Hashtags On Facebook: How To For Business Brands
So, you think hashtags on Facebook are stupid? There has indeed been a lot of banter on the subject. Some have been in favor of them for a long time. But it is true, to date, many have thought of hashtags on Facebook annoying. Some have been loud in … [Read More...]
Content + Context: Do You Watch, Listen or Read? [Event] [Video] #TFT13
When it comes to marketing, most people know context is as hot topic as content. Context comes into play in the sense of what the content means to your audience at the time they come to consume it. It's not just the content that has context, it's also the … [Read More...]
WeMontage – From Crazy Idea to Startup Success
“Man, I am almost out of money. I’m considering taking a seasonal job at the Banana Republic to make ends meet.” These were the words of James Oliver Jr., founder of WeMontage, back in November of 2012. He struggled at the time to get his new startup off … [Read More...]
How to Make Your Content Come to Life
Quality content always wins. But what’s media got to do with it? Think of the media as your stage. And content is your actor. You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre … [Read More...]
Making the Best of a Reader-less World
The Internet is packed with information. Whether it’s the headlines you see on your home page, the blogs you follow or the news venues you frequent, almost every online activity is centered on processing and utilizing communication. Now think about the … [Read More...]
The Future Of PR Is A Marketing Smoothie
Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing. Often we’d sit in an … [Read More...]
How to Position Your Brand (Even If Your Competition Is Better)
“Yauch was a gifted MC. It was his flow on things, rather than specific lyrics, that first blew Adam [Horovitz] and I away. Early on, we were in the studio, amazed by how Yauch made it seem so effortless. Horovitz and I were maybe a little jealous. And Rick … [Read More...]
Which CRM is Best for a Start-up?
I've had a surprising amount of questions from start-ups recently, especially from solopreuneurs and consultants, about what the best CRM would be for their start-up. I think it's worth sharing my views on this question here, and my answer might surprise you. It … [Read More...]
What If You Could Not Fail… In Social Media
I was very lucky to attend Misfit Conf in Fargo, ND at the beginning of June. The title of this post is a question I have been left asking myself since I returned. The broad answer to that question is for an entirely different kind of blog post, probably for a … [Read More...]
The Key to Making Real Connections: Networking 101
I love to network! There, I said it, and it's true. I enjoy going to events, asking questions about people, sharing my stories, and making new friends and business acquaintances. I love to make the connection and make my networking matter. But there is one key to a … [Read More...]
The Ultimate List of Marketing Newsletters [List.ly]
If you aren't' thinking about email marketing, you should. "Email is the ground zero of social networks" is a quote I recall from Chris Brogan's talk at Social Media Camp in Victoria 2012. Here's the audio replay if you are interested. Email is our … [Read More...]
A Remarkable Guide To Innovation [Book Review]
Maybe you need to just take a shower and fade into sleep. I'm kind of serious. These are a couple of tips from a new book, Red Thread Thinking (RTT) by Debra Kaye & Karen Kelly, written to help you change your thinking. It's wicked good. Innovation is no … [Read More...]
Content Publishing for Brands Changes Traditional Marketing
When the biggest brands in the world turn to Content Publishing versus relying on traditional marketing, what does it mean for the rest of us? The ability for a brand to control their own content is still an under appreciated concept. Paid media is not always an … [Read More...]
Your Policies Need to Evolve With Your Market
I remember when I got my first Smartphone. It was an Ericsson P800. At the time it was absolutely cutting edge. I couldn't wait to use it on a plane in flight mode just because I could. Then guess what? The airline staff didn't believe that my device had such a … [Read More...]
Medeo Brings Back the House Call
Back when I was a kid, I clearly remember my family doctor stopping by to see me when I had come home after major surgery. Nothing fancy. Just to see how I was progressing and chat with my Mom about how I was doing. Of course, today, that is unheard of. Larger … [Read More...]
Don’t Be a Turkey! How to Compensate Independent Contractors Fairly
It's Thanksgiving week, and people everywhere are talking turkey. Business owners probably are thinking more about the spread … [Read More...]
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