyone can actually be on top of it all. You could skim the articles, check out the demos, maybe download an app or twelve, EVERY DAY, and you still haven’t scratched the surface of what’s available and deemed the “next GREAT BIG thing”. Look at your RSS feed, every scroll showcases a title detailing something else new, improved or some combination of the two.
So, I ask you – how could you possibly keep up with each and every latest and greatest? How could you possibly profess expertise.
It’s the abundance, this gluttony of new and better that makes me shy away from the idea of calling myself an expert. I can’t, in good conscience, say I’m adept with each app, stellar with every new type of software, proficient with every platform. I can’t even try them all – and I really wouldn’t want to try them all, being quite honest. I’d spend my entire day, 24-7-365, skimming articles, downloading and testing. I’d never do any work for the clients that actually pay me to keep their campaigns running fresh and strong.
Even if one considers only and simply using the biggest of the big guns, Facebook and Twitter, Linkedin and Google+, your blog and an eNewsletter, maybe FourSquare or Yelp if you’re in a location based/local driven business, there’s no end to the new ways and means to revamp, refine and revise the way we post, discuss and share. There are, of course, new ways to manage information, photos, videos and more. There are new widgets, apps, gizmos and more that pop up every day. So you’ll never hear me say I’m a “particular application” expert either. Though I use them every day, there is no one size fits all solution to posting, curating, sharing and relationship building that would allow for “expertise” per se.
Let me give you an example. When all the Facebook Edgerank hullabaloo started, those of us using Facebook for business had to consider our post style. Were we going to go for more boring and bland text only posts to bolster reach and rank or were we going to continue to post images in order to enhance engagement. It was a choice that had to be made. Were we to stop posting shared link summaries as the main post and put links in the first comment (NO, NO, NO)? It’s these kind of regular, and even daily decisions that make “expertise” difficult to grasp and hold.
So…what am I? I like to think that I’m a social media “enthusiast”. Someone who takes the time to keep as up to date as possible on what’s new, improved and no longer available. I might call my self a “seeker of social savvy”, as I like to think that I do the careful research that allows me to see past fads and “gotta have this minute” new and shiny apps and widgets. I might call myself an analyst, as I carefully choose what will work best for a client, even if it isn’t the latest and greatest, the newest and neatest, the here today and more than likely gone tomorrow.
My clients understand and appreciated this idea, my aversion to the term expert. I think that savvy, careful current and potential clients will feel much the same. What do you think?