Video SEO: 10 Steps to Optimizing Your Video for Search Engines – Part 3
How important is Video SEO? Try this on for size - according to Forrester research, videos are 50 times more likely to rank on the first page of Google search engine results pages. Piqued your interest yet? This is Part 3 of 3 in this Video SEO series. If … [Read More...]
Kindle: Getting published by Amazon
In my last post we looked at pulling all the content together for your Kindle book and what was needed to turn blog posts into a cool book. I'll assume you've edited any fluff out of the book and had it proofread. This post is over 2,000 words and quite detailed so … [Read More...]
Engaging Your Offline Community Online: Events
Sometimes, when we talk about social media and community management, our minds focus strictly on the digital. But there are communities out there that have formed long before we were setting up forums and Facebook pages. Having a community grow around a favorite … [Read More...]
Hashtags On Facebook: How To For Business Brands
So, you think hashtags on Facebook are stupid? There has indeed been a lot of banter on the subject. Some have been in favor of them for a long time. But it is true, to date, many have thought of hashtags on Facebook annoying. Some have been loud in … [Read More...]
Content + Context: Do You Watch, Listen or Read? [Event] [Video] #TFT13
When it comes to marketing, most people know context is as hot topic as content. Context comes into play in the sense of what the content means to your audience at the time they come to consume it. It's not just the content that has context, it's also the … [Read More...]
WeMontage – From Crazy Idea to Startup Success
“Man, I am almost out of money. I’m considering taking a seasonal job at the Banana Republic to make ends meet.” These were the words of James Oliver Jr., founder of WeMontage, back in November of 2012. He struggled at the time to get his new startup off … [Read More...]
How to Make Your Content Come to Life
Quality content always wins. But what’s media got to do with it? Think of the media as your stage. And content is your actor. You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre … [Read More...]
Making the Best of a Reader-less World
The Internet is packed with information. Whether it’s the headlines you see on your home page, the blogs you follow or the news venues you frequent, almost every online activity is centered on processing and utilizing communication. Now think about the … [Read More...]
The Future Of PR Is A Marketing Smoothie
Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing. Often we’d sit in an … [Read More...]
How to Position Your Brand (Even If Your Competition Is Better)
“Yauch was a gifted MC. It was his flow on things, rather than specific lyrics, that first blew Adam [Horovitz] and I away. Early on, we were in the studio, amazed by how Yauch made it seem so effortless. Horovitz and I were maybe a little jealous. And Rick … [Read More...]
Which CRM is Best for a Start-up?
I've had a surprising amount of questions from start-ups recently, especially from solopreuneurs and consultants, about what the best CRM would be for their start-up. I think it's worth sharing my views on this question here, and my answer might surprise you. It … [Read More...]
What If You Could Not Fail… In Social Media
I was very lucky to attend Misfit Conf in Fargo, ND at the beginning of June. The title of this post is a question I have been left asking myself since I returned. The broad answer to that question is for an entirely different kind of blog post, probably for a … [Read More...]
The Key to Making Real Connections: Networking 101
I love to network! There, I said it, and it's true. I enjoy going to events, asking questions about people, sharing my stories, and making new friends and business acquaintances. I love to make the connection and make my networking matter. But there is one key to a … [Read More...]
The Ultimate List of Marketing Newsletters [List.ly]
If you aren't' thinking about email marketing, you should. "Email is the ground zero of social networks" is a quote I recall from Chris Brogan's talk at Social Media Camp in Victoria 2012. Here's the audio replay if you are interested. Email is our … [Read More...]
A Remarkable Guide To Innovation [Book Review]
Maybe you need to just take a shower and fade into sleep. I'm kind of serious. These are a couple of tips from a new book, Red Thread Thinking (RTT) by Debra Kaye & Karen Kelly, written to help you change your thinking. It's wicked good. Innovation is no … [Read More...]
Link Building And Your Content Marketing Strategy
Content marketing has become a popular strategy for businesses that want to increase their online presences. Writing blogs, … [Read More...]
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#smmw13 Social Media Marketing World – Mission Accomplished!
Social Media Marketing World 2013 #smmw13 will be remembered not as the inaugural event of a highly successful social media … [Read More...]
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