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How To Balance Between Your Objectives and Analytics Tools

Monitoring 10 different integrated marketing communications (IMC) campaigns at work has been a very interesting experience. There is nothing like the feeling of implementing the plans … [Read More]

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Your Social Community Does Not Belong to You or Your Organization

I've now heard this stance more than a few times from reputable sources and it really makes me sweat. My career is centered on social media and this one sentence puts that into … [Read More]

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The Secret Lives Of Community Managers

Community Managers -- the "face" of brands, responsible for interacting with audiences and communities online and drumming up buzz for their company or brand -- don't have it … [Read More]

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How To Achieve High-Volume Sales For Your Business

What is the biggest issue facing business owners today? It's not coping with an increasingly technical world, contending with regulations, or finding the right talent. It's … [Read More]

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Your SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools

Don't miss: HTTPS as a Search Signal Google's 10 Biggest Search Milestones Local Search Update 25 Free SEO Tools Everything you need to know from the world of Search … [Read More]

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How Can B2B Brands Become Thought Leaders With Content Marketing?

In an article in Forbes Magazine, Thought Leadership is defined as “simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds … [Read More]

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What Happened When My Funded Startup Ran Out of Cash

The Rise In 2013, I was fortunate enough to start a tech accelerator in WI to bring to life a project for which I'd made tremendous sacrifices. Since September of 2011, I'd put the … [Read More]

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Getting Too Personal on Facebook: Where Context Meets Creepy

I was intrigued when I happened to see Dan Sullivan's post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It's premise is to encourage … [Read More]

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Your SEO Insider: Penguin Update on the Way!

Don't miss: Preparing for a Penguin update More on HTTPS - Google's new Ranking Factor Local Pay Per Click Advertising? Identifying Quality Directory listings Everything … [Read More]

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Can Co-Creation and Relationship Marketing Improve Your Business?

Your customers want value. So let’ serve it up. One of the best ways to provide value for your customers is to understand and meet their needs. Effective relationship marketing will … [Read More]

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Social Media Mistakes You Should Stop Making Now

Over the past few months, I have noticed quite a new group of followers on my social media accounts.  I love being able to check out these new followers and find out what they do, … [Read More]

How to Solve 7 Common Cash Flow Problems

How to Solve 7 Common Cash Flow Problems

Every company runs into cash flow problems at one time or another. Learning how to identify them early on is important. It allows you to manage them effectively and solve them quickly. … [Read More]

Rafting on a river is like being in a flow state.

13 Steps to Master the Flow State in Your Powerful Blog

The Flow State Improves Your Writing Ability and Performance   In this article you will learn the following about flow state: A definition and the significance it has in … [Read More]

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3 Reasons You Should To Stop Complaining About Facebook Messenger

I remember the day like it was yesterday. Facebook had just rolled out it's News Feed as a part of its "facelift" in an effort to create more conversation, engagement, and reduction of … [Read More]

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6 Free (or Cheap) Tools Every Startup Must Use

While all things ‘cheap’ maybe looked down upon in the past as poor quality, limited utility or even short-lived; in the technology world, cheap means efficient. And smart. And … [Read More]

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4 Ways To Collect Data Without Losing Customer Trust

Analytics are more powerful now than ever. With the tools available, companies can see not only who visited their website, but also where a user’s mouse traveled on the page and how he … [Read More]

5 Steps to Boost Your WOM Marketing By Engaging Your Users

5 Steps To Engage Your Users and Boost Your WOM

Congratulations! – you have traffic on your website and people started using your product. That’s not a simple thing to accomplish, right? I know, I also work in a startup. As the … [Read More]

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3 Proven Ways To Make Money With Your Blog

As bloggers, we’ve all come to that point in our journey – that metaphorical fork in the road – where we’ve had to stop and think about our next step. Is blogging merely a hobby to … [Read More]

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Top 10 Reasons to Use Internal and External Links on Your Business Blog

Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these … [Read More]

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The Best Kept Secrets to Making Your Emails Great!

Email marketing is alive and well and is a powerful and effective tool for Marketers.  Today I read this article by McMurryTMG that talks about some of the stats that prove how … [Read More]

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6 Free Marketing Guides You Should See This Week

Almost every one of us is an information addict. I'm not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news … [Read More]

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How To Create Remarkable Content: Being Average Will Get You Nowhere

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4 Ps and the importance of conducting a … [Read More]

Sales & Marketing

The Fortune 500 Crowdsources Innovation , And Gets Innovative In-House

A food company wants to tell its market about its products. It wants customers to know how flexible its products can be and … [Read More...]

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The Importance Of Social Sustainability And Your Business

What is Social Sustainability? Social sustainability is one of three pillars of sustainability. These three pillars of the … [Read More...]

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How to Put On an Event Without Going Crazy

On September 18th, I put on The Silicon Valley Story 2.0: The Conversations that Count here in Silicon Valley. Attended by … [Read More...]

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10 Things Not To Say To A Social Media/Community Manager

It is getting to be that time of year again, the family holiday season is approaching. And with these events, come the … [Read More...]

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Going Premium: How to Choose Your Content Marketing Toolkit

There's a lot of options when it comes to picking your ultimate content marketing toolkit. Too many. I'm in no doubt more … [Read More...]

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A Pinterest Analytics Getting Started Guide

Pinterest recently launched their analytics product, an eagerly anticipated feature allowing personal and business accounts … [Read More...]

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