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How To Implement An Integrated Marketing Communications Plan As A “Non-Marketer”

Marketing can be a daunting task, especially if marketing falls within your “other duties as assigned” and isn’t your main career focus. I believe that every company, no matter the … [Read More]

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Top 6 Content Marketing Mistakes You Should Avoid In 2015

Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan … [Read More]

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18 Tools That Help Your Business Navigate The Modern Online Space

It's kind of funny that when I was back at the University studying computer science, me and my friends couldn't find an effective way to collaborate on assignments and projects. If … [Read More]

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10 Bestest Tools To Run A Successful Startup

If you just started a business, you should be aware of the advantages of the Digital Age. There are limitless opportunities, tools, apps and services that you can use to make … [Read More]

SEO Insider-2

Your SEO Insider: “Mobile Friendly” Ranking Factors & Testing Tool, Advanced SEO Tips, Apple Maps

Howdy SteamFeeders! Welcome back to another adventurous week in Search! Don't miss: Google labels "mobile friendly" websites does your website pass Google's "mobile friendly" … [Read More]

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2 Things You Must Obsess Over To Be A Great Growth Hacker

Growth hackers are unique from other marketers for many reasons; their focus on lean marketing tactics, their love for - and understanding of - the role technology plays in modern … [Read More]

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The #FutureOfBusiness: Employees Will Rule

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change … [Read More]

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More Than A Buzzword: Why Personal Branding Is So Important

Not too long ago, your professional reputation was created and maintained by two things: word of mouth and a single piece of paper, your resume. Applying for jobs was as simple as … [Read More]

Hootsuite 1

How to Choose Your Social Media Marketing Platform: HootSuite, Buffer or Oktopost?

Social media is all about relationships and engagement, and the best way to engage with people on social networks is by directly being active on those networks. However, managing … [Read More]

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Blog Rituals Supercharge Writing: Hack Your Evolution

Takeaways You are searching for methods to make your blog writing faster and better. In our evolutionary past, humans adapted rituals to create meaning and motivate … [Read More]

startup idea

How To Come Up With An Awesome Idea For Your Startup

One of the major challenges for many would-be entrepreneurs is coming up with their first business idea. Sadly, there is no good “idea generation” method out there. At best, some … [Read More]

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5 Things Marketing Students Should Be Learning This Fall

School has begun for college students for the Fall Semester, and here we are again -- off to another year of learning and discussion about how marketing works.   As students … [Read More]

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How To Conduct Qualitative Market Research That Helps You Compete Globally

It’s the old research question (no, not the one about the chicken and the egg) - which is more helpful: quantitative research or qualitative research? Quantitative research is based in … [Read More]

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Your SEO Insider: Google 3-Pack Replaces Carousel, Performing A Panda Audit, Local SEO In 2015

Returning home to Idaho last week from a short vacation in Las Vegas, I was confident of two things: it was going to be much colder in Idaho than it was in Vegas, and Google was bound … [Read More]

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Brilliant New Technologies For Your Brand Presentation And Engagement

In with new and out with the old! That is pretty much what happens regularly with all technologies and presentation software is not immune to this change. The 800 lb gorilla in this … [Read More]

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Is Yelp Consumer Or Business Driven? What You Should Know

If you’re a small business owner, you may already understand the importance of Yelp. Yelp allows people to search for and rate local businesses – from restaurants to doctors - and … [Read More]

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Local Optimization – Do You Have A Google+ Business Page?

If you don’t yet have a presence on Google+, I recommend that you grab our business page URL on Google for 2015.  If you are thinking this is just another social media dashboard you … [Read More]

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5 Ingredients For Your Successful Holiday Social Advertising Campaign

Whether or not we want to believe it, the holiday season is upon us. We see turkeys and pumpkin pie everywhere we go. The pre-Black Friday sales are going on. Christmas music is … [Read More]

Some fun with Shallow DOF and 85mm.

Access To Someone’s Personal Network Is A Privilege, Not A Right!

Have you forgotten why you network? Do you focus on what's in it for me (WIIFM) rather than on how you can help? Have you ever paid attention to the path of introductions you … [Read More]

social-media

Blend Social And Your Website: Win Consumer Brand Perception

An Armani suit may be seen as a tad too dressy for an advertising intern, but Banana Republic may be just right. A Ferrari owner is probably young and sporty, while an Austin Martin … [Read More]

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10 Pinterest Boards Your NPO Should Have

Is Your NPO on Pinterest Yet? Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual … [Read More]

5 Areas of Customer Insights You're Missing

5 Areas of Customer Insights You’re Missing

Business leaders can’t get enough of customer data lately. We track everything from web site clicks to where else our customers shop. Big data is the buzz word, but what about small … [Read More]

SteamFeed TV

SteamFeed TV (Ep.16): Twitter Topics and #AlexFromTarget

In tonight's episode we talk about the rumored changes of Twitter focusing more on topics and its future in the social space. We also dive into this week's viral hashtag … [Read More]

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Handling The Algorithm: Social Data Insights You Need To Know

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media … [Read More]

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5 Telling Signs You’re An Absolutely Lazy Blogger

In this post you'll learn What a bone idle blogger looks like What Blogging success looks like The importance of The Plan Why Important Things Are Capitalised How to defeat … [Read More]

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Top 5 Tips to Use Social Media for Your Startup

Starting a new business isn’t an easy thing. And it’s even more difficult to make people know about your offerings. So, when you set up a business, marketing is a must. You need to … [Read More]

SEO Insider-2

Your SEO Insider: Local SEO Infographic, Mobile SEO Checklist, Google Mobile User Experience Report

Good morning SteamFeeders! Welcome to another week in the world of search engines and SEO. I've scored the web for the most important search engine developments and the best SEO content … [Read More]

Software Advice

3 Ways To Generate Leads For Your Time-Starved Business

When you’re a small business owner, one thing is for certain: your brand must generate leads in order to survive. The more leads, the more potential clients. You know they’re out … [Read More]

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3 Redesign Tips For Your Business Website

When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that … [Read More]

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Business With Cloud Wi-Fi – The Perfect Combination

Who does not want a free internet connectivity at the coffee shop, or while waiting at the doctor’s chamber? Well! I guess everyone and that is why the Cloud wifi is the latest buzz … [Read More]

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The Pundits Have It All Wrong: Millennials Are Generation Savvy

We’ve been running our Millennial Think Tank over at ArCompany for about 3 months now, and we’ve learned a lot. The genesis for #MTT was to get underneath the myths and sweeping … [Read More]

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The Absolute Beginner’s Guide to Social Media Marketing [Infographic]

You’ve taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you’ll drown. Or get munched on by the … [Read More]

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Are You Ignoring Your Bookkeeping?

Your new business is off and running. You've done a great job with your website. You've brought in tons of potential customers through social media. Your store is the talk of the … [Read More]

SEO Insider-2

Your SEO Insider: Penguin Refreshed, Apple Local Listings, and Mobile SEO

Top o’ the morning to you SteamFeeders! It’s another great day for optimization! This week’s Insider is chalk full of great information –starting with the BIG news – Google PENGUIN was … [Read More]

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Stop Marketing Without An Integrated Marketing Communication Plan

Q: What do your customers want? A: Customers want an integrated seamless customer experience. It might seem like a simple task, but the majority of organizations are either unable … [Read More]

SteamFeed TV

SteamFeed TV (Ep.15): Copyblogger Kills Facebook, Parents Responsible For Kids’ #SocialMedia

In tonight's episode we talk about Copyblogger killing their Facebook page and we talk about the Georgia ruling on parents being responsible for what their kids post on social … [Read More]

Sales & Marketing

Beyond-Blog

It’s Time To Move Beyond Social Media Management

It wasn't that long ago that businesses were desperately trying to grasp the idea of owned media. Fast forward to now and … [Read More...]

Business Books

Five Must-Read Business Books for 2013

Most of us have large reading lists. There are the case studies our bosses would like us to read. There are the trade … [Read More...]

Source: No Kid Hungry

Restaurants, Celebrities and Social Media Join In for #NoKidHungry

We know Social Media can build awareness, and when restaurants and celebrities join in, #NoKidHungry has created a winning … [Read More...]

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Do You Need Both a Google+ Page and a Profile?

If you have a brand, you need a Google+ Brand Page. To create a Google+ Page you need to create a Google+ Profile. You … [Read More...]

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Standing Out From Your Brand

"You will be upgraded." the chilling call of the The Cybermen of Doctor Who, 'upgrade' humans by converting us into shiny … [Read More...]

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How You Can Work Smarter on These 6 Social Media Platforms

With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make … [Read More...]

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