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The (Not So) Serious Business Of LinkedIn

Is Humor Appropriate for LinkedIn Profiles?  You Bet your Whoopie Cushion it is! In marketing, we know that the more distinctive brands Voice is, the more likely it is to be recognized and shared. Whether it's a signature color like Coca-Cola’s red or … [Read More...]

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Six Steps to Master Twitter Chats

Twitter chats are a great opportunity to discuss trending topics, obtain new insights and ideas, and connect with others in the social media industry (an invaluable resource for your job, career and sanity). By the same token, they can be intimidating for new … [Read More...]

Empathy and listening combined make the perfect pair to build strong and lasting community ties - empathic listening is the tie that binds.

Build Trust in Your Blog Community with Empathic Listening

Empathy is the foundation of society and commerce What you will learn about empathy and blogging communities: Examples of empathy and empathic listening. The foundation of human communication in social environments is empathy and listening. Successful … [Read More...]

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Why is James Ellis Dominating Facebook?

Have you seen the viral videos that he's posting in your feed yet? I shared one of his videos in our SteamFeed Facebook group the other day (regrettably) . It seems like his videos are popping up all over the place this weekend. This guy has over 1.3 … [Read More...]

SEO Insider

SEO Insider: Dealing with Penguin, Twitter’s Impact on Search, and Link Building

Get out and enjoy your summer! No need to spend your days scouring the blogosphere to keep up on changes in the world of search - I've done it for you! Following are the best articles and most important updates related to search and SEO for the week of July 11th - … [Read More...]

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10 Topic Ideas to Create Disruptive Slideshare Presentations

There’s a new darling in town. Well, kind of. In 2013, it was reported Slideshare averages 60 million users with 20% of them visiting from Google. But it has recently become a hot topic in the blogosphere. Many tips and tactics have been shared, but there's … [Read More...]

SteamFeed TV

SteamFeed TV (Ep.9): Wearable Tech, Twitter & World Cup, Social Media Summer Detox

SteamFeed TV Episode 9: "We're burnt out because we're seeing marketers market themselves... It's sad when you see a whole feed of people watching the fireworks and then there is that one person who is never off the clock with "Ten Tips For Facebook Success". … [Read More...]

practice what you preach

Hey, Social Media Experts: Practice What You Post!

There's an epidemic of social media and digital "experts" sweeping the web. The only problem with many of these "professionals" is that they don't apply the same standards that they apply to their posts. Maybe you've seen it, too? It looks something like … [Read More...]

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Building Your Team Is The Key To Growth

As a solopreneur, there comes a time when it is necessary for you to start looking for help in your business. Lets be honest, no matter how hard you try to manage every role within your business by yourself, you start to notice that it is nearly impossible. In … [Read More...]

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10 Things Marketers Need to Know to Remain Relevant

It's clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience … [Read More...]

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Real-Time Marketing: Should Humor Be Used In Difficult Times?

I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard … [Read More...]

SEO Insider

SEO Insider: Organic Traffic, Online Reviews, and Yelp Influence

What important SEO updates and articles did you miss this week? No need to worry - I've read them all so you don't have too :-) Don’t miss: Organic search accounts for more traffic than you think Watch out for Competitor Sabotage on Google Maps Online … [Read More...]

SteamFeed TV

SteamFeed TV (Ep.8): Google Domains, Cell Phone Warrant Search, & Facebook’s Experiment

SteamFeed TV - Every other Thursday at 8:30 PM EST Subscribe to our YouTube channel, follow us on Google+, or Twitter so that you don't miss an episode. Connect with the panel on Twitter: Gettysburg Gerry Randy Bowden Jennifer Kane Jeff Howell Brooke … [Read More...]

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Facebook: I Can’t Quit You

And it's not for lack of trying. In Episode 8 of SteamFeed TV, our panel discussed Facebook's psychological experiments on its users. Whether you believe that it was Facebook merely collecting useful data for better advertisements, giving Facebook data to sell … [Read More...]

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Has Your Blog Flow Slowed?

I don’t know about you, but even when I was in school, July became a lazy month for me. I think it is because, in Georgia, July starts the count to the beginning of school again. Yes, we start August 1st, and yes it is hard to go that early! I still, to this day, … [Read More...]

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Convergence and Consolidation: A View of the Social Media Future

Since graduation from college, I've had the opportunity to work in several industries (in marketing still) that have afforded me an insider's view. From higher education (Santa Clara University) to networking, routing, and wireless (HP, Cisco), and freelance … [Read More...]

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Authorship Faces Disappear from Google Search Results

Have you noticed anything different about your search results page (SERP) lately? Authorship (rel=author) profile photos are gone. Public searches now only show your author byline next to the meta description of your content. The day before this change was … [Read More...]

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Business Blogging Power Tools: Editorial Calendars and Idea Catchers

Many business owners and marketing professionals recognize the benefits of business blogging, yet with a haphazard approach aren’t seeing positive results. Some get overwhelmed by a floodgate of ideas but don’t have a structure for getting them finished and … [Read More...]

focus on brand advocacy

How to Increase Advocacy and Forget about Awareness

A successful digital or content marketing strategy should, among other things, focus on brand advocacy. Brand advocacy leads to trust and consumer action while simple brand awareness can drift out of consumer consciousness by the time they’ve left your … [Read More...]

winning crowdfunding campaign

Five Ways to Finance Your Startup after a Successful Crowdfunding Campaign

Crowdfunding campaigns can be a great tool to gauge the actual demand for your product. This tool is especially helpful for startups with cool, innovative products, as it sidesteps many of the challenges of determining whether a product will succeed in the market … [Read More...]

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How To Leverage Your Creatures of Content

'Creatures of Content' is a new term/project I've coined (I think I'm the first) to describe the modern consumer's content creation habits. So, creatures of habit + content = creatures of content. Now that we're on the same page, our businesses and brands have a … [Read More...]

e-commerceTools

4 Tools to Help You Manage Multi Channel Businesses

Multi-channel businesses by definition offer their core products or services across multiple platforms. The core challenge of a multi-channel business is the fact that each platform is like a mini business by itself and demands dedicated attention and nurturing … [Read More...]

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The Smartest People Eat Chocolate and Optimize for Great Content

FOOD FOR THOUGHT It is a long-standing truth that correlation does not equal causation. Picture two events (A and B) where a correlation exists. There are actually four fundamental relationships between them. A is the cause of B. B is the cause of A. There is a … [Read More...]

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Big Companies Use Content Hubs for Native Advertising

As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction. Instead of putting their advertising around articles created by news firms, they’re putting news … [Read More...]

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5 Things You Can Do To Screw-Up A Perfectly Good Story

Is there a secret sauce that goes into creating a great post that connects with your audience? I believe that writing is an art, a form of personal expression.  The topic is irrelevant however, it’s how you articulate your story that matters and how your … [Read More...]

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How to Create Compelling Content That Converts

I recently read an insightful blog post by Jean of Kapost suggesting that “a laissez-faire approach to creating content won’t cut it anymore”. New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they … [Read More...]

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5 Things You Must Do Before You Hit Publish

Before you hit publish on your blog post, there is one critical step before you click that button. That mission critical step is to review your work. If you are a one-man show (where you don’t have the luxury of having a team) then you’ll be going through the … [Read More...]

Employee Activists Are An Under-Used Communications Tool

In 2009, a group of employees at a  Fortune 500 company came together to create a blog about their firm. Monsanto According to Monsanto was a response to The World According to Monsanto, a film which took a highly critical look at the agriculture company. In an … [Read More...]

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How to Increase Your Website’s Referral Traffic

Traffic: every Los Angeles commuters’ worst nightmare, but every brand’s dream. There are dozens of ways to generate clicks to a website including social media avenues, referral links from other websites, paid campaigns, and so much more. The chief segment of … [Read More...]

Sales & Marketing

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6 Types of Clients You May Not Want to Work With, and How to Deal with Them

More than likely we all come from humble beginnings as workers on the web. We were eager beavers as well we should have been, … [Read More...]

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A Quick Reference Guide to Integrated Marketing

Every time I have an opportunity to explain the concept of integrated marketing, I can see the sands quickly running through … [Read More...]

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The Power of Internet Radio

Two years ago I embarked on an internet radio journey that, at the time, I was unaware it would have so much of an  impact … [Read More...]

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Social Media

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Social Media Fail – @GirlScouts Crush A Girl’s Social Good, Then Make It Worse!

After an amazing #SMRebelsHelp chat last night where our young 11 year old guest, @emmavermaak01 joined to talk about her … [Read More...]

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3 Profitable Google Trends

Google Trends ~ Explore With a massive holiday line-up closing in, the Google Trends tool has never been more … [Read More...]

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Hashtags On Facebook: How To For Business Brands

So, you think hashtags on Facebook are stupid? There has indeed been a lot of banter on the subject.  Some have been in … [Read More...]

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