As I was pondering my recent series and individual blog articles about the current state of the social media industry and its perceived leaders, I was amazed how many additional articles about fake followers, fake experts and buying likes followed across the web. In no way do I believe that I started such a writing frenzy, however it is clear that both social media users and social network users are getting fed up with these so-called leaders.
This grass roots ground swell started as a simmer, then seems to have taken on a more revolutionary tone. As this increased, it amazed me how many of these authors, speakers and non-engaging “experts” started to like my posts on Facebook, RT my Twitter posts and comment all across my social space. Coincidence? Probably, but extremely interesting nonetheless.
Just in case you are reading this and are unclear what is meant by revolution: The social media revolution we are seeing can be described as; Real social media professionals who are taking the message and stage back from the fake, celebrity, authors and speakers that the media elected out of their ignorance to the industry, in order to preserve the industry’s future and long term effectiveness.
It recently hit me that there are some clear parallels between this social media revolution and both the Occupy and Tea Party movements. STOP! I know what you are thinking, but this is NOT political, so don’t even go there. I want to stay outside of the political ideologies and emotions, and instead frame the discussion around the movements themselves.
Consider some of these comparisons:
- Inspiration for movements were from average people
- Perceived injustice was the driving force behind the movements
- No real leadership for the movement, yet the message resonated and grew
- A desire to guard the future
- Anti-establishment centered
These are not all of the parallels by any means, but I wanted to name a few that quickly came to mind as I thought about this.
What else can we learn from these parallels? I mean, what else about the Occupy and Tea Party movements can we observe and apply to the social media revolution to make it better or overall more effective?
- Don’t let the movement die…
- Lack of a consistent message
My challenge to you, the reader, is to do your own research and choose carefully who you lend credibility to in this space. Does that speaker actually do what they say in their keynote speech, or are they just a great speaker? Does that celebrity author know social media because they have done it effectively for a brand, or are they just a celebrity that has a huge audience and decided to use that to sell a ton of books? Is that huge name blogger a social media professional or an incredibly talented traffic builder without any real experience doing social media marketing for anyone other than himself?
Does it even matter how you answer these questions? Hell yes it matters!
It matters for so many reasons, but let me leave you with a few:
If these are the people controlling the message, the training, the speaking gigs and book sales and have the largest audiences that are following, listening and doing what they suggest, then we have a problem. What they are suggesting is vague, not backed by any experience and won’t help their readers get real results.
The result? A total collapse of the industry. How?
- Newer businesses won’t adopt social media marketing.
- Average users and businesses will abandon the medium.
- Big brands will leave in mass.
Think about it…