Pinterest Addiction: Why Businesses Can’t Get Enough of This Social Site

With over 1090 visitors per minute, Pinterest has established itself as a viable social media tool in a business marketer’s tool belt.

Not only are consumers spending their time on the site (upwards of 90 minutes per month), they are also spending more money and at a higher frequency than they do on any of the other top five social media sites. It is clear that “Pinterest addiction” has swept the planet.

pinterest addiction
photo credit: Maxwell GS via photopin cc

The Pinterest Addiction

Pinterest is a visual experience, allowing a business to connect with their community in an easy and efficient way. Through the power of graphics, a business can now spread their marketing message to a targeted and very eager consumer. A consumer who feeds their Pinterest addiction in a consistent and enthusiastic way!

So why migrate your businesses over to Pinterest? Below are four reasons you should consider expanding your social sphere through a broader and more integrated marketing strategy.

1. Cost Effective

As the saying goes, “time is money” and there is no better time saving solution than leveraging your businesses across multiple social channels.

With Pinterest, businesses can gain access to the very people they seek. Whether it’s a homebuyer or DIY design aficionado, Pinterest offers what a consumer needs, when they need it.

Pinterest can be a very cost-effective way to integrate online and offline and merge social with traditional marketing.

2. Simple and Straightforward

Many times, the simplest of things are the best things. The same goes with Pinterest as it has grown to become a simple marketing solution for businesses.

The amount of members on the site is growing by the minute and does not appear to be slowing down anytime soon. This is a positive for businesses looking to tap into a targeted consumer that might not have been accessible in the past.

The appetite of today’s online social media generation has provided an endless abundance of marketing possibilities.

3. Integration With Other Social Media Platforms

Pinterest does not stand alone as a social media platform. It has deep connections with other social media platforms such as Facebook and Twitter. This is great for businesses looking to hit ‘two birds with one stone’ and reach a vast majority of people in the shortest amount of time.

Pinterest has made it easy for businesses to pin up images and connect through various social media platforms. This connection has enabled a business to promote products in a variety of ways through images and words. Pinterest takes care of the images, while other networks including a blog take care of the words. This makes for a perfect combination to advertise products and/or services at the same time.

4. Research and Data Mining

This is one of the overlooked advantages of Pinterest. The entire concept of the platform is to pin pictures that will engage and connect with the right consumer. Paying close attention to what consumers like, repin and share is an excellent way to to gain insight into what content they are craving.

Using tools such as Pinfluencer and Pinreach, businesses can gauge what works and what doesn’t. What resonates with potential and even current consumers can be identified and strategies adjusted.

Concluding Thoughts

Pinterest has become an addiction for all types of businesses because it works if it is worked alongside an overall marketing strategy.

This is what matters in the end, as profit is the concluding goal for all businesses. Money in the bank equals success for any budding or established entrepreneur.

Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

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