Public Relations

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of … [Read More...]

humanize brand

Show Me Your Human Side (In Business)

You hear people and marketers talking about it ... the "human side" of business ... humanizing your business ... it's not B2B or B2C, it's H2H (human to human).But what exactly does it mean to be human in business? How does a business become human? The Human … [Read More...]


20 Email Marketing Mistakes that Are Costing You Sales

Here’s a sobering thought.You sit down to write an email newsletter or email blast.  You labor over each word making sure it’s just right.You make sure the pictures look pretty and the layout is just perfect and finally schedule the email to go out first … [Read More...]


SMPLE: A Simple Way For Small Businesses To Excel In Online Marketing

SMPLE is a new online marketing platform that aims to help small businesses simplify their social media marketing strategy. By connecting all or some of your social accounts (Facebook, Twitter, Google, Yelp, FourSquare, website, and LinkedIn) into one platform, … [Read More...]


How To Create A Social Response Plan

It’s been all the buzz at the beginning of this week. The pornographic tweet. The apology. And, then the Washington Post headline that US Airways was not firing the person who sent the tweet.And, while this moment is so yesterday’s news, there will be another … [Read More...]

blogging police

How To Put the Fun Back Into Blogging

Have you ever woke up in the morning with the pervading feeling of dread. Do you make your morning coffee and find that not even that can put a spring in your step? Is it too painful to fire up your computer because you have a blog post to write and you just don't … [Read More...]

Keri Jaehnig of Idea Girl Media provides for SteamFeed a description of what business owners can expect with the new Twitter Layout in 2014

New Twitter Layout 2014: Welcome To Twacebook

So, what should you know about the new Twitter layout? I know...If you're not on Twitter, you're thinking, "I'm not on Twitter, why should I care?"If you're on Twitter, you might be thinking, "Oh, brother...Twitter too?"Google+ made some semi-recent … [Read More...]


Transparency vs. Terrorism In Media

The March morning after the Harlem/New York City residential complex exploded, there was an image of the chaos in the Wall Street Journal, raising immediate questions about terrorism which turned out to be false. Just below that front-page photo and caption was a … [Read More...]

5 Productivity Mistakes

5 Productivity Mistakes You Don’t Know You’re Making

Let’s face it, as small business owners the demands on our time increase with every platform released, every “top ten” list announced, every review that is written and every customer that needs our expertise. Our to do lists are growing at record pace and no … [Read More...]


Google Glass: Is Your Privacy In Jeopardy?

For today only Google is expanding its Google Glass Explorers program by offering the controversial wearable device to the public for $1500 (price includes a free set of frames or shades: $150-$250), which will most likely grow the program significantly. Which … [Read More...]


Privacy is Killing the Communication Evolution

In an era that has seen some massive shifts in how people communicate with one another; where brands have to learn how to unsell, and instead, forge a deeper understanding with their customers; it has also been marred by some pretty significant events that have … [Read More...]

Go to jail

How to Get Back on Track after Getting a Manual Penalty

Links are still SEO’s backbone, despite the fact they can be bought, exchanged, ‘earned’ in return for content and many other techniques that seek to influence search results. Google have had a gripe against falsely-earned links for a long time, but in the last … [Read More...]


Social Media: It’s Not Always About You

You've developed a cool product/service;Your logo, website and other marketing materials are to die for;And your prices are reasonable.We get it. You think that you're "hot stuff" and would like the world to know that you are, so you've decided to hop … [Read More...]


The 5 Dumbest Value Proposition Mistakes Hurting Your Brand

No value? No conversion.It’s really that simple.Your visitors will not stick around if they don’t understand why they should. That means they won’t buy, subscribe, signup, download, try out, click, or do whatever it is you want them to do – unless you can … [Read More...]


How SnapChat Stories Can Help Brands Build A Deeper Connection

Have you noticed a decrease in engagement on Facebook recently? Have you noticed a drop in the number of likes and shares you're getting on your posts? If so, don't stress, you're not alone. The algorithm behind Facebook is resulting in your content not being … [Read More...]

presentation slideshare

How to Make Your Slideshare Spicy – Even If It’s Your First One.

I'm having a love affair with Slideshare these days, and you should as well.Slideshare is a phenomenal way to repurpose your content which can be used in newsletters, a blog post, presentations or even your strategy page. But content isn't the only thing it … [Read More...]


3 Customer Experience Lessons From The Easter Bunny

The Easter Bunny has customers just like the rest of us. Only for his customers it’s all about the experience. Brands can learn a lot from this approach. According to a report from Oracle, 86% of consumers will pay more for a better customer experience. So with … [Read More...]

SteamFeed TV

SteamFeed TV – Blogging Comments, Mozilla CEO, and Customer Power

Episode 2 of SteamFeed TV went off without a hitch last night! Here are the topics we discussed:1. Blogging Comments - Should sites be shutting off their comments? A few big sites like CopyBlogger did just that and we discuss the pros and cons of shutting them … [Read More...]

web design elements conversion

5 Web Design Elements Influencing Conversion Rate

We have a product.It's a great product - it's shiny, cost-effective, and gives people benefits.We even have a beautiful picture on a dedicated landing page for this product, showcasing the most important features.However, our conversion rate is … [Read More...]


7 Creative Marketing Ideas To Make Your Small Business Stand Out!

Yes, another list!It seems like everyday your RSS feed is full of lists to make you stand out or capture more clients or whatever. It can sometimes seem like there is advice coming from everywhere. Who do you trust and what do you listen to? Well, that's the … [Read More...]

employer branding

5 Tips On How To Attract The Best Talents To Your SMB

There are some things a SMB (Small Medium Business) can’t compete with compared to larger businesses. Established companies may have the advantage of working with well-known customers, have generous benefits and are also able to pay salaries that attract the best … [Read More...]

Canva – Amazingly simple graphic design for blogs  presentations  Facebook covers  flyers and so much more.

Two Fun Applications To Use This Spring

Everyone is always trying to find the newest and coolest applications to use, and then brag about the app before anyone else can.  I was actually told of two pretty neat applications that I will be using this spring, and wanted to pass them along to you because I … [Read More...]

social media help kids

Dear Parents, Please Read This If Your Child Uses Social Media

As a parent and an educator, this topic is near and dear to my heart. Every week that passes, the social media landscape changes, and keeping up with it can be a nightmare. I ask that if you find value in this article please share with others so that we may spread … [Read More...]

4 Actionable Tips to Better Find Backlink Prospects

Targeted link prospecting is finding linking sites that are relevant and useful to your website’s landing page or content. Those linking sites or link targets can possibly bring you referred visitors and potential customers that you can engage with.In this … [Read More...]


Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic.Over the past couple of years I’ve heard on several occasions people tell me … [Read More...]


The 3 Major Content Marketing Mistakes to Avoid

Content marketing has caught on with brands and marketers, but many content marketing strategies are doing it all wrong. Obvious mistakes include not focusing on search engine optimization, or *gasp*, drunk tweeting, but there are several not-so-obvious mistakes … [Read More...]


3 Apps Every B2B Business Needs on Its Facebook Page

On every brand’s Page there are four app thumbnails, three of which are customizable and whose positions can be moved. Some companies choose to use this space to feature their Page’s Like count or Facebook’s “Notes” and “Map” apps. These companies are not making … [Read More...]

Sales & Marketing

Bringing the Smiles with

Employee morale is something that dodges in and out of the employer’s sight. Some see it as a very important part of their … [Read More...]


Designing A Brand That Allows You To Enjoy Life

Far too often we get caught up in daily tasks and endless projects. It can become stressful and overwhelming at times, even … [Read More...]

holiday marketing strategy

A More Creative Approach to Holiday Marketing Strategy

For many people, the holidays conjure up images of snow-frosted windowpanes and a laughing family crowded around a table … [Read More...]

More from Sales & Marketing

Social Media


Why Relationships Matter More Than Ever in Social Selling [INFOGRAPHIC]

Relationships are one of the best investments you can make in your career. It's relationships that increase our chances of … [Read More...]

Bringing the Smiles with

Employee morale is something that dodges in and out of the employer’s sight. Some see it as a very important part of their … [Read More...]

twitter convo community management 24/7

Should Community Management Be 9-5? (I Say No)

I had an interesting reaction on Twitter to my last article.  There was a questioning of my statement about how it is a … [Read More...]

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