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26 Facebook Wish List Pleas For Surviving Social Network Whiplash
Big Blue, are you listening? Here's a GIANT Facebook wish list! Facebook is always changing. And 2013 has been a landmark year for adjustments! For some, they've felt as if spinning in circles and suffering from social network whiplash! Others even keep a … [Read More...]
What Obama Can Teach Canadian Politicians About Content Marketing
If you're like most Canadians, you're anxiously waiting for 2015 to witness another national election. The contenders are Stephen Harper, Justin Trudeau and Thomas Mulcair. In 2012, many of us enjoyed watching the spectacle of Romney and Obama from both an … [Read More...]
4 Ways to Create Pinterest Images that Get Shared
A compelling Pinterest image will not only attract attention to your pins, but also encourage users to click through for more information. Some of the reasons a user might be interested in clicking on your image: Find additional details about your service or … [Read More...]
You Are Missing Out On Future Sales Without This Brand Touchpoint
Our businesses are not perfect, but that doesn't mean we shouldn't strive for perfection. It can be easy in day to day tasks of running our business that performance can drop in areas that go unnoticed. In our world where bad customer service has become the norm in … [Read More...]
To Be A Leader Means More Than Just A Title
When you hear the word “leadership,” the images that come to mind are mighty men and women who held grand titles and positions – the Churchill’s, the Patton’s, the Thatcher’s etc. Leader is not a title one would give themselves if they're not in a … [Read More...]
Bad Outreach Examples – How Not to Secure a Guest Blogging Spot
If there’s one part of content marketing that really makes my workmates and I cringe, it’s that awkward moment when one of us receives an outreach email for a completely unrelated guest blog subject. I’m talking as unrelated as cat food is to the health and … [Read More...]
5 Tips for Interacting with People with Disabilities
I had a bizarre dream one recent morning. I was in a classroom for a conference with some familiar people. I was asked to give a speech unprepared and I started to freak out. I struggled to conjure up a good topic but people in my dream rooted for me to tell … [Read More...]
LinkedIn Connections Deal Breakers
Ari Herzog is a marketer I respect. He's someone that challenges my thinking about networking, social media and more with many of his articles. He recently asked a great question I feel compelled to answer: How many LinkedIn connections are too many? How many are … [Read More...]
Selling Art With Instagram?
My friend Carrie Harper is a full time visual artist that just opened her own creative hub called #heARTschool by converting unused office space into a beautiful space for creating art, making music and teaching. As a matter of fact, I had the honour of teaching … [Read More...]
From Blog Post to Kindle Book [How-To]
Last month we looked at the send to Kindle button for your blog. Then I asked you to find 10 blog posts (of your own) and put them to one side to make into a Kindle book... If you still need convincing about Kindle then take a look at this post about using Kindle … [Read More...]
Analyze Your Small Business Social Media Success With MediaMiser
Ottawa-based company with a strong BC presence, including an office on the Island and Vancouver, analytics company MediaMiser is not a new player to the game of analyzing online data. In fact, they have been doing it for the better part of a decade. They are … [Read More...]
Give Your Clients and Prospects What They Want
As a business owner, you understand the importance of attracting new clients. You know that the degree of success you demonstrate in attracting these new clients directly correlates with the level at which your business does (or doesn't) grow. No matter how many … [Read More...]
Writing A Business Book Is Good PR
Doesn't it feel like everyone is writing some sort of a book? You may feel annoyed by the echo chamber of book topics, left out because you haven't gotten to the place where a book feels right, or energized to follow suit with a topic you're jazzed about. This … [Read More...]
3 Powerful Marketing Questions and When to Ask Them
Let’s face it: a lot of us still guesstimate about our audience. I know I've been guilty in the past. But in the business world, that’s a triple whammy mistake that will cost you traffic, conversions, and sales. Simply put, when you take the time to … [Read More...]
PR, Social Media Backlash, and Does Any of It Really Matter?
Today’s rapid fire social media space is making tough work of traditional public relations. Is modern public relations more promotional activities to create a strong public image of a company? Or is it becoming more about reputation management? Helping the public … [Read More...]
How Google+ Communities Benefit Business
Google gave us a big group hug when they pulled Google+ Communities out of Santa’s sack this month. With the roll out of … [Read More...]
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Is Your Small Business Spamming Other Business Brands on Facebook?
What - Small Business Owners Would Spam Other Business Brands?? In my role as an online community manager I see many ways of … [Read More...]
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